Adobe Q3 FY26 — Strong AI-Driven Growth and Leadership Transition
Adobe delivered a strong third quarter, driven by AI-powered innovation across its creative, productivity, and customer experience platforms. The company is strategically expanding its user base through a freemium model, particularly in AI-first offerings, while preparing for a leadership transition with Anil Chakravarthy taking over as CEO. Management remains confident in its long-term growth trajectory and market leadership in agentic software.
Highlights
5
Total revenue reached $6.76 billion, growing 12% year-over-year.
Non-GAAP EPS increased 15% year-over-year to $6.13.
AI-first ending ARR exceeded $650 million, growing over 150% year-over-year.
Creative freemium MAU surpassed 100 million, growing over 70% year-over-year.
Q3 cash flows from operations were a record $2.52 billion.
Concerns
2
Net new ARR was down 36-37% year-over-year, attributed to the freemium strategy and deferred pricing initiatives.
RPO growth of 8% year-over-year and cRPO growth of 9% year-over-year were single-digit, reflecting the freemium focus.
Guidance & targets
17
Category
Target
Timeline
Confidence
Total Adobe Revenue
$6.8 billion to $6.85 billion
high materiality
Q4 · FY26
Medium
Business Professionals and Consumer subscription revenue
$1.93 billion to $1.95 billion
medium materiality
Q4 · FY26
Medium
Creative and Marketing Professionals subscription revenue
$4.665 billion to $4.695 billion
medium materiality
Q4 · FY26
Medium
GAAP EPS
$4.65 to $4.70
high materiality
Q4 · FY26
Medium
Non-GAAP EPS
$6.30 to $6.35
high materiality
Q4 · FY26
Medium
Non-GAAP operating margin
approximately 44%
medium materiality
Q4 · FY26
Medium
GAAP tax rate
approximately 22%
low materiality
Q4 · FY26
Medium
Non-GAAP tax rate
approximately 18%
low materiality
Q4 · FY26
Medium
Total Adobe Revenue
$26.576 billion to $26.626 billion
high materiality
FY26
High
Business Professionals and Consumers subscription revenue
$7.47 billion to $7.49 billion
medium materiality
FY26
Medium
Creative and Marketing Professionals subscription revenue
$18.242 billion to $18.272 billion
medium materiality
FY26
Medium
Total Adobe ending ARR book of business growth
10.2% year-over-year
high materiality
FY26
High
GAAP EPS
$18.12 to $18.17
high materiality
FY26
High
Non-GAAP EPS
$24.45 to $24.50
high materiality
FY26
High
Non-GAAP operating margin
approximately 45%
medium materiality
FY26
Medium
GAAP tax rate
approximately 22.5%
low materiality
FY26
Medium
Non-GAAP tax rate
approximately 18%
low materiality
FY26
Medium
Segment performance
2
Segment
Revenue
YoY
QoQ
Margin
Business Professionals and Consumers
Strong performance driven by AI-powered applications, expanding reach through integrations with major platforms, and strong SMB performance.
MAU: >900 millionMAU growth: >25% year-over-yearAcrobat AI Assistant MAU: doubled quarter-over-quarterEnding ARR growth: double-digit year-over-year across all geographies
$1.91 billion
15%
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Creative and Marketing Professionals
Continued strength in Creative Cloud, accelerating AI usage, and growth in Firefly Enterprise and CX Enterprise solutions.
