Harley-Davidson (HOG) earnings

HARLEY-DAVIDSON, INC.· Consumer Discretionary

Results to: Jun 2026
Latest analysed call: Jun 2026 (Q2 FY26)
Balance sheet to: Dec 2025

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Harley-Davidson earnings: last reported Thu, 23 Jul 2026, for the quarter ended Jun 2026.

Reported

The figures, each with its period

Each figure keeps its basis and period; nothing is filled in.

Metric	Value	Change	Basis	Period	Note
Revenue	1,230 $ million	−5.9% YoY	Quarterly, as filed	Quarter to Jun 2026	Revenue from operations as filed.
Operating margin	6.2 %	−2.4 pts YoY	Operating profit / revenue	Quarter to Jun 2026	For the quarter; a change is in percentage points.
Net profit	79.8 $ million	−25.8% YoY	Quarterly, as filed	Quarter to Jun 2026	Profit after tax as filed.

Source: Inve data from filed results (SEC filings) · to Jun 2026

Price

$28.96 −0.52% · −$0.15

Last close Oct 23, 2026 · US · USD · Source: Inve

Performance +6.8% 1Y

1Y: $27.11 on 22 Oct 2025 → $28.96. High $29.11 (22 Oct 2026), low $17.19 (18 Mar 2026).

Previous close: $29.11
52-week range: $17.19 – $29.11
One year: +4.81%

Overview

Symbol: HOG
Sector: Consumer Discretionary
Exchange: US
Currency: USD

Financials

What the filings say

Net profit, year on year: −26% (quarter to jun 2026 against jun 2025).

In $ million. Oldest period first.

Line item	Sep 2024	Dec 2024	Mar 2025	Jun 2025	Sep 2025	Dec 2025	Mar 2026	Jun 2026
Sales	1,151	688	1,329	1,307	1,341	496	1,173	1,230
Expenses	1,045	881	1,169	1,195	866	857	1,149	1,154
Operating profit	106	-193	160	112	475	-361	23	76
Operating margin	9.2%	−28.1%	12.1%	8.6%	35.4%	−72.8%	2.0%	6.2%
Interest	8	8	8	8	10	8	4	4
Profit before tax	133	-170	178	130	492	-341	42	95
Tax rate	12.8%	30.4%	26.5%	18.8%	23.7%	17.1%	42.7%	17.1%
Net profit	119	-117	133	108	377	-279	25	80
EPS ($ per share)	0.92	—	1.07	0.89	3.13	—	0.23	0.76

Source: Inve data · income statement, quarterly · to Jun 2026

In $ million. Oldest period first.

Line item	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Equity capital	2	2	2	2	2	2	2	2
Reserves	2,008	2,194	1,285	1,842	2,491	3,101	3,465	3,717
Total liabilities	8,892	8,724	10,288	8,498	8,586	8,888	8,723	4,888
Fixed assets	904	847	744	684	690	732	757	750
Investments	10	—	—	—	—	—	—	—
Total assets	10,666	10,528	12,011	11,051	11,492	12,141	11,882	8,045

Source: Inve data · balance sheet · to Dec 2025

In $ million. Oldest period first.

Line item	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Cash from operations	1,206	868	1,178	976	548	755	1,064	569
Cash from investing	-662	-508	-67	-459	-773	-512	-383	3,779
Cash from financing	-15	-712	1,374	-1,885	-202	-175	-572	-3,010
Net cash flow	514	-354	2,504	-1,384	-446	70	92	1,351
Capital expenditure	-214	-181	-131	-120	-152	-207	-197	-154
Free cash flow	992	687	1,047	856	397	547	867	415

Source: Inve data · cash flow · to Dec 2025

Insider filings

78 filings between Oct 31, 2025 and Oct 1, 2026.

Open market

decisions to buy or sell

Purchases

$1.85M

6 purchases by 5 insiders

Sales

$842.8K

11 sales by 5 insiders

64% filed under a 10b5-1 plan — scheduled in advance, not decided on the day

Compensation

not trading decisions

10: Award — granted as compensation
25: Option exercise — converted options into shares
26: Tax withheld — shares kept back by the company to cover tax

Who traded

open market only

Insider	Bought	Sold	Last filing
NOVA DANIEL J	$982.7K	—	Jul 31, 2026
Starrs Artie	$545.4K	—	Aug 10, 2026
Mansfield Luke Christopher	—	$267.0K	Nov 20, 2025
Root Jonathan R	—	$232.1K	Oct 1, 2026
Littleton Gayle	$197.8K	—	Aug 11, 2026
Do Charles	—	$182.3K	Mar 12, 2026
FARLEY JR JAMES D	—	$120.8K	Feb 25, 2026
Flees Lori Ann	$75.5K	—	Mar 9, 2026

Latest filings (50)

