Detailed narrative
Q3 results and DTC shortfall
Organic net revenues rose 5% (reported +4%), taking year-to-date organic growth to 7%. Global Wholesale (+6%) and International (+8%) carried the quarter while DTC grew only 2% with flat comps. Management attributed the miss to softer traffic in the U.S. and Europe. Both regions had returned to positive trends by September and quarter-to-date in Q4.
U.S. DTC diagnosis and corrective actions
The U.S. back-to-school campaign centred on 'loose' while the market shifted to low-rise, so traffic was soft in July and August. The team reshot the campaign, remerchandised stores, deployed content creators, boosted low-rise inventory and leaned into men's icons (501 loose) with a Shaboozey partnership.
Management reported U.S. DTC back to positive and global DTC tracking mid-single digits quarter-to-date. Levi's says it remains #1 in U.S. men's, women's and youth, and is gaining share in the $100+ segment.
Tariff refund and redeployment
Levi's recorded about $80M of tariff refunds in Q3, which it says is substantially all the refunds it expects. About three-quarters (~$60M) is being redeployed: ~$25M in Q3 and ~$35M in Q4, split ~60/40 between SG&A and COGS. The spend goes roughly one-third each to marketing, distribution/logistics and promotions; Q3 skewed to promotions and inventory clearance, Q4 to advertising and distribution.
Management did not cut list prices, but chose to promote at key holiday moments.
Margins and distribution network
Gross margin expanded 450 bps to 66.2%, of which 370 bps came from net tariff benefit; non-tariff expansion of 80 bps came from lower product costs, partly offset by FX. Adjusted SG&A was 50.8% of revenue; ex-redeployment it rose 50 bps on higher distribution costs and DTC deleverage.
The U.S. distribution transition has run longer than planned, complicated by a fire-related incident; the Hebron DC closed at end of Q3, with benefits now expected in 2027. Europe's completed DC transformation is already yielding leverage.
Product, brands and categories
Levi's brand grew 4%, with men's and women's both up mid-single digits. Categories beyond bottoms drove ~half of growth; tops +7% and women's tops +10%. Blue Tab grew strong double digits (price points $200-$500, under 1% share of super-premium denim), Signature +13% and Beyond Yoga +9%. The Glow Zone performance collection launched in July.
International and segment trends
Asia grew 10% with Asia DTC posting a seventh straight quarter of double-digit growth; China was +13%. The Rose partnership generated over 3 billion impressions and ~$45M earned media value. Europe grew 5% on double-digit wholesale, while LATAM grew 10%. Asia's year-to-date EBIT margin is 16.7%, up 240 bps.
Outlook, algorithm and leadership transition
FY26 guidance now has organic growth near 6%, adjusted EBIT margin near 12.1% and adjusted EPS of $1.54-$1.56. Management says redeployment spending, elevated advertising and dual-DC costs will not repeat in 2027, supporting the algorithm of mid-single-digit growth and a path to 15% EBIT margin, while marketing intensity is expected to rise over time⏳ from roughly 7% of sales.
John Vandemore (ex-Skechers CFO) succeeds Harmit Singh, who made his final (56th) call.