Creative freemium MAU: >100 millionCreative freemium MAU growth: >70% year-over-yearFirefly ending ARR (apps and credit packs) growth: 40% quarter-over-quarterEnding ARR growth for Adobe Experience Manager and agentic web apps: >20% year-over-yearEnding ARR growth for Adobe GenStudio: >20% year-over-yearEnding ARR growth for Adobe Experience Platform and apps: >20% year-over-yearBrand visibility solutions paid customers: doubled quarter-on-quarter
$4.65 billion
12%
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ADBE operating KPIs by quarter
ADBE operating KPIs stated on its earnings calls, by fiscal quarter
KPI
Feb 2025 Q1 FY25
Aug 2025 Q3 FY25
Nov 2025 Q4 FY25
Feb 2026 Q1 FY26
May 2026 Q2 FY26
This call Aug 2026 Q3 FY26
Changevs prior quarter
Annual recurring revenue (ARR) Digital Media
$17.63BWe exited the quarter with $17.63 billion of Digital Media ARR, growing our ending ARR book of business 12.6% year-over-year.Source transcript
$18.59BWe exited the quarter with $18.59 billion of Digital Media ARR, growing ending ARR 11.7% year-over-year.Source transcript
$19.2BWe exited the quarter with $19.2 billion of Digital Media ARR, growing ending ARR 11.5% year-over-year.Source transcript
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+3.3%
Annual recurring revenue (ARR) GenStudio
$1B+First quarter Digital Experience growth drivers included: momentum for product offerings across content, data and journeys; AEP and app subscription revenue growing nearly 50% year-on-year; GenStudio Solutions surpassing $1 billion in ending ARR book of business; early momentum in GenStudio for Performance Marketing and adoption and pipeline; and improvements in overall enterprise retention.Source transcript
$1B+Our Workfront, Frame, AEM Assets, Firefly Services and GenStudio for performance marketing products, which are key components of the integrated GenStudio solution now exceed $1 billion in ARR growing over 25% year-over-year.Source transcript
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Remaining performance obligation (RPO)
$19.69BQ1 business and financial highlights included: Digital Media revenue of $4.23 billion; Digital Media ending ARR of $17.63 billion, growing 12.6% year-over-year; Digital Experience revenue of $1.41 billion; cash flows from operations of $2.48 billion; and exiting the quarter, remaining performance obligations were $19.69 billion, growing 12% year-over-year and cRPO growing 11%.Source transcript
$20.44BAnd exiting quarter remaining performance obligations were $20.44 billion, growing 13% year-over-year or 12% in constant currency and CRPO growing 10% as reported and in constant currency.Source transcript
$22.52BFY '25 business and financial highlights included: Digital Media revenue of $17.65 billion, growing 11% year-over-year as reported and in constant currency; Digital Experience segment revenue was $5.86 billion, growing 9% year-over-year as reported and in constant currency, Digital Experience subscription revenue was $5.41 billion, growing 11% year-over-year as reported and in constant currency; Digital Media ending ARR was $19.2 billion, growing 11.5% year-over-year, exceeding our prior target of 11.3%, over 75% of Digital Media net new ARR was driven by continued growth in subscriptions and cross-sell and up-sell, with the remainder from value-based pricing, reflecting the success of our customer acquisition strategy; Total Adobe ending ARR, across Business Professionals and Consumers and Creative and Marketing Professionals, of $25.2 billion, growing 11.5% year-over-year; cash flows from operations of $10.03 billion, and ending cash and short-term investment position of $6.6 billion; RPO of $22.52 billion exiting the year, growing 13% year-over-year, or 12% in constant currency, and cRPO growing 11% as reported or 10% in constant currency; and repurchasing approximately 30.8 million shares of our stock during the year.Source transcript
$22.22BRPO of $22.22 billion exiting the quarter, growing 13% year-over-year or 12% in constant currency and cRPO growing 12% as reported or 11% in constant currency.Source transcript
$22.27BRPO of $22.27 billion, exiting the quarter with RPO and cRPO, both growing 13% year-over-year or 12% in constant currency.Source transcript
$22.16BQ3 financial highlights included: total Adobe ending ARR of $27.5 billion, growing 11.2% year-over-year; total customer group subscription revenue of $6.56 billion, growing 14% year-over-year or 13% in constant currency; RPO of $22.16 billion exiting the quarter growing 8% year-over-year and cRPO growing 9% year-over-year, both as reported and in constant currency; cash flows from operations were a Q3 record at $2.52 billion and ending cash and short-term investments exiting Q3 were $5.64 billion; and repurchasing approximately 9.5 million shares of our stock during the quarter.Source transcript