Date	Insider	What	Shares	Value
Oct 1, 2026	Root Jonathan R CFO and CCO	Sale 10b5-1 plan	1,559	$38.1K
Sep 24, 2026	NOVA DANIEL J Director	Option exercise	5,168	$0
Sep 1, 2026	Root Jonathan R CFO and CCO	Sale 10b5-1 plan	1,554	$42.7K
Aug 11, 2026	Littleton Gayle CLO, CCO, CAO & Corp Sec	Purchase	7,500	$197.8K
Aug 10, 2026	Starrs Artie President & CEO	Purchase	10,000	$258.9K
Aug 3, 2026	Root Jonathan R CFO and CCO	Sale 10b5-1 plan	1,554	$38.7K
Jul 31, 2026	NOVA DANIEL J Director	Purchase	40,000	$982.7K
Jul 1, 2026	Root Jonathan R CFO and CCO	Sale 10b5-1 plan	1,554	$38.0K
Jun 1, 2026	Root Jonathan R CFO and CCO	Sale 10b5-1 plan	1,554	$37.1K
May 21, 2026	NOVA DANIEL J Director	Award	4,742	$0
May 21, 2026	Reintjes Matthew J Director	Award	2,479	$0
May 19, 2026	Root Jonathan R CFO and CCO	Sale 10b5-1 plan	1,554	$37.6K
May 14, 2026	Masood Rafeh Director	Option exercise	6,015	$0
May 14, 2026	FARLEY JR JAMES D Director	Option exercise	6,015	$0
May 14, 2026	Sylvester Maryrose Director	Option exercise	6,015	$0
May 14, 2026	Golston Allan C. Director	Option exercise	3,008	$0
May 14, 2026	Alstead Troy Director	Option exercise	6,015	$0
May 14, 2026	Flees Lori Ann Director	Option exercise	6,015	$0
May 11, 2026	Krause Paul J Chief Legal Officer	Sale 10b5-1 plan	1,564	$40.7K
Mar 12, 2026	Do Charles Sr. Vice President, HDFSI	Sale	4,241	$76.7K
Mar 9, 2026	Starrs Artie President & CEO	Purchase	15,000	$286.5K
Mar 9, 2026	Flees Lori Ann Director	Purchase	4,000	$75.5K
Feb 27, 2026	Masood Rafeh Director	Purchase	2,775	$50.0K
Feb 25, 2026	FARLEY JR JAMES D Director	Sale	6,454	$120.8K
Feb 17, 2026	Krause Paul J Chief Legal Officer	Tax withheld	1,766	$36.1K
Feb 17, 2026	Krause Paul J Chief Legal Officer	Award	3,757	$0
Feb 17, 2026	Koval Glen SVP Motorcycle Development	Award	2,287	$0
Feb 17, 2026	Root Jonathan R CFO and CCO	Award	2,800	$0
Feb 17, 2026	Koval Glen SVP Motorcycle Development	Tax withheld	742	$15.2K
Feb 17, 2026	Termaat Tori Chief Human Resources Officer	Tax withheld	1,239	$25.3K
Feb 17, 2026	Termaat Tori Chief Human Resources Officer	Award	2,538	$0
Feb 17, 2026	Root Jonathan R CFO and CCO	Tax withheld	821	$16.8K
Feb 13, 2026	Koval Glen SVP Motorcycle Development	Tax withheld	742	$15.2K
Feb 13, 2026	Koval Glen SVP Motorcycle Development	Award	2,287	$0
Feb 13, 2026	Termaat Tori Chief Human Resources Officer	Tax withheld	1,239	$25.3K
Feb 13, 2026	Termaat Tori Chief Human Resources Officer	Award	2,538	$0
Feb 13, 2026	Root Jonathan R CFO and CCO	Award	2,800	$0
Feb 13, 2026	Root Jonathan R CFO and CCO	Tax withheld	821	$16.8K
Feb 13, 2026	Krause Paul J Chief Legal Officer	Tax withheld	1,766	$36.1K
Feb 13, 2026	Krause Paul J Chief Legal Officer	Award	3,757	$0
Feb 9, 2026	Root Jonathan R CFO and CCO	Tax withheld	348	$7.1K
Feb 9, 2026	Root Jonathan R CFO and CCO	Option exercise	1,186	$0
Feb 9, 2026	Termaat Tori Chief Human Resources Officer	Tax withheld	562	$11.5K
Feb 9, 2026	Koval Glen SVP Motorcycle Development	Tax withheld	362	$7.4K
Feb 9, 2026	Beck Bryan Andrew Insider	Option exercise	398	$0
Feb 9, 2026	Krause Paul J Chief Legal Officer	Option exercise	1,590	$0
Feb 9, 2026	Beck Bryan Andrew Insider	Tax withheld	135	$2.8K
Feb 9, 2026	Krause Paul J Chief Legal Officer	Tax withheld	748	$15.3K
Feb 9, 2026	Termaat Tori Chief Human Resources Officer	Option exercise	1,074	$0
Feb 9, 2026	Koval Glen SVP Motorcycle Development	Option exercise	968	$0

Source: SEC Form 4 filings. Form 4 reports transactions, not the cap table — absence of filings says nothing about how much an insider owns, and a quiet window is not a signal.

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