Detailed Narrative
Strategic Priorities and Investments
Truist outlined five strategic priorities for 2025, focusing on accelerating performance and improving profitability. Key investments included enhancing tech and digital capabilities, particularly in AI, recruiting talent for complex financial needs, and expanding its physical presence with 100 new insight-driven branches in high-growth markets and enhancements to over 300 existing locations. These investments are foundational for future growth and are expected to accelerate in 2026.
Consumer and Small Business Banking Performance
The CSBB segment delivered consistent strong performance in 2025, with 5% growth in average consumer and small business loans and 1% growth in average deposits. Loan growth was broad-based, with strong contributions from indirect auto and specialty lending platforms like Sheffield, Service Finance, and LightStream. Premier Banking also showed strong results, with 2025 production up 22% in deposits, 32% in lending, and 12% in financial plans, driven by higher advisor productivity.
Digital Strategy and Client Engagement
Truist made meaningful progress in its digital strategy, integrating LightStream into its mobile app and branch account opening experience, improving efficiency and client experience. Digital new-to-bank clients increased by 10% in Q4 2025, capping a year with 9% digital production growth. The launch of 'Ask Truist Assist' in the mobile app led to a 97% increase in digital chat engagement in 2025, enhancing self-service adoption and client connectivity.
Wholesale Banking Momentum and Fee Income Growth
Wholesale banking finished 2025 strongly, driven by improved loan and deposit growth, and a rebound in investment banking and trading revenue in the second half. The company onboarded twice as many new corporate and commercial clients, leading to strengthening loan and deposit momentum. Wholesale payment fees, including merchant services, commercial card, and treasury management, rose 8% in 2025, with treasury management fees growing 13%.
Reporting Changes and Expense Management
Truist implemented changes to its earnings presentation, renaming 'card and payment fees' to 'card and treasury management fees' to better reflect business management. Treasury management fees, previously in 'service charges on deposits,' are now included in this new line. The company also shifted its expense commentary and guidance to GAAP noninterest expense, no longer disclosing adjusted expense, to simplify reporting and provide context on material items.
Capital Management and Shareholder Returns
Truist maintained a strong capital position, with a CET1 ratio of 10.8% (9.5% including AOCI). The company repurchased $750 million of common stock in Q4 2025 and announced a new share repurchase authorization of up to $10 billion with no expiration date. For FY26, Truist is targeting approximately $4 billion in share repurchases, a 60% increase over 2025, demonstrating an accelerated rate of capital return to shareholders.