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    PM
    Earnings call· Jun 2026(Q2 FY26)

    Philip Morris International Inc. PM

    Jul 22, 2026 Source

    Executive summary

    Philip Morris International Q2 FY26 — Strong Smoke-Free Growth & U.S. ZYN Acceleration

    Philip Morris International delivered a robust second quarter, driven by strong organic growth in its international smoke-free portfolio and better-than-expected combustible performance. The company is strategically accelerating investment in the U.S. ZYN business, leveraging new product variants and recent regulatory clarity, while maintaining its full-year guidance for top and bottom-line growth. This reflects a continued focus on smoke-free transformation and shareholder returns.

    Highlights

    5
    • Organic net revenue grew +7.6% (over $11B quarterly net revenues for the first time), driven by strong smoke-free performance and combustible pricing.

    • Adjusted diluted EPS grew +15% to $2.20, including a $0.03 favorable currency impact.

    • International smoke-free business (IQOS, VEEV, ZYN ex-Nordics) delivered +13.7% H1 organic net revenue growth and +16.9% H1 gross profit growth, expanding gross margin by +190 bps to 70%.

    • ZYN shipments in the U.S. increased +2% to 2.9 billion pouches, with new variants launched and MRTP authorization received.

    • VEEV (e-vapor) shipments grew +72% in H1, becoming the #1 brand in Europe for closed pod and combined categories.

    Concerns

    5
    • IQOS adjusted in-market sales volume growth moderated to +5.1% in Q2 due to expected transitory headwinds from Japan excise increase and Poland flavor ban.

    • U.S. segment net revenue declined close to 1% year-on-year, impacted by cigar decline and wellness business phasing.

    • ZYN's gross profit in the U.S. was impacted by higher manufacturing costs related to the ramp-up of new capacity in Colorado.

    • Oral smoke-free volumes declined by 1.2% in the quarter, reflecting industry declines and inventory impact for snus in the Nordics.

    • Expected category volatility in Japan in H2 around the October excise change, with anticipated pantry loading and subsequent normalization.

    Guidance & targets

    15
    CategoryTargetConfidence
    Full-year 2026 Organic Net Revenue Growth
    +5% to +7%
    high materiality
    High
    Full-year 2026 Organic Operating Income Growth
    +7% to +9%
    high materiality
    High
    Full-year 2026 Currency-Neutral Adjusted Diluted EPS Growth
    +7.5% to +9.5%
    high materiality
    High
    Full-year 2026 Currency Tailwind
    around $0.15
    medium materiality
    High
    Full-year 2026 Adjusted Diluted EPS
    $8.26 to $8.41
    high materiality
    High
    Full-year 2026 Total Shipment Volume Growth
    around stable to slightly positive
    medium materiality
    High
    Full-year 2026 Cigarette Volume Decline
    around 2% to 3%
    medium materiality
    High
    Full-year 2026 Operating Cash Flow Generation
    around $13.5 billion
    high materiality
    High
    Q3 FY26 HTU Shipment Volume
    around 41 billion units
    medium materiality
    High
    Q3 FY26 International Smoke-Free Organic Net Revenue Growth
    mid-single-digit
    medium materiality
    High
    Q3 FY26 International Smoke-Free Gross Profit Growth
    mid-single-digit
    medium materiality
    High
    Q3 FY26 PMI Overall Organic Top Line Growth
    mid-single-digit
    medium materiality
    High
    Q3 FY26 PMI Overall Organic Margin Expansion
    modest
    medium materiality
    High
    Q3 FY26 Adjusted Diluted EPS
    $2.20 to $2.25
    high materiality
    High
    Full-year 2026 Organic Operating Income Margin Expansion
    expected
    medium materiality
    High