-0.5%
New Express business customers
<6,000Strong business and student adoption, Express onboarded nearly 6,000 new businesses in Q1, representing approximately 50% quarter-over-quarter growth.Source transcript
14K+Over 14,000 organizations added Express in Q3 alone, a 4x increase in the quarter versus a year ago.Source transcript
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Annual recurring revenue (ARR)
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$25.2BFY '25 business and financial highlights included: Digital Media revenue of $17.65 billion, growing 11% year-over-year as reported and in constant currency; Digital Experience segment revenue was $5.86 billion, growing 9% year-over-year as reported and in constant currency, Digital Experience subscription revenue was $5.41 billion, growing 11% year-over-year as reported and in constant currency; Digital Media ending ARR was $19.2 billion, growing 11.5% year-over-year, exceeding our prior target of 11.3%, over 75% of Digital Media net new ARR was driven by continued growth in subscriptions and cross-sell and up-sell, with the remainder from value-based pricing, reflecting the success of our customer acquisition strategy; Total Adobe ending ARR, across Business Professionals and Consumers and Creative and Marketing Professionals, of $25.2 billion, growing 11.5% year-over-year; cash flows from operations of $10.03 billion, and ending cash and short-term investment position of $6.6 billion; RPO of $22.52 billion exiting the year, growing 13% year-over-year, or 12% in constant currency, and cRPO growing 11% as reported or 10% in constant currency; and repurchasing approximately 30.8 million shares of our stock during the year.Source transcript
$26.06BQ1 financial highlights included total Adobe ending ARR of $26.06 billion, growing 10.9% year-over-year.Source transcript
$27.1BQ2 financial highlights included: total Adobe ending ARR of $27.1 billion, growing 12.5% year-over-year, including approximately $480 million from the acquisition of Semrush.Total Customer Group subscription revenue of $6.39 billion, growing 14% year-over-year or 12% in constant currency, including approximately $40 million from the addition of Semrush.Source transcript
$27.5BQ3 financial highlights included: total Adobe ending ARR of $27.5 billion, growing 11.2% year-over-year; total customer group subscription revenue of $6.56 billion, growing 14% year-over-year or 13% in constant currency; RPO of $22.16 billion exiting the quarter growing 8% year-over-year and cRPO growing 9% year-over-year, both as reported and in constant currency; cash flows from operations were a Q3 record at $2.52 billion and ending cash and short-term investments exiting Q3 were $5.64 billion; and repurchasing approximately 9.5 million shares of our stock during the quarter.Source transcript
+1.5%
Monthly active users (MAU) Acrobat and Express
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750M+Q4 growth drivers for Business Professionals and Consumers included: double digit ending ARR growth, with strength across digital, SMB and enterprise and across all geographies; mobile ending ARR grew greater than 30% year-over-year; monthly active users of Acrobat and Express surpassed 750 million, growing 20% year-over-year; and strong customer reception of Acrobat Studio, with nearly 50% of Acrobat commercial ETLAs renewed in Q4, already upgrading to this offering.Source transcript
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850M+Acrobat and Express MAU surpassed 850 million, growing approximately 20% year-over-year.Source transcript
900M+Q3 growth drivers for Business Professionals and Consumers included: Double-digit ending ARR year-over-year growth across all geographies; Acrobat+ Express MAU surpassed 900 million, growing more than 25% year-over-year; Acrobat AI Assistant MAU doubled quarter-over-quarter; and strong performance in SMB across inside sales and the reseller channel.Source transcript
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Monthly active users (MAU) Creative freemium offerings
