Cricut (CRCT) Q2 FY26 earnings call

Cricut's second quarter saw strong performance in its platform business, with subscriber growth and stabilizing user engagement metrics, reinforcing confidence in its long-term strategy. However, overall revenue declined due to significant headwinds in the product segment, primarily from tough prior-year comparisons and ongoing challenges in accessories and materials. The company is accelerating investments in R&D, marketing, and new product launches to drive future growth and improve affordability.