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    APP
    Earnings call· Sep 2025(Q3 FY25)

    AppLovin Corp APP

    Nov 5, 2025 Source

    Executive summary

    AppLovin Q3 FY25 — Strong Performance Driven by Model Enhancements and Self-Service Platform Momentum

    AppLovin delivered a very strong Q3 FY25, driven by continuous model enhancements in its core gaming business and the successful early launch of its self-service platform. The company is focused on optimizing onboarding flows and leveraging AI for creative generation to broaden advertiser access and scale globally, anticipating elevated growth rates for years to come.

    Highlights

    5

    • Revenue was approximately $1.405 billion, up 68% year-over-year.

    • Adjusted EBITDA was $1.158 billion, up 79% year-over-year, with an 82% margin.

    • Free cash flow was $1.049 billion, up 92% year-over-year.

    • Spend from self-service advertisers is growing around 50% week-over-week.

    • Inclusion in the S&P 500, acknowledging company growth and market position.

    Concerns

    3

    • Heightened scrutiny around data, privacy, and ad tech practices

    • Potential for low-quality advertisers on the self-service platform

    • EU GDPR rules restricting web shop advertisers

    Guidance & targets

    3
    CategoryTargetConfidence
    Revenue
    $1.570 billion to $1.6 billion
    high materiality
    High
    Adjusted EBITDA
    $1.290 billion and $1.320 billion
    high materiality
    High
    Adjusted EBITDA margin
    82% to 83%
    high materiality
    High

    Operational metrics

    10
    Revenue
    $1.405 billionup 68% year-over-year
    Q3 FY25

    Revenue was approximately $1.405 billion, up 68% year-over-year due to model updates in the core gaming business

    Adjusted EBITDA
    $1.158 billionup 79%
    Q3 FY25

    adjusted EBITDA was $1.158 billion, up 79% at an 82% margin, up 1% quarter-over-quarter from operating leverage and a modest reduction in operational FX.

    Adjusted EBITDA flow-through
    95%slightly above Q2
    Q3 FY25

    Quarter-over-quarter flow-through to adjusted EBITDA was 95%, slightly above Q2.

    Cash and investments balance
    $1.7 billion
    Q3 FY25

    We ended the quarter with $1.7 billion in cash and cash equivalents.

    Shares repurchased
    1.3 million
    Q3 FY25

    During the quarter, we repurchased and withheld approximately 1.3 million shares for $571 million funded by free cash flow.

    Weighted average diluted common shares outstanding
    341 millionreduced from 346 million in Q4 last year
    Q3 FY25

    Over the last 3 quarters, we have reduced our weighted average diluted common shares outstanding from 346 million in Q4 of last year to 341 million this quarter.

    Share repurchase authorization
    $3.2 billionincremental
    Q3 FY25

    During the quarter, our Board of Directors increased our share repurchase authorization by an incremental $3.2 billion.

    Self-service advertiser spend growth
    50%
    weekly

    we're already seeing spend from these self-service advertisers grow around roughly 50% week-over-week.

    Average ad viewership
    35 secondsvs 7 seconds on social
    current

    The average viewership of our ads is roughly 35 seconds. The average viewership of an ad on social is roughly 7 seconds.

    Core gaming business long-term growth rate
    20% to 30%
    long-term

    We're still believing very confidently in this 20% to 30% long-term growth rate in our core category.

    Industry KPIs

    2
    MetricValueDetails
    Revenue growth$1.405 billionUSD
    Operating FCF margin rule of 4082%%

    Product announcements

    3
    ProductTypeDetails
    Self-service platform and referral formlaunch
    Generative AI-based ad creativesroadmap
    Axon Ads platform paid marketingupdate

    Risks & headwinds

    3
    Heightened scrutiny around data, privacy, and ad tech practicescurrent

    explicitly unquantified

    Mitigation: committed to strict compliance, transparency and execution excellence.

    Potential for low-quality advertisers on the self-service platformcurrent (during early launch)

    explicitly unquantified

    Mitigation: effective filtering out of low-quality ad accounts, team enabled a whole bunch of tools to get a product release that was not immaterial into market in a seamless manner.

    EU GDPR rules restricting web shop advertiserscurrent

    low teens percentage of our business (EU traffic)

    Mitigation: GDPR rules are more restrictive and require a build-out for us. So we'll get to it in due time. It's not a priority against getting to general release of our platform and building out the rest of these tools we've talked about.

    What to watch in Q4 FY25

    5

    Self-service platform conversion funnel optimization

    next quarter / 2026
    Currentoptimized it once, better than what was on the site 4 weeks ago
    Targetmeets our quality standard, seamless experience

    Why it matters

    Ensures the platform can scale effectively without being inundated by user concerns, crucial for broad release.

    But what I care more about is that we have time to optimize the funnel. We need to make sure the conversion funnel is optimized. This is just like launching a B2C property. Your first funnel is not going to be your best funnel.

    Q&A highlights

    6

    Are the new self-service advertisers smaller or more down-market compared to the initial pilot group?

    The new advertisers are a filtered set, comparable in mix to the initial pilot group, predominantly shops, and represent a broad set of shopping categories. They are not materially smaller.

    “They are predominantly shops. They're not going to be as large as they were in the cohort last year, but they're not going to be materially smaller either. So think of them as comparable in mix.”

    asked by James Heaney · answered by Adam Foroughi

    2 min read6 chapters

    Detailed Narrative

    01

    S&P 500 Inclusion and Strategic Vision

    AppLovin achieved inclusion in the S&P 500, marking a significant milestone and acknowledging the company's growth. Management emphasized this recognition and their commitment to continued performance. The strategic focus for Q4 and 2026 includes improving models, tuning onboarding flows, integrating AI agents, testing generative AI-based ad creatives, and actively testing paid marketing to promote the Axon Ads platform.

    02

    Self-Service Platform Launch and Early Momentum

    The major October 1 launch of the self-service platform and referral form was executed smoothly, with effective filtering of low-quality ad accounts. Early results show spend from self-service advertisers growing around 50% week-over-week. While still early, this initial traction gives confidence in the platform's ability to serve a diverse range of advertisers.

    03

    Conversion Rate Enhancement and Demand Density

    Management highlighted that increasing conversion rates is the biggest lever for growth, driven by continuous model enhancements, expanding advertiser density, and generative AI-based creatives. A more diverse set of advertisers allows the recommendation engine to personalize ads better, improving user engagement and conversion. This approach is expected to lead to elevated growth rates for years to come.

    04

    Supply-Side Expansion and Publisher Monetization

    The MAX supply-side platform continues healthy growth. Management expects supply to expand as ads become higher quality with more diverse content, improving user retention. Unlocking monetization for in-app purchasing publishers through better tools is also a key driver for supply growth, as it brings more supply into the ecosystem.

    05

    International Expansion Strategy

    The self-service platform is available globally, excluding EU traffic for web shops due to GDPR, which requires a build-out. The initial focus is on Western, English-speaking markets like Canada, Australia, and New Zealand. Localization for other large markets like Japan and Korea will follow, leveraging LLMs for language optimization, as human behavior is considered universal across markets.

    06

    Investment Priorities and Cost Discipline

    AppLovin operates on a pay-as-you-go model for infrastructure, particularly GPUs, planning purchases a year in advance. Investments run through the P&L and are not capitalized, reflecting a disciplined approach to avoid overinvestment ahead of revenue. The company maintains a culture of cost discipline in all aspects of the business.

    AI-generated summary of the company’s earnings call. Not investment advice.