Jun 2026 (Q2 FY26) — Aug 4, 2026
Cricut Q2 FY26 — Platform Growth and Engagement Stabilization Amidst Product Headwinds
Read the full callCricut earnings: last reported Tue, 4 Aug 2026, for the quarter ended Jun 2026.
Reported
Each figure keeps its basis and period; nothing is filled in.
| Metric | Value | Change | Basis | Period | Note |
|---|---|---|---|---|---|
| Revenue | 156 | −9.2% YoY | Quarterly, as filed | Quarter to Jun 2026 | Revenue from operations as filed. |
| Operating margin | 30.3 | +12.9 pts YoY | Operating profit / revenue | Quarter to Jun 2026 | For the quarter; a change is in percentage points. |
| Net profit | 39.1 | +59.5% YoY | Quarterly, as filed | Quarter to Jun 2026 | Profit after tax as filed. |
Price
1Y: $5.22 on 17 Oct 2025 → $6.54. High $6.7 (15 Oct 2026), low $3.74 (31 Mar 2026).
Overview
Call summaries
Cricut Q2 FY26 — Platform Growth and Engagement Stabilization Amidst Product Headwinds
Read the full callEvery analysed call
Financials
Net profit, year on year: +59% (quarter to jun 2026 against jun 2025).
| Line item | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|
| Sales | 168 | 209 | 163 | 172 | 170 | 204 | 159 | 156 |
| Operating profit | 11 | 14 | 29 | 30 | 23 | 14 | 23 | 47 |
| Operating margin | 6.3% | 6.6% | 18.0% | 17.5% | 13.3% | 6.8% | 14.3% | 30.3% |
| Other income | 4 | — | 3 | 4 | 3 | — | 2 | 3 |
| Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit before tax | 14 | 17 | 33 | 34 | 26 | 16 | 25 | 50 |
| Tax rate | 18.9% | 28.3% | 26.7% | 27.6% | 20.0% | 50.7% | 19.0% | 22.4% |
| Net profit | 11 | 12 | 24 | 24 | 21 | 8 | 20 | 39 |
| EPS ($ per share) | 0.05 | — | 0.11 | 0.12 | 0.10 | — | 0.10 | 0.19 |
| Line item | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|
| Equity capital | — | 0 | 0 | 0 | 0 | 0 | 0 |
| Reserves | — | -184 | -44 | 0 | 29 | 0 | 4 |
| Total liabilities | — | 352 | 332 | 277 | 215 | 226 | 237 |
| Fixed assets | — | 33 | 53 | 63 | 48 | 38 | 40 |
| Investments | — | — | 0 | 74 | 103 | 105 | 19 |
| Total assets | — | 581 | 1,006 | 950 | 750 | 693 | 581 |
| Line item | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|
| Cash from operations | 4 | 248 | -105 | 118 | 288 | 265 | 200 |
| Cash from investing | -14 | -22 | -36 | -108 | -49 | -18 | 61 |
| Cash from financing | 11 | -111 | 260 | -26 | -322 | -156 | -237 |
| Net cash flow | 1 | 116 | 119 | -17 | -83 | 90 | 24 |
83 filings between Nov 13, 2025 and Oct 5, 2026.
Purchases
$43.4K
2 purchases by 1 insider
Sales
$8.78M
43 sales by 2 insiders
93% filed under a 10b5-1 plan — scheduled in advance, not decided on the day
Also filed: 3 conversions, 1 gift, 1 other.
