Detailed narrative
Beauty Reimagined Strategy and PRGP Success
The company's 'Beauty Reimagined' strategy, introduced in February 2025, has driven significant transformation, focusing on agility, consumer-centricity, and sustainable growth. The Profit Recovery and Growth Plan (PRGP) concluded its approval phase by June 30, 2026, delivering more robust benefits faster than anticipated. This led to substantial gross and operating margin expansion, funding increased consumer-facing investments while streamlining fixed costs.
Diversified Growth Across Categories and Geographies
Fiscal 2026 saw a reignition of growth with 3% organic sales, driven by broad-based performance across brands and regions. Skin Care grew 4%, Fragrance 10%, and Makeup stabilized with a 500 basis point trend improvement. Mainland China led with 9% organic sales growth, gaining Prestige Beauty share for six consecutive quarters. North America returned to organic sales growth in Q4 FY26, with retail sales rising mid-single digit and volume share gains across categories.
Innovation and Speed to Market
The company accelerated its speed to market, with 23% of FY26 sales derived from innovation. For FY27, innovation as a percentage of sales is projected to increase by 200 to 250 basis points, led by Skin Care. Key launches include Clinique and The Ordinary with PDRN innovation, Estée Lauder's longevity products, and new prestige lines from Balmain Beauty, KILIAN PARIS, and Estée Lauder in Fragrance.
One ELC Operating Model and Digital Transformation
The 'One ELC' operating model is advancing rapidly, with M·A·C U.S. brand.com launching on Shopify and 80% of expected roles transitioned for enterprise business services by September. A new unified global media model with WPP is leveraging AI for real-time personalization, and expanded collaboration with Meta supports advertising and conversational commerce, reflecting new consumer behaviors.
M&A Strategy and Talent Investment
The company's M&A strategy remains focused on growing its core business through minority and single-brand deals that enhance the portfolio and offer attractive ROIC, such as the recent addition of Forest Essentials. Transformational deals are not being pursued for the foreseeable future. Significant investment has been made in talent, bringing in new expertise in creative marketing, research, innovation, and technology, leading to a stronger, more efficient organization.
Travel Retail Recovery and Inventory Management
Global travel retail returned to positive growth in June and July 2026, led by double-digit growth in Hainan. The channel represented approximately 15% of reported sales in FY26, in line with global Prestige share. Management emphasized shipping to demand, with inventory levels in travel retail being in a 'very good place,' supported by a transformed leadership team and coordinated activities between Mainland China and travel retail operations.