    Segment performance

    4
    SegmentRevenueYoYQoQMargin
    International Business
    Comprised 93% of H1 group net revenues. Driven by outstanding smoke-free performance and strong combustible execution.
    H1 Net Revenues: $10.23BH1 Gross Profit: +10.1% organicH1 Gross Margin: 68.6% (+160 bps)
    $10.23B+7.4% organic+11.7% OCI organic
    International Smoke-Free
    Outstanding performance with strong top-line growth and impressive gross margin expansion, primarily reflecting continued IQOS growth and enhancement from VEEV.
    H1 Gross Margin: 70% (+190 bps)H1 Adjusted IMS Volume Growth: +8%Q2 Adjusted IMS Volume Growth: +5.1%Q2 Adjusted IMS Volume Growth (ex-Japan & Poland): +10.2%H1 Adjusted IMS Volume Growth (ex-Japan & Poland): +11%Global Heat-Not-Burn Category Share: 76% (H1)
    +13.7% organic (H1)+16.9% gross profit organic (H1)
    International Combustibles
    Exceeded midterm trajectory with resilient volume and strong pricing, despite negative geographic mix in H1. Effective cost management contributed to margin expansion.
    H1 Gross Profit Growth: +6.1% organicH1 Gross Margin: 67.7% (+150 bps)Q2 Gross Profit Growth: +8% organicQ2 International Category Share: 25.3%Q2 Marlboro Share: 11%
    +3.8% organic (H1)+6.4% organic (Q2)+6.1% gross profit organic (H1)
    U.S. Business
    Significant sequential improvement from Q1, but year-on-year decline due to cigars and wellness business. Gross profit impacted by higher manufacturing costs for ZYN capacity ramp-up.
    ZYN Shipments: 2.9 billion pouches (+2% YoY)ZYN Retail Value Share: 57%ZYN Net Revenue: broadly flat YoY
    declined close to 1%+38% sequential (net revenue)+46% sequential (adjusted gross profit)

    Operational metrics

    47
    Organic Net Revenue Growth
    +7.6%
    Q2 FY26

    Company-wide organic net revenue growth.

    Adjusted Operating Income Growth
    +11%
    Q2 FY26

    Company-wide organic operating income growth.

    Adjusted Diluted EPS Growth
    +14%
    Q2 FY26

    Currency-neutral adjusted diluted EPS growth.

    Adjusted Diluted EPS
    $2.20+15% in dollar terms
    Q2 FY26

    Adjusted diluted EPS for the quarter, including $0.03 favorable currency impact.

    Currency Impact on EPS
    $0.03favorable
    Q2 FY26

    Favorable currency impact on Q2 EPS, better than previous forecast.

    Adjusted Gross Profit Growth
    +8.7%
    Q2 FY26

    Organic adjusted gross profit growth, driven by pricing, volume leverage, and favorable smoke-free mix.

    Adjusted Operating Income Growth
    +12%
    Q2 FY26

    Adjusted operating income growth in dollar terms.

    Total Shipment Volume Growth
    +2.5%
    Q2 FY26

    Total shipment volume growth, underpinned by IQOS momentum and favorable combustible dynamics.

    Smoke-Free Shipments Growth
    +7.5%
    Q2 FY26

    Smoke-free shipment growth.

    E-vapor Shipments Growth
    +55%
    Q2 FY26

    E-vapor shipment growth.

    Oral Smoke-Free Volumes Decline
    1.2%
    Q2 FY26

    Oral smoke-free volume decline, partly offset by rapid nicotine pouch growth ex-Nordics and ZYN U.S. growth.

    Cigarette Shipments Growth
    +1.1%ahead of expectation
    Q2 FY26

    Cigarette shipment growth, with notable call-outs in Indonesia, Turkey, Egypt, India, and Mexico.

    H1 Organic Net Revenue Growth
    +5.3%
    H1 FY26

    First half organic net revenue growth.

    H1 Adjusted Operating Income Growth
    +6.1%
    H1 FY26

    First half organic adjusted operating income growth.

    H1 Adjusted Diluted EPS Growth
    +9.4%excluding currency
    H1 FY26

    First half adjusted diluted EPS growth excluding currency impact.

    H1 Adjusted Diluted EPS
    $4.16+15.6% in dollar terms
    H1 FY26

    First half record adjusted diluted EPS.

    Pricing Contribution to H1 Organic Net Revenue Growth
    +5.9
    H1 FY26

    Pricing was the largest contributor to H1 top-line growth.

