Detailed Narrative
Super App Strategy and Customer Acquisition
DraftKings' Super App strategy, outlined at its Investor Day, is driving massive new customer acquisition, particularly in states without regulated sportsbooks. Customer acquisition grew nearly 75% year-over-year in Q2 FY26, with costs approximately 25% better than anticipated, leading to a pull-forward📎 of acquisition. The company leaned into this demand, investing 10% more in customer acquisition spend.
Predictions Offering Rapid Growth
The newly launched predictions offering has surpassed expectations, engaging over 600,000 customers year-to-date. Annualized total volume traded grew nearly 5x from $2.3 billion in April to $11 billion in July. Early data indicates similar volume per customer and month-over-month retention to Sportsbook customers, with acquisition costs well below those for Sportsbook customers.
Vertical Integration Advantage
DraftKings has achieved vertical integration in its predictions offering, owning the brokerage, exchange (DKeX), and market maker. This allows the company to capture economics across the entire value chain, providing a structural lifetime value advantage over competitors. The in-house exchange, DKeX, launched in June, and the company obtained Futures Commission Merchant approval in July, enabling rapid content expansion and improved customer experience.
Core Business Momentum
The core Sportsbook business is performing strongly, with handle increasing 11% year-over-year in Q2 FY26 and parlay handle mix continuing to rise. Handle share improved for the third consecutive quarter. Post-World Cup, July handle was up 20% year-over-year, indicating sustained momentum. The company expects a strong NFL season, anticipating that increased market chatter and awareness will lift overall engagement.
iGaming Business Stabilization and Growth
After several quarters of underperformance, the iGaming business is showing renewed momentum. Key drivers include the successful launch of Lightning Link, a major land-based game, and Flex Spins, a unique bonus spin product. Customer acquisition in iGaming also exceeded expectations in Q2 FY26, leading to stabilization in market share and expectations for future gains.
Cost Discipline and Profitability
DraftKings continues to operate with cost discipline, with adjusted G&A expense declining 6% year-over-year and adjusted operating expenses (excluding external marketing and predictions) also improving. The company remains focused on efficiency while investing in long-term value opportunities, with the core business on track to generate approximately $1 billion in adjusted EBITDA for FY26.