EBAY eBay (EBAY) Q1 FY25 earnings call
eBay delivered a strong Q1 FY25, exceeding financial expectations with continued GMV growth, driven by focus categories and strategic investments in AI-powered tools and geo-specific initiatives. The company is navigating a dynamic operating environment marked by tariff uncertainty and uneven consumer demand, leveraging its pre-loved and non-new inventory to maintain resilience. Leadership changes were announced to fuel faster innovation and operational scale.
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EBAY operating KPIs by quarter
| KPI | Dec 2024 Q4 FY24 | This call Mar 2025 Q1 FY25 | Sep 2025 Q3 FY25 | Dec 2025 Q4 FY25 | Mar 2026 Q1 FY26 | Jun 2026 Q2 FY26 | Change vs prior quarter |
|---|---|---|---|---|---|---|---|
| Active buyers | <134MActive buyers grew over 1% to nearly 134 million in Q4.Source: earnings call transcript | 134MOur trailing 12-month active buyers grew over 1% to $134 million in the first quarter.Source: earnings call transcript | 134M+Our trailing 12-month active buyers were over 134 million in Q3, up 1% year-over-year.Source: earnings call transcript | — | — | 136MActive buyers grew nearly 2% to 136 million on a trailing 12-month basis, including buyers from recently acquired, Tise.Source: earnings call transcript | — |
| Enthusiast buyers | ~16MEnthusiast buyers remained stable at roughly 16 million and spend per enthusiast buyer grew slightly year-over-year to more than $3,100.Source: earnings call transcript | — | ~16MEnthusiast buyers remained stable at roughly $16 million, while spend per enthusiast buyer grew year-over-year to over $3,200 on a trailing 12-month basis.Source: earnings call transcript | ~16MEnthusiast buyers were stable at roughly 16 million while spend per enthusiast buyer grew year-over-year to over $3,300 on a trailing 12-month basis.Source: earnings call transcript | — | 16MEnthusiast buyers totaled 16 million and grew by nearly 3% year-over-year and spend per enthusiast buyer increased to approximately $3,600 on a trailing 12-month basis.Source: earnings call transcript | — |
| Spend per enthusiast buyer | $3,100+Enthusiast buyers remained stable at roughly 16 million and spend per enthusiast buyer grew slightly year-over-year to more than $3,100.Source: earnings call transcript | $3,100+Enthusiast buyers grew roughly 16 million and spend per enthusiast buyer grew slightly year-over-year and remained at over $3,100.Source: earnings call transcript | $3,200+Enthusiast buyers remained stable at roughly $16 million, while spend per enthusiast buyer grew year-over-year to over $3,200 on a trailing 12-month basis.Source: earnings call transcript | $3,300+Enthusiast buyers were stable at roughly 16 million while spend per enthusiast buyer grew year-over-year to over $3,300 on a trailing 12-month basis.Source: earnings call transcript | $3,400+Enthusiast buyers remained at roughly $16 million, but grew by nearly 2% year-over-year and spend exceeded $3,400 on a trailing 12-month basis.Source: earnings call transcript | ~$3,600Enthusiast buyers totaled 16 million and grew by nearly 3% year-over-year and spend per enthusiast buyer increased to approximately $3,600 on a trailing 12-month basis.Source: earnings call transcript | — |
| Sellers adopting advertising products | ~3.4MApproximately 3.4 million sellers adopted a single ad product during the quarter, and we ended Q4 with more than 1.1 billion live Promoted Listings out of nearly $2.3 billion total listings on eBay.Source: earnings call transcript | 3.7M+Over 3.7 million sellers adopted a single Promoted Listing product during Q1.Source: earnings call transcript | 4.4M+Active Promoted Listings comprised nearly 1.2 billion of more than 2.4 billion total listings on eBay, while over 4.4 million sellers adopted at least a single Promoted Listings product during the quarter.Source: earnings call transcript | 4.8MPromoted listings comprised nearly 1.2 billion of the roughly 2.5 billion total listings on eBay while 4.8 million sellers adopted at least 1 promoted listing product during the quarter.Source: earnings call transcript | 5.2MPromoted Listings comprised over $1.2 billion of the over $2.5 billion total listings on eBay and 5.2 million sellers adopted at least 1 promoted listing product during the quarter.Source: earnings call transcript | 5.7MPromoted Listings comprised nearly $1.3 billion of the $2.6 billion total listings on eBay and 5.7 million sellers adopted at least 1 promoted listing product during the quarter.Source: earnings call transcript | +9.6% |
Operating figures the company stated on at least two of the calls shown, checked against each call's transcript. Click a figure to read the sentence. A dash means it was not stated that quarter.
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