    Smoke-Free Mix Contribution to H1 Organic Net Revenue Growth
    +2
    H1 FY26

    Positive mix impact from international smoke-free growth.

    U.S. Impact on H1 Organic Net Revenue Growth
    1negative impact
    H1 FY26

    Negative impact from the U.S. business on H1 organic net revenue growth.

    International Combustible Geographic Mix Impact on H1 Organic Net Revenue Growth
    2reduced growth
    H1 FY26

    Adverse geographic mix and other factors reduced H1 organic net revenue growth.

    Currency Tailwaind on H1 Reported Net Revenue Growth
    +4.5
    H1 FY26

    Currency provided a tailwind to H1 reported net revenue growth.

    H1 Adjusted Operating Income Margin
    42%+40 bps organically
    H1 FY26

    H1 adjusted operating income margin expansion.

    Gross Margin Expansion Contribution to H1 Adjusted Operating Income Margin
    +70
    H1 FY26

    Gross margin expansion was a key driver of operating income margin improvement.

    SG&A Impact on H1 Adjusted Operating Income Margin
    30reduced margin
    H1 FY26

    Increased SG&A costs reduced H1 operating income margin.

    IQOS Adjusted IMS Volume Growth (ex-Japan & Poland)
    +10.2%
    Q2 FY26

    Strong IQOS growth excluding markets with transitory headwinds.

    IQOS Adjusted IMS Volume Growth (ex-Japan & Poland)
    +11%
    H1 FY26

    Strong IQOS growth excluding markets with transitory headwinds, consistent with recent history.

    VEEV H1 Shipments Growth
    +72%
    H1 FY26

    VEEV continued to deliver excellent results.

    International ZYN Shipment Volume Growth
    +6%
    H1 FY26

    International ZYN shipment volume growth.

    International ZYN Shipment Volume Growth (ex-Nordics)
    +32%
    H1 FY26

    International ZYN shipment volume growth excluding the Nordics.

    International ZYN Share (ex-Nordics)
    17%
    Q2 FY26

    ZYN continued to gain share in the international segment excluding the Nordics.

    Europe Combined IMS Growth
    +8%
    H1 FY26

    Multi-category portfolio drove strong growth in Europe.

    Europe IQOS Adjusted IMS Volume Growth
    +5.1%
    Q2 FY26

    IQOS remains the core engine of performance in Europe.

    Europe IQOS Adjusted IMS Volume Growth
    +5.4%
    H1 FY26

    IQOS remains the core engine of performance in Europe.

    Europe IQOS Adjusted IMS Growth (ex-flavor ban markets)
    +8%
    Q2 FY26

    Underlying IQOS adjusted IMS growth remained robust in Europe, excluding markets impacted by flavor bans.

    Europe IQOS Adjusted IMS Growth (ex-flavor ban markets)
    +8%
    H1 FY26

    Underlying IQOS adjusted IMS growth remained robust in Europe, excluding markets impacted by flavor bans.

    Europe VEEV Shipments Growth
    +81%
    H1 FY26

    VEEV had impressive results in Romania, Greece, and Germany.

    Europe ZYN Nordics Growth
    +33%
    H1 FY26

    ZYN displayed dynamic growth in the Nordics.

    Japan IQOS Adjusted IMS Growth
    +3.4%
    H1 FY26

    First half performance in Japan was in line with expectations.

    Japan IQOS Adjusted IMS Decline
    3.4%
    Q2 FY26

    Q2 decline in Japan, with underlying growth around +1% excluding this impact.

    Japan IQOS Underlying Growth (ex-pantry loading)
    +1%
    Q2 FY26

    Underlying IQOS growth in Japan, excluding the impact of pantry loading reversal.

    Japan HTU Price Increase (April)
    JPY 40
    April 2026

    Largest HTU price increase to date in Japan to pass on tax.

    Japan HTU Price Increase (October)
    JPY 20lower than April
    October 2026

    Expected lower pass-on for the October excise increase.

