Detailed narrative
Women's Business Performance
The women's business continued its strong performance, increasing 9.5% year-over-year, representing 50% of total sales. This growth was broad-based, with women's denim growing 11% and alternative pants increasing almost 50%. Average denim price points rose from $85.35 to $92.50, reflecting strong guest response to the depth and versatility of the assortment.
Men's Business Performance
The men's business delivered consistent performance, remaining essentially flat to last year and accounting for 50% of total sales. Men's denim sales declined approximately 3.5%, primarily in higher price point national brands, though private label denim outperformed. Men's tops were a bright spot, growing 3.5%, showcasing the strength and breadth of the assortment.
Kids Business and Private Label
The kids business had an outstanding quarter, increasing 11% year-over-year, building on a 23% increase in the prior year. Growth was broad-based across the category, led by strong performance in denim, shorts, casual bottoms, and tees. 'Mini Me' styling remained a significant driver of demand, resonating well with kids and parents alike. Private label represented 44.5% of sales for the quarter, up from 43.5% in the prior year.
Store Expansion and Capital Expenditures
The company opened 5 new stores and completed 5 remodels (4 relocations) during the quarter, closing 1 store. Year-to-date, 9 new stores have opened, 10 remodels completed, and 2 stores closed. For the remainder of the year, 5 additional new stores and 4 remodels are planned. Capital expenditures for the quarter were $29.8 million, with year-to-date spending of $44.5 million, including $24.4 million for store construction/remodels/tech and $20.1 million for corporate/DC, which included a new corporate aircraft.
Marketing Investment
SG&A expenses increased due to a 45 basis point increase in marketing expenses, reflecting increased investments in initiatives aimed at driving guest acquisition and strengthening long-term brand momentum. These investments were spread across various channels including CTV, Spotify, search, social creators, and email, with management noting a positive response and plans for continued review and build-out, alongside rising costs from providers and investment in marketing data/analytics tooling.