Detailed Narrative
Leadership Transition and Continuity
Tor Hagen, after 30 years, transitioned to Executive Chairman, with Leah Talactac, former President and CFO, appointed CEO. Linh Banh, a long-standing leader, assumed the CFO role. This planned succession emphasizes continuity, discipline, and vision, leveraging deep institutional knowledge and experience within the executive team to ensure stability for guests, employees, and shareholders.
Robust Demand and Booking Environment
Viking reported strong demand, with the 2026 season 92% booked and the 2027 season already 38% booked, reflecting significant momentum. Despite a temporary slowdown in River bookings following recent geopolitical events, demand quickly rebounded. The company's advanced booking curves, long booking window, and direct marketing engine provide exceptional visibility and pricing discipline, supported by low cancellation rates.
Fleet Expansion and Innovation
The company continues its fleet expansion with the delivery of the Viking Eldir longship for European rivers and the acquisition of the Viking Yidun ocean ship, dedicated to Chinese guests. Significant progress was made on new builds for Egypt, with two River vessels floated out for 2026 delivery and two more ordered for 2028. A key milestone was the float-out of the Viking Libra, set to be the world's first hydrogen-powered ocean cruise ship, underscoring Viking's commitment to innovation and sustainability.
Strategic Focus on Chinese Market
Viking is actively growing its Chinese demand strategy by increasing itinerary offerings, including new ocean voyages in Europe tailored for Chinese travelers aboard the Viking Yidun. The long-term goal is to establish Viking as the preferred choice for Chinese travelers to Europe, both for river and ocean cruises, leveraging a potentially well-recognizable brand, though acknowledging it will take time.
Capital Allocation Philosophy
Viking's capital allocation prioritizes reinvestment in the business, particularly its strong order book, to generate robust returns. The company's guiding principles for deploying cash focus on scalability, margin accretion, and brand alignment, with a preference for owning and operating assets to control the guest experience. The substantial cash reserves provide stability for long-term growth plans and enable responsible operations, especially in uncertain macroeconomic environments.
Fuel Cost Management and Efficiency
While higher fuel prices are anticipated to impact operations as the year progresses, Viking has mitigation strategies in place. River operations benefit from fixed-price contracts for a significant portion of the 2026 season. The Ocean fleet is designed for fuel efficiency, equipped with closed-loop scrubbers, and capable of utilizing shore power. Fuel represented approximately 4% of adjusted gross margin in 2025, indicating a manageable overall exposure.