Detailed narrative
AI-Driven Operating Model Transformation
Noah is transitioning from a traditional RM-centric model to an AI-driven platform, aiming to decouple asset growth from RM headcount. The AI Wealth Management Department, particularly in Singapore, has shown early success, achieving monthly profitability and significant AUM growth with a lean team. This model leverages AI for standardized client engagement, licensed professionals for critical judgment, and ecosystem partners for expanded reach, fundamentally changing wealth management unit economics.
Financial Performance and Efficiency
The company reported strong operating profit growth of 34% YoY and a record operating margin of 34.8% in Q2 FY26, despite a slight revenue decline. This was driven by disciplined cost management, including a 17% reduction in total headcount and a 12.7% reduction in personnel costs in H1 FY26. These improvements reflect a leaner, more digitalized operating structure, enabling a higher portion of revenue to flow to operating income.
Carry Income and Investment Capabilities
Net performance-based income (carry) reached RMB 238 million in H1 FY26, up 364% YoY, demonstrating the strength of Noah's institutionalized investment capabilities across a diversified portfolio of private equity funds. Management emphasized that carry is a recurring outcome of their long-term investment strategy, built on a three-layer model of LP investments, fund of funds, and co-investments, though it will naturally fluctuate with market cycles.
Strategic Shift in Mainland China and International Business
The Mainland China business is refocusing on standardized assets and client profitability, proactively reducing traditional high-commission insurance products and emphasizing asset quality. The international business is undergoing a similar transition, phasing📎 out legacy referral channels and insurance, while U.S. dollar-denominated AUM and client base continue to grow, indicating a successful revenue mix transition.
Camsing Matter Resolution Progress
Significant progress was made in resolving the legacy Camsing matter, with over 80% of affected clients accepting a new settlement plan. This led to a partial reversal of contingent litigation expenses and a reduction in contingent liabilities from RMB 505 million to RMB 455 million at June 30, meaningfully reducing the uncertainty associated with this legacy issue.
Global Expansion and Infrastructure
Noah plans to replicate the successful Singapore AI Wealth Management Department model in Hong Kong, Japan, Canada, Australia, the U.K., and Europe. This expansion is supported by strengthening international operating infrastructure, including a partnership with Column Bank for enhanced account opening and multi-currency settlement, enabling scalable global coverage with a lower fixed cost base.