Detailed narrative
Strategic Prioritization of Max and Software Factory
ServiceTitan is broadening its investments in the Agentic operating system, Max, and the software factory, leveraging AI to enhance organizational velocity. This strategic focus is expected to unlock the full potential of the business and drive long-term value, even with near-term trade-offs in revenue recognition timing and professional services revenue. The company believes concentrating incremental resources on these two profound opportunities will win the next era of software and meaningfully expand its long-term market opportunity.
Max Customer Outcomes and Adoption
Max customers are experiencing significant improvements, with one example, Delponte, seeing revenue growth of over 35% in Q1 2026 and over 45% in Q2 2026. Max has improved their technician-to-admin ratio from 2:1 in 2025 to 3:1 in 2026, materially improving profitability. Max now includes over 30 agentic capabilities, driving enhanced lead generation, higher booking rates, and increased average ticket sizes, leading to strong demand and higher customer lifetime value.
Virtual Agent Expansion and Performance
The company initiated full go-to-market efforts for virtual agents in May, resulting in revenue and call volume more than doubling sequentially in Q2. New voice and SMS features, including speed-to-lead and technician notifications, are natively integrated into the AI-powered demand generation platform. Virtual agents are proving effective for handling call overflows and after-hours inquiries, with customers increasingly opting to let VAs handle more volume due to their performance and ability to book appointments effectively.
GTV Moderation and Outlook
Gross Transaction Volume (GTV) grew 17% year-over-year in Q2, which was approximately 200 basis points below recent quarters. This moderation was primarily attributed to lower job growth and lead volumes from existing customers, particularly affecting HVAC-focused businesses during May and June, though lead volumes stabilized in July. ServiceTitan has adjusted its second-half forecast to reflect this more moderate GTV growth, also accounting for one fewer business day in Q3.
Max's P&L Impact and Future Packages
Max is currently available primarily for residential in-home customers. Full Max deployment is expected to roughly double subscription revenue relative to prior spend, achieving an average platform earn rate just over 2%. The company plans to launch new Max packages over time⏳, which are anticipated to provide meaningful subscription revenue uplift. However, the current mix shift towards Max is expected to create a near-term headwind📎 of $2M-$3M in subscription revenue and an additional $2M in professional services revenue for the remainder of FY27 due to revenue recognition timing and waived onboarding fees.
Sales Leadership Transition
Ross Biestman is transitioning from his operating role as CRO after nine years, during which he scaled ServiceTitan from less than $30 million to over $1 billion in annual normalized run rate revenue. Rikus Pretorius, who has served as SVP of Worldwide Sales and Ross's right hand for over seven years, will assume the CRO role beginning in Q4, ensuring a smooth leadership transition.