| Insider | Bought | Sold | Last filing |
|---|---|---|---|
| Ashish Arora | — | $8.62M | Oct 5, 2026 |
| Harmer Ryan | — | $158.2K | Aug 25, 2026 |
| Makler Jason | $43.4K | — | May 13, 2026 |
| Date | Insider | What | Shares | Value |
|---|---|---|---|---|
| Oct 5, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $386.1K |
| Oct 2, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $391.1K |
| Oct 1, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $389.9K |
| Sep 30, 2026 | Shill Kimball C Chief Financial Officer | Award | 3,342 | $10.6K |
| Sep 17, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $340.5K |
| Sep 16, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $333.3K |
| Sep 15, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $337.4K |
| Sep 4, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $336.3K |
| Sep 3, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $350.9K |
| Sep 2, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $347.6K |
| Aug 25, 2026 | Harmer Ryan Principal Accounting Officer | Sale | 10,000 | $57.0K |
| Aug 19, 2026 | Ashish Arora Chief Executive Officer | Conversion 10b5-1 plan | 1,750,000 | — |
| Aug 19, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $329.0K |
| Aug 18, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $331.6K |
| Aug 17, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $335.8K |
| Aug 13, 2026 | Harmer Ryan Principal Accounting Officer | Sale | 5,000 | $30.0K |
| Aug 5, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 1,905 | $11.9K |
| Aug 5, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 58,095 | $347.2K |
| Aug 4, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $293.2K |
| Aug 3, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $286.4K |
| Jul 21, 2026 | Shill Kimball C Chief Financial Officer | Award | 16,897 | $0 |
| Jul 21, 2026 | Ashish Arora Chief Executive Officer | Award | 65,212 | $0 |
| Jul 21, 2026 | Harmer Ryan Principal Accounting Officer | Award | 3,849 | $0 |
| Jul 21, 2026 | REIFF MELISSA Director | Award | 677 | $0 |
| Jul 21, 2026 | Tuttle Matt General Counsel & Secretary | Award | 4,884 | $0 |
| Jul 21, 2026 | Zak Heidi Director | Award | 2,072 | $0 |
| Jul 21, 2026 | Williamson Billie Ida Director | Award | 677 | $0 |
| Jul 17, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 2,282 | $10.8K |
| Jul 15, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 1,051 | $5.0K |
| Jun 3, 2026 | Zak Heidi Director | Award | 30,414 | $0 |
| Jun 3, 2026 | REIFF MELISSA Director | Award | 30,414 | $0 |
| Jun 3, 2026 | Williamson Billie Ida Director | Award | 30,414 | $0 |
| Jun 1, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 16,366 | $70.3K |
| May 28, 2026 | Harmer Ryan Principal Accounting Officer | Sale | 17,267 | $71.2K |
| May 22, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $238.7K |
| May 21, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $237.2K |
| May 20, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $237.0K |
| May 15, 2026 | Tuttle Matt General Counsel & Secretary | Tax withheld | 5,577 | $22.5K |
| May 15, 2026 | Shill Kimball C Chief Financial Officer | Tax withheld | 57,774 | $232.8K |
| May 15, 2026 | Ashish Arora Chief Executive Officer | Tax withheld | 203,403 | $819.7K |
| May 15, 2026 | Harmer Ryan Principal Accounting Officer | Tax withheld | 7,346 | $29.6K |
| May 13, 2026 | Makler Jason Director | Purchase | 310 | $1.3K |
| May 12, 2026 | Makler Jason Director | Purchase | 9,691 | $42.1K |
| Apr 14, 2026 | Tuttle Matt General Counsel & Secretary | Award | 100,000 | $0 |
| Apr 14, 2026 | Shill Kimball C Chief Financial Officer | Award | 325,000 | $0 |
| Apr 14, 2026 | Ashish Arora Chief Executive Officer | Award | 1,000,000 | $0 |
| Apr 14, 2026 | Harmer Ryan Principal Accounting Officer | Award | 60,000 | $0 |
| Mar 3, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 13,458 | $57.3K |
| Mar 2, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $256.6K |
| Feb 23, 2026 | Ashish Arora Chief Executive Officer | Sale 10b5-1 plan | 60,000 | $265.1K |
Source: SEC Form 4 filings. Form 4 reports transactions, not the cap table — absence of filings says nothing about how much an insider owns, and a quiet window is not a signal.
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