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70M+The tremendous innovations we showcased earned over 2,000 articles and garnered 820 million video views; growing our base of creative users across Firefly, Express, Premiere Mobile and other freemium offerings, MAU for these offerings surpassed 70 million in Q4, growing over 35% year over year; accelerating adoption of Firefly Services within enterprises with over 100 new deals signed in Q4; accelerating Generative Credit consumption in Creative Cloud, Firefly and Express by individuals and enterprises, which grew approximately 3x quarter-over-quarter; strength across all routes to market and geographies, with particular strength in SMB, Enterprise and emerging markets; and key enterprise wins include Coca Cola, HUMAIN, IKEA, JPMorganChase, Lowe's, Nintendo and Sony.Source transcript
80M+Notably, creative freemium MAU crossed 80 million, growing 50% year-over-year and includes web and mobile versions of Firefly, Express, Premiere, Photoshop and Lightroom.Source transcript
90M+Creative freemium MAU, which includes web and mobile versions of Firefly, Express, Premiere, Photoshop and Lightroom, crossed 90 million, growing over 70% year-over-year, continued strong generative credit consumption driven by video and audio.Source transcript
100M+Q3 growth drivers for Creative and Marketing Professionals included: Continued strength in Creative Cloud across our teams and enterprise offerings; creative freemium MAU, which includes Firefly Express and web and mobile versions of Premiere, Photoshop and Lightroom, crossed 100 million, growing over 70% year-over-year; Firefly ending ARR across Firefly apps and Firefly credit packs grew 40% quarter-over-quarter; customer growth in Firefly Enterprise with accelerating usage quarter-over-quarter; ending ARR growth of greater than 20% year-over-year for each of Adobe Experience Manager and agentic web apps, Adobe GenStudio and Adobe Experience Platform and apps; doubled the number of paid customers quarter-on-quarter for brand visibility solutions, helping brands optimize visibility across traditional and generative search; and continued strength in retention across the enterprise customer base.Source transcript
70B+Our platform operates at scale with over 35 trillion segment evaluations and more than 70 billion profile activations per day.Source transcript
70B+The scale of our platform has grown to over 35 trillion segment evaluations and more than 70 billion profile activations per day.Source transcript
70B+AEP delivers over 70 billion profile activations and 35 trillion segment evaluations per day, as well as more than 1 trillion experiences per year.Source transcript
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Operating figures the company states on every call, checked against each call's transcript. Click a figure to
read the sentence. A dash means it was not stated that quarter.
Orderbook & backlog
2
Remaining Performance Obligations (RPO)$22.16 billionQ3 FY26 end
up 8% YoY
8% YoY in constant currency
Current Remaining Performance Obligations (cRPO)up 9% YoYQ3 FY26 end
9% YoY in constant currency
Product announcements
8
Product
Type
Timeline
Details
Acrobat (Adobe Productivity Agent)
update
Q3 FY26
Photoshop
update
Q3 FY26
Firefly
update
Q3 FY26
Adobe Creative Agent
expansion
Q3 FY26
Adobe Firefly Graph Enterprise Edition and Firefly Creative Production Enterprise Edition
launch
July 2026
Simulate feature in Adobe Brand Intelligence
launch
July 2026
Unified brand visibility solution
launch
Q3 FY26
CX Enterprise Coworker
launch
June 2026
Deals & partnerships
2
Topaz LabsAcquisition of state-of-the-art AI enhancement models.
Topaz Labs has over 1 million users and Emmy Award-winning AI technology. Expected to be integrated across Adobe's Creative AI portfolio.
Saudi Arabia's Ministry of Communications and Information Technology and HUMAINExpanded partnership to enable digital literacy and AI development.
To enable Saudi Arabia's 27 million citizens and residents with Adobe Firefly and Express, and support the development of a new image generation model tuned to Saudi culture.
Risks & headwinds
3
Net new ARR decline due to freemium strategy and deferred pricingQ3 FY26
down 36-37% YoY
Mitigation:Intentional focus on acquiring new users through freemium funnel and increasing intensity of AI usage for long-term growth.
Single-digit RPO/cRPO growthQ3 FY26
RPO up 8% YoY, cRPO up 9% YoY
Mitigation:Reflects continued execution against strategic initiatives, including the freemium business model for new user acquisition.
FX headwindQ4 FY26
slight FX headwind
Mitigation:Factored into Q4 and full-year guidance.
What to watch in Q4 FY26
5
Freemium to paid conversion
Next quarter (Q4 FY26 earnings call)
CurrentNet new ARR down 36-37% YoY; Creative freemium MAU >100M, up >70% YoY.
TargetImprovement in net new ARR growth, successful conversion of freemium users.