    U.S. ZYN Shipments
    2.9 billion+2% YoY
    Q2 FY26

    ZYN shipments returned to growth despite prior-year inventory restocking tailwind.

    U.S. ZYN Promotional Activity Impact
    250 millionone-off promotional activity
    Q3 FY25

    Volume comparison in Q3 FY26 will be impacted by this one-off promotional activity in the prior year.

    U.S. ZYN Ultra Nicotine Strengths
    9 and 11
    Q2 FY26

    New ZYN Ultra variants launched to address competitive gaps and reduce price premium.

    U.S. ZYN Dry Format Nicotine Strengths
    1.5 and 8
    Q3 FY26

    Further extension planned for Q3 to broaden offering.

    Full-year 2026 Pricing Variance
    +7%more than
    FY26

    Forecasted full-year pricing variance, with additional benefit largely offset by more adverse geographic mix.

    Industry KPIs

    9
    MetricValueDetails
    Net price realization+9.2%%
    Cigarette category share25.3%%
    Cigarette shipment volume+1.1%%
    Smoke free market footprintall marketscount
    Productivity cost savings program$300 millionUSD
    Regulatory authorization pipeline20 SKUscount
    Smoke free revenue and profitability+13.7%%
    Smoke free reduced risk shipment volumes+7.5%%
    Nicotine pouch oral tobacco category dynamics57%%

    Product announcements

    6
    ProductTypeDetails
    ZYN Ultralaunch
    ZYN 1.5mg and 8mg dry formatroadmap
    IQOS ILUMAroadmap
    VEEV 1 Pluslaunch
    Bonds by IQOSlaunch
    IQOS in Maltaexpansion

    Capital programs

    1
    New ZYN Capacity in Coloradocompleted

    Benefit: Full-scale commercial production

    Higher manufacturing costs impacted gross profit in the U.S. segment, mainly related to the ramp-up of new ZYN capacity in Colorado, where full-scale commercial production began this month.

    Risks & headwinds

    5
    Transitory headwinds in IQOS marketsQ2 FY26

    Moderation in Q2 growth to +5.1% for IQOS adjusted in-market sales volume

    Mitigation: Broad-based strength across other markets, portfolio expansion (e.g., Sentia as a safety net in Japan), and commercial execution.

    Japan excise tax increase impactQ2 FY26 and H2 FY26

    IQOS adjusted IMS declined by 3.4% in Q2, with underlying growth around +1% after pantry loading reversal. Largest HTU price increase to date (JPY 40).

    Mitigation: IQOS resilience, tier portfolio (Sentia), expected lower pass-on for October excise (JPY 20), and long-term favorable environment from 2027 with excise equalization for CC and HTU.

    Flavor ban impact in EuropeQ2 FY26

    Impacted IQOS adjusted IMS growth in Poland and Hungary.

    Mitigation: Underlying growth trajectory re-established in other markets post-ban, expanded portfolio (Delia, Leva), and multi-category commercial engine (VEEV, ZYN).

    U.S. ZYN competitive landscape and manufacturing costsQ2 FY26

    U.S. segment net revenue declined close to 1% YoY; gross profit impacted by higher manufacturing costs for new ZYN capacity.

    Mitigation: Launch of new variants (Ultra, 1.5mg/8mg dry), increased U.S. investment in marketing and distribution, MRTP authorization, and full-scale commercial production in Colorado.

    Adverse geographic mix for combustiblesH1 FY26 and FY26

    Reduced H1 organic net revenue growth by 2 points; expected to largely offset additional pricing benefit for full year.

    Mitigation: Strong pricing power (+9.2% in H1) and brand leadership (Marlboro 11% share) to maintain profitability.

    What to watch in Q3 FY26

    5

    ZYN Ultra and new variants performance

    next quarter
    CurrentEarly feedback encouraging, sequential growth, share capture
    TargetSustained growth, positive consumer feedback, market share gains

    Why it matters

    Verifies the effectiveness of new product launches and increased U.S. investment in driving ZYN's market position and growth.

    But I would say the first data and first feedback are certainly encouraging. Let's have a bit more week and I'm not sure after the summer, we'll be able to have a much better understanding of what ZYN Ultra is bringing.

