Detailed Narrative
Momo Product Innovation & User Base Stability
Momo focused on optimizing user experience and stabilizing its user base in Q1 FY26. Key initiatives included refining the chat experience with improved matching algorithms and introducing video features for instant interactions. AI-driven innovations like voice profiles and AI chat assist features were piloted, showing encouraging results in improving female user experience and driving deeper conversations. Despite a 200,000 QoQ decrease in paying users to 3.7 million, organic traffic grew YoY and retention among existing users improved slightly.
Tantan Strategic Adjustments & Monetization
Tantan experienced a modest decrease of 30,000 paying users QoQ, reaching 0.6 million, influenced by ongoing MAU decline and Alipay's policy changes on auto-renewal. The team optimized recommendation strategies, including gender restrictions on metrics for female users, leading to a near 3 percentage point increase in average swipe. Monetization efforts included unbundling membership features and enriching fresh chat gameplay to mitigate top-line pressure, while cost controls in channel investment and personnel significantly improved net profit YoY.
Overseas Business Diversification & Growth
The overseas segment demonstrated robust growth, with revenue up 44% YoY to RMB 597 million, now contributing 25% of group revenue compared to 16% in the same period last year. This growth was driven by the rapid expansion of a diversified product portfolio, including two new products in MENA achieving triple-digit revenue growth and nearing profitability. Tantan International completed its migration to a dedicated overseas app, and the dating business in developed markets also showed satisfying progress.
Impact of Tax Regulations on Domestic Business
New tax regulations and stricter local enforcement introduced in H2 2025 continued to impact Momo's domestic business, particularly high-grossing agencies. Further tightening in early 2026 led to a decline in agency-related revenue during March and April. In response, the company introduced new incentive-based revenue sharing policies and financial support for selected high-quality agencies, expecting their performance to normalize by Q3 FY26.
Alipay Auto-Renewal Policy Impact
Alipay's policy changes primarily affected Tantan's domestic membership business, leading to a temporary decline in renewal rates and subscriber churn. The company responded by unbundling membership features, offering stand-alone purchases, enhancing FlashChat, diversifying payment channels, and promoting longer-term plans. The impact is expected to be concentrated in H1 2026, with gradual improvement in H2, and minimal effect on Momo or overseas businesses.
AI Investment Strategy and Impact
Hello Group views AI as a high-return investment, directly improving user experience and payment propensity. AI is being used to enhance user connections through features like AI-assisted chat and AI voice drift bottles, and to enable new product formats such as the AI-powered voice social product Donut and the AI role-play dating app Soulmate. The company plans to replicate AI tech across more use cases, including AI agents for Momo live streaming and smart matching, to maximize ROI.