Detailed narrative
Q2 FY25 Performance Overview
Ambev delivered high single-digit organic EBITDA growth with 110 basis points of margin expansion in Q2 FY25, despite soft industry volumes primarily due to adverse weather conditions. Year-to-date, the company achieved mid-single-digit top-line growth, double-digit EBITDA growth with 160 basis points of margin expansion, and 6.5% EPS growth.
Cash flow from operating activities remained resilient, growing 4% year-to-date, supporting an intermediary dividend payout of BRL 2 billion, totaling BRL 6 billion declared this year.
Strategic Pillar 1: Lead and Grow the Category
The company's Premium and super Premium brands grew low teens, expanding in 7 out of its top 10 markets, gaining market share in the segment. The Balanced Choice portfolio maintained strong growth momentum, expanding in the low 20s, addressing evolving consumer preferences.
Brand equity improved, softening the market share impact from revenue management decisions, though Core segment volumes declined due to higher sensitivity to industry performance and revenue management decisions, particularly in out-of-home consumption occasions impacted by adverse weather.
Strategic Pillar 2: Digitize and Monetize the Ecosystem
Bees Marketplace continued its momentum with GMV growing 90%, reaching an annualized BRL 7.4 billion, led by partnerships with Nestle, L'Oréal, and PepsiCo Foods. Zé Delivery achieved a 7% GMV increase, supported by an 11% rise in average order value, with Gen Z LDA and millennials representing nearly 80% of its buyers.
These digital platforms are strengthening the Core business through better customer services, increasing SKUs per POC by 3.4% year-to-date, and improving customer NPS to nearly 70 points.
Strategic Pillar 3: Optimize Our Business
A disciplined focus on cost efficiency generated over BRL 500 million in savings in the quarter, more than offsetting non-commodity cost inflation. This included a 10% reduction in SKUs in 2025, eliminating low-churn items to increase productivity at breweries and distribution centers. These efforts were essential to achieve an operational leverage of 2.2x in the quarter and keep Brazil Beer's cost performance within full-year guidance.
Brazil Market Dynamics
Brazil Beer volumes declined 9% in Q2 FY25, primarily driven by 65 colder days compared to last year, with June alone experiencing a mid-teens decline. This weather impact🌐 accounted for 70% of the estimated mid-single-digit industry sellout decline, with the remaining 30% attributed to inflation impacting essential goods and consumer disposable income.
The company's revenue management decisions, which increased prices across segments, resulted in a low single-digit market share loss.
Argentina and Canada Performance
Argentina showed sequential improvement, with beer volumes returning to growth after 7 quarters, despite underperforming the industry due to revenue management choices. The Premium segment grew double digits, and mega brands' health improved. In Canada, volumes grew 0.8%, offsetting a soft industry affected by colder temperatures, driven by the Ontario industry's route-to-market change and mid-20s growth in non-alcoholic beers, which now represent almost 5% of total volumes.