    Q&A highlights

    6

    Why was full-year guidance maintained despite strong H1? Is it primarily due to increased U.S. investments? How much flexibility is there with spending, and what kind of promotional spend is expected for ZYN?

    The guidance was maintained due to the strategic decision to accelerate investments in the U.S. ZYN business, leveraging a broader product portfolio (new flavors, Ultra, 1.5mg/8mg dry formats), a new marketing campaign, and the MRTP authorization. The company will pull every lever to accelerate ZYN's growth, with marketing and commercial activities at points of sale. ZYN will remain a premium brand, and pricing actions will optimize volume and bottom-line growth.

    So we are really putting together now a portfolio that is really, I would say, nicely matching consumer demand and the evolution of the market. On top of that, we have our new marketing campaign, 1 click. I think we are very, very enthused by the potential of this campaign to build further the emotion around the ZYN brand and develop the brand franchise.

    asked by Bonnie Herzog · answered by Emmanuel Babeau

    2 min read6 chapters

    Detailed Narrative

    01

    Q2 Performance Highlights

    Philip Morris International reported a strong Q2 FY26, with organic net revenue growing +7.6% and adjusted operating income increasing +11% organically. This performance drove a +14% currency-neutral progression in adjusted diluted EPS to $2.20. The results were primarily fueled by excellent performance in the international smoke-free business and better-than-expected combustible performance, contributing to robust H1 growth despite Q1 comparison headwinds.

    02

    U.S. ZYN Acceleration Strategy

    The company is accelerating its investment in the U.S. ZYN business, leveraging a broader portfolio of variants including new flavors, ZYN Ultra (9mg and 11mg), and planned 1.5mg and 8mg dry formats. A new marketing campaign, 'When It Clicks,' is rolling out to enhance brand engagement. The recent Modified Risk Tobacco Product (MRTP) authorization for 20 ZYN SKUs further strengthens its regulatory position and long-term growth potential, allowing claims of lower risk compared to cigarettes.

    03

    IQOS Global Momentum and Japan Dynamics

    IQOS adjusted in-market sales volume grew +8% in H1, despite transitory📎 headwinds in Japan and the EU flavor ban. Q2 growth moderated to +5.1% due to Japan's excise-driven price increase and pantry loading reversal. Excluding Japan and Poland, Q2 growth was strong at +10.2%. The company maintains a global heat-not-burn category share of approximately 76% and saw strong share gains in key cities and emerging markets like Mexico, Indonesia, and Taiwan. Underlying demand in Japan remains robust, with the HTU share stable at 31.8% in Q2, excluding pantry loading.

    04

    VEEV and International ZYN Growth

    VEEV e-vapor products delivered exceptional H1 shipment growth of +72%, reinforcing its leadership as the #1 brand in Europe for closed pod and combined categories. International ZYN shipment volume grew +6% in H1 (+32% excluding Nordics), gaining share in a fast-growing category. Encouraging progress is noted across geographies like the U.K., Pakistan, Poland, Greece, and the Philippines, with further expansion planned.

    05

    Combustible Business Resilience

    The combustible business delivered a strong Q2 performance, with shipments increasing +1.1% ahead of expectations. This was driven by good category share performance, timing factors, and favorable industry dynamics in markets where smoke-free products are banned or limited (e.g., Indonesia, Turkey, Egypt, India, Mexico). Pricing variance was +9.2% in H1, with the portfolio maintaining its international category share at 25.3% and Marlboro reaching a record high of 11% share.

    06

    Financial Performance and Cost Management

    H1 adjusted operating income margin expanded by +40 bps organically to nearly 42%, primarily driven by gross margin expansion (+70 bps) from strong pricing, favorable smoke-free mix, and productivity. The company delivered over $300 million in gross cost savings across COGS and SG&A in H1, remaining on track for its $2 billion target for the 2024-2026 period. Increased SG&A costs are expected in H2 due to strategic U.S. growth investments.

    AI-generated summary of the company’s earnings call. Not investment advice.