Playtika (PLTK) Q2 FY26 earnings call

Playtika executed its strategy of front-loading user acquisition spend in the first half, leading to significant adjusted EBITDA margin recovery and strong D2C channel growth in Q2. While this strategic shift and softening consumer sentiment are expected to result in sequential revenue declines for Super Play titles in the second half, the company emphasizes long-term player retention and lifetime economics as key performance indicators for its live game portfolio.