BILI Bilibili (BILI) Q1 FY26 earnings call
Bilibili delivered a strong first quarter, demonstrating robust growth across its community, commercialization efforts, and profitability. The company highlighted the increasing leverage of AI in enhancing content creation, user engagement, and advertising efficiency, which is translating into tangible financial benefits and margin expansion. Management remains focused on strengthening its ecosystem flywheel and investing in long-term growth areas, with a commitment to shareholder returns through potential share repurchase renewals.
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BILI operating KPIs by quarter
| KPI | Dec 2025 Q4 FY25 | This call Mar 2026 Q1 FY26 | Jun 2026 Q2 FY26 | Change vs prior quarter |
|---|---|---|---|---|
| Daily active users (DAU) | 113MDAU growth accelerated every single quarter year-over-year, up 4% in Q1, 7% in Q2, 9% in Q3 and 10% in Q4, hitting 113 million users.Source: earnings call transcript | 115MIn Q1, DAUs grew 8% year-over-year to 115 million and MAUs increased to 376 million.Source: earnings call transcript | 117MIn Q2, DAUs increased by 7% year-over-year to 117 million, while MAUs grew to 371 million.Source: earnings call transcript | +1.7% |
| Monthly active users (MAU) | 366MQ4 MAUs also grew by 8% year-over-year to 366 million.Source: earnings call transcript | 376MIn Q1, DAUs grew 8% year-over-year to 115 million and MAUs increased to 376 million.Source: earnings call transcript | 371MIn Q2, DAUs increased by 7% year-over-year to 117 million, while MAUs grew to 371 million.Source: earnings call transcript | -1.3% |
| Average daily time spent per user | 107In Q4, average daily time spend continued to rise, up 8% to 107 minutes.Source: earnings call transcript | — | 113Average daily time spend rose to 113 minutes from 105 minutes a year ago, which drove total time spent of over 14%.Source: earnings call transcript | — |
| Monthly paying users | 36MThis is reflected in our MPUs, which surged 21% year-over-year to a record 36 million.Source: earnings call transcript | 34.4MMeanwhile, MPUs increased by 7% year-over-year to 34.4 million as more users directly pay for content and services they truly care about on our platform.Source: earnings call transcript | 33.4MMeanwhile, MPUs increased 7% year-over-year to 33.4 million, reflecting users increasing willingness to pay for the content and community experiences they truly value.Source: earnings call transcript | -2.9% |
| Official members | 284M+By the end of 2025, we had over 284 million official members and their 12-month retention rate remained stable at around 80%.Source: earnings call transcript | 291MIn the first quarter, total user time spent rose 19% year-over-year and 291 million official members maintained an 80% 12-month retention rate.Source: earnings call transcript | 299MBy the end of Q2, our official members reached 299 million with 12-month retention remaining solid at around 80%.Source: earnings call transcript | +2.7% |
| Official member 12-month retention rate | ~80%By the end of 2025, we had over 284 million official members and their 12-month retention rate remained stable at around 80%.Source: earnings call transcript | 80%In the first quarter, total user time spent rose 19% year-over-year and 291 million official members maintained an 80% 12-month retention rate.Source: earnings call transcript | ~80%By the end of Q2, our official members reached 299 million with 12-month retention remaining solid at around 80%.Source: earnings call transcript | — |
| Paid subscribers | 25.3MPremium memberships reached 25.3 million by year-end, up 12% year-over-year supported by a strong performance from our Chinese anime slate led by our hit production, Mortal's Journey to Immortality, [Foreign Language], annual subscriptions and auto renewals remained around 80%, highlighting the loyalty and long-term commitment of our core community.Source: earnings call transcript | 24.8MPremium members reached 24.8 million by the end of the first quarter, up 5% year-over-year.Source: earnings call transcript | 25.7MAt the end of Q2, premium members reached 25.7 million up 9% year-over-year with around 80% on annual or auto renewal plans.Source: earnings call transcript | +3.6% |
Operating figures the company stated on at least two of the calls shown, checked against each call's transcript. Click a figure to read the sentence. A dash means it was not stated that quarter.
Inve summary of the company's earnings call; see how call summaries are prepared. Not investment advice.