Detailed Narrative
Q2 Performance and Outlook
Forrester's Q2 FY26 performance was aligned with expectations, with consensus beats on revenue, margin, and EPS. Despite headwinds in consulting and events businesses, the company maintained its full-year guidance for revenue, margin, and EPS. Management expressed confidence in attaining its plan for the second half of the year and achieving CV growth by year-end 2026, driven by improved retention metrics and product innovation.
AI Research and Insights
The company produced hundreds of new AI research frameworks, models, and benchmarks in Q2. Notable reports included 'The AI CIO,' which envisions new roles for CIOs in architecting enterprise decision-making, governing autonomous systems, and managing AI costs. Another report revealed that 90% of top U.S. marketing agencies are using generative AI, primarily for productivity and cost efficiency, with Google, Adobe, and Anthropic as leading vendors.
Flagship Events and Total Experience Score
The B2B Summit North America, Forrester's largest yearly event, saw a 9% year-over-year increase in attendees, reaching 1,400, and influenced approximately $3.5 million in contract value bookings. Customer Experience forums in New York City, San Francisco, and Amsterdam were sold out. At these forums, Forrester unveiled an updated Total Experience (TX) score, which now includes employee experience alongside customer and brand experience to forecast growth potential.
Forrester AI Adoption and Integration
Forrester AI usage surged in Q2, with total users up 33% quarter-over-quarter and 69% year-over-year, and AI prompts increasing 58% quarter-over-quarter and 105% year-over-year. Forrester AI has now eclipsed indexed search as the dominant method for Forrester Decisions clients to interact with the research database. The company also announced the Forrester AI Agent for Microsoft Copilot, enabling direct access to research within Microsoft workflows, following its integration into Microsoft Teams.
Strategic Business Exits and Focus
The company is strategically exiting the strategy consulting business by year-end, which contributed to the 15% decline in consulting revenue. This decision allows the salesforce to focus on expanding higher-margin CV offerings. The events business also saw a 17% revenue decrease due to a shift in strategy towards shorter, more intimate formats, which are receiving positive feedback for deeper in-person connection.