Why it matters
This will indicate the effectiveness of the freemium strategy in monetizing the growing user base and driving future ARR.
Our strategy is to drive both and balance across acquiring these new customers as well as growing ARR. So one of the things we've obviously done is, for example, taking a portion of our traffic to make sure that we are sending them to the right place so we can acquire customers for -- through the freemium funnel. And then we engage them and then the increased the density of their use. And obviously, at the right time, we will calibrate where we convert them in ARR.
Q&A highlights
6
How significant will agentic software be for Adobe's future strategy, and what does the end state look like?
Anil Chakravarthy emphasized Adobe's aim to lead in agentic software, similar to its SaaS leadership. He detailed four key aspects: evolving product architecture for choice of interface (conversational/traditional), model flexibility (matching best model to task), enterprise data integration for accuracy, and value realization for customers.
“I do believe that every SaaS company will be going through the transformation to agentic software just like the software companies went from on-prem to SaaS many years ago and Adobe executed very successfully.”
asked by Matt Swanson · answered by Anil Chakravarthy
2 min read 6 chapters
Detailed narrative
01
Leadership Transition and Agentic AI Vision
Shantanu Narayen will transition to Executive Chair, with Anil Chakravarthy becoming President and CEO on December 1. Chakravarthy outlined a vision for Adobe to lead in "agentic software" across creativity, productivity, and customer experience, emphasizing product architecture, model flexibility, enterprise data integration, and value realization. He believes every SaaS company will undergo this transformation, and Adobe is well-positioned due to its proven track record and deep domain expertise.
02
Acrobat and Document Productivity Innovations
Adobe is transforming Acrobat into an AI-powered document productivity platform, leveraging its PDF expertise and three decades of document experience. New features, powered by the Adobe Productivity Agent, include Knowledge Base and Analyzer for extracting insights from large document collections, and Student Spaces targeting higher education with tools like flashcards and quizzes. Acrobat AI Assistant MAU doubled quarter-over-quarter, and overall Business Professionals and Consumers MAU grew over 25% YoY to over 900 million, expanding reach through integrations with major platforms like ChatGPT and Microsoft Edge.
03
Creative Cloud and Firefly AI Advancements
For creative professionals, Adobe is integrating agentic AI into Creative Cloud apps like Photoshop and Premiere, extending conversational workflows. Firefly, the all-in-one creative AI studio, added native generation of music, speech, and sound effects, bringing commercially safe AI audio to creative workflows. New creative tools like Create Storyboard and Create Brand Kit were released for social creators. Creative freemium MAU surpassed 100 million, growing over 70% YoY, with accelerating AI usage and Firefly ending ARR growing 40% QoQ.
04
Customer Experience Orchestration (CX Enterprise)
Adobe is focused on delivering Adobe CX Enterprise, an agentic system of record for customer experience orchestration, serving the entire customer lifecycle. This includes solutions for customer engagement, content supply chain (Adobe GenStudio), and brand visibility. A unified brand visibility solution was launched, combining Semrush AI intelligence with Adobe's content optimization. CX Enterprise Coworker, an AI agent for marketing workflows, became generally available in June and saw strong early interest with over 1,700 customers.
05
Financial Performance and Capital Allocation
Adobe reported record Q3 revenue of $6.76 billion and cash flows from operations of $2.52 billion. Total ending ARR reached $27.5 billion, up 11.2% YoY. The company repurchased approximately 9.5 million shares in Q3, fully utilizing its March 2024 authorization, with $24.55 billion remaining under the April 2026 authorization. Full-year revenue and EPS targets were raised due to strong year-to-date performance, demonstrating disciplined investment and execution.
06
Freemium Strategy and User Acquisition
The company's strategy emphasizes acquiring new users through a freemium model, which has led to significant MAU growth across Creative and Business Professional segments. Management acknowledged that this focus, along with deferred pricing initiatives, contributed to a decline in net new ARR (down 36-37% YoY). However, they view this approach as critical for long-term growth, user adoption, and tapping into a large base of next-generation creators, with ongoing calibration of conversion points and monetization strategies.
AI-generated summary of the company's earnings call. Not investment advice.