Detailed narrative
Strategic Transformation to AI Infrastructure
RUM Group completed the acquisition of Northern Data on June 17, securing approximately 85.2% of its shares and renaming the parent company. This strategic move created two distinct business units: Rumble, the video platform, and Quake AI, a new cloud and AI infrastructure business. Quake AI now combines Rumble Cloud with Northern Data's GPU estate, comprising roughly 22,000 NVIDIA H100 and H200 GPUs, positioning RUM Group as an end-to-end AI infrastructure company.
Quake AI Operational Momentum
Quake AI's existing GPU estate is operating at over 85% utilization, a significant improvement attributed to a focus on customer support and infrastructure as a service execution. This operational efficiency enabled RUM Group to secure a multiyear agreement with Together AI for NVIDIA HGX B300 GPU capacity, validating its credibility as an independent large-scale AI infrastructure provider outside traditional hyperscalers and securing NVIDIA supply allocation.
Future Power Capacity and Monetization
The company is focused on monetizing 250 megawatts of power capacity targeted for 2027, which includes a marquee 180-megawatt site near Atlanta, Georgia, and smaller sites in Pittsburgh, Sweden (50 MW), and Norway (20 MW). Management believes this unmonetized capacity represents a $3 billion-plus annual run rate opportunity. The grid connections and substation infrastructure are already in place for significant deployment next year.
Rumble Video's Evolving Role
While the Rumble Video business continues to grow its user base, with 57 million global monthly active users and $0.48 ARPU, its strategic importance is evolving. The company anticipates that Rumble's extensive spatial and temporal video data will become increasingly valuable for robotic learning and agentic AI in the coming years. Quake AI clientele have already expressed interest in this data, presenting a new potential revenue stream for the creator community and differentiating RUM Group from other cloud providers.
Shift to Segment Reporting
Beginning with the third quarter report, RUM Group will transition to segment reporting, separating Rumble Video and Quake AI with their own revenue and profitability metrics. This change aims to provide greater transparency into capital allocation and the performance of each business unit, offering investors a more useful way to understand the company's diversified operations.