Detailed Narrative
U.S. Market Dynamics
Chicken demand remained firm in the U.S. across both retail and foodservice channels, with volumes increasing. Boneless skinless breast volumes saw year-over-year growth due to steady pricing and a record-high spread against ground beef. Boneless skinless dark meat continued its strong growth trend, while prepared chicken categories, particularly Just Bare, demonstrated significant traction and consumer acceptance.
International Market Performance
In Europe, poultry and ready meals drove sales growth, resonating with value-conscious consumers. However, margins were compressed due to increased competition from imported pork into the U.K. and higher costs linked to the Middle East conflict. Mexico experienced a counter-seasonal positive growing environment, leading to expanded production. Despite increased supply, strong chicken demand absorbed the additional volume, with branded fresh products growing over 30%.
Supply and Feed Outlook
U.S. ready-to-cook production increased 4.5% in Q2 FY26, driven by higher headcount and improved livability. The USDA anticipates this growth to moderate to around 2.5% in the second half of the year, closing FY26 at 3.3%. Feed markets, including corn and soy, experienced volatility influenced by geopolitical events and U.S. planting weather, with potential for risk premiums to emerge.
Strategic Investments and Portfolio Diversification
Pilgrim's Pride completed the conversion of its Russellville plant to a case-ready operation and installed dark meat deboning and portioning equipment in several big bird plants, enhancing profitability and sales mix. Further investments are underway in Ellijay, Georgia, to expand small bird deboning capacity, aligning the portfolio with fast-growing boneless chicken categories. The new prepared foods plant in Walker County, Georgia, remains on track for commissioning in H2 2027.
Brand Momentum and Innovation
The Just Bare brand achieved significant success, with retail sales increasing over 30% year-over-year and capturing nearly 15% market share in the frozen fully cooked category. The brand received recognition for its taste and quality, and the company is expanding its presence through new flavor offerings and media partnerships, including a feature on 'The Bear,' generating over 950 million earned media impressions.
Sustainability and Team Member Focus
The company continues to prioritize environmental, social, and governance (ESG) initiatives, with a strong focus on team member development and retention. These efforts have led to recognition for workplace satisfaction across multiple publications, including Newsweek in the U.S., The Grocer in Europe, and the Institute for Promotional Quality in Mexico.