Detailed Narrative
Outback Turnaround Progress
The Outback Steakhouse turnaround plan is showing significant progress, with guest metric scores improving for the fourth consecutive quarter. Key areas like service, atmosphere, value, intent to return, and food quality have seen year-over-year gains. The new steak lineup, launched in November, continues to perform well, and the recent rollout of a new service model (reducing server-to-table ratio to 1:4 during peak hours) is receiving positive guest feedback and maintaining server pay levels.
Strategic Platforms and Investments
The turnaround is anchored on four strategic platforms: delivering a remarkable dining experience, driving brand relevancy, reigniting a culture of ownership, and investing in restaurants. These are supported by non-guest-facing productivity savings and balanced capital allocation. The company is on track to refresh nearly all Outback restaurants by the end of 2028, with 31 refreshes completed through July and 85 planned for FY26, at an average cost of $350,000-$400,000 per location.
Sales Mix Improvement and Turnaround Investment
Improved sales mix trends at Outback, driven by enhanced menu design, guests trading up to premium steak cuts, and momentum from non-alcoholic mocktails, have positively impacted the required turnaround investment. The allocated $25 million for food investments now includes only $4 million for mix, reducing the total turnaround investment to $36 million from an initial $50 million. Productivity savings of $30 million remain on track, resulting in a net investment of $6 million for 2026.
Marketing Strategy Shift
Bloomin' Brands is increasing its marketing spend year-over-year in the second half of FY26, with a total increase of approximately $15 million for the full year, $10 million of which is for Outback. The marketing mix is shifting towards social and digital channels (targeting 60% digital, 40% linear TV) to recruit Gen X, Gen Z, and Millennial customers. Brand communication will be steak-centric, reinforcing steak excellence, affordability (via the Aussie 3-course offer), and brand equity.
Restaurant-Specific Performance
Beyond Outback, Carrabba's achieved its sixth consecutive quarter of positive comp sales, up 170 basis points, driven by in-restaurant experience and wine dinners. Bonefish Grill saw strong performance with comp sales up 810 basis points and traffic up 450 basis points, benefiting from day-of-the-week offers. Fleming's recorded its eighth consecutive quarter of positive comp sales growth, up 160 basis points.
Capital Allocation and Debt Management
The company's capital allocation priorities are to invest in the base business and pay down debt. Capital expenditures for Q2 were $44 million, with full-year expectations between $185 million and $195 million. Total debt net of cash stood at $636 million at the end of Q2, with a net debt to adjusted EBITDA ratio of 2.0x, and a long-term target for lease-adjusted net leverage ratio of 3.0x.