MO Altria (MO) Q4 FY24 earnings call
Altria delivered solid financial results in Q4 FY24, driven by core tobacco profitability and significant shareholder returns. However, the rapid growth of the illicit e-vapor market and an adverse ITC decision for NJOY ACE are challenging the company's smoke-free transition goals, prompting a reassessment of NJOY targets and highlighting regulatory enforcement issues. Management emphasizes the need for effective FDA authorization and enforcement to foster a legitimate harm reduction market.
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MO operating KPIs by quarter
| KPI | This call Dec 2024 Q4 FY24 | Mar 2025 Q1 FY25 | Jun 2025 Q2 FY25 | Dec 2025 Q4 FY25 | Mar 2026 Q1 FY26 | Jun 2026 Q2 FY26 | Change vs prior quarter |
|---|---|---|---|---|---|---|---|
| Shipment volume on! | <44Mreported shipment volume grew by more than 44% year-over-year to nearly 44 million cans in the fourth quarter.Source: earnings call transcript | 39M+reported shipment volume to over 39 million cans, representing 18% growth.Source: earnings call transcript | 52.1Mreported shipment volume increasing by 26.5% to 52.1 million cans versus the year ago period.Source: earnings call transcript | 44M+reported shipment volume to more than 44 million cans.Source: earnings call transcript | 46M+portfolio grew nearly 18% and to over 46 million cans in the first quarter, reflecting continued demand for on!Source: earnings call transcript | 49.9MIn the second quarter, on reported shipment volume was 49.9 million cans, down 4.2% versus the prior year due to trade inventory movements.Source: earnings call transcript | — |
| Share of oral tobacco category on! | 8.9%performed well at retail, growing its share of the oral tobacco category by 2 share points year-over-year to 8.9% in the fourth quarter.Source: earnings call transcript | 8.8%continued its momentum at retail, expanding its share of the oral tobacco category to 8.8%, an increase of 1.8 share points versus the prior year and 0.10 share points sequentially.Source: earnings call transcript | 8.7%on!'s retail share of the total oral tobacco category was 8.7%, an increase of 0.7 share points versus the prior year.Source: earnings call transcript | 7.7%on!'s retail share of the total oral tobacco category was 7.7% for the fourth quarter and 8.2% for the full year.Source: earnings call transcript | — | 8.6%In the second quarter, on retail share reached 8.6%, up 0.8 share points sequentially and 0.3 share points year-over-year, driven by the introduction of on PLUS.Source: earnings call transcript | — |
| Share of premium segment Marlboro | 59.4%Within the highly profitable premium segment, Marlboro expanded its share of premium to 59.4% for the fourth quarter, an increase of 0.1 share point year-over-year and sequentially.Source: earnings call transcript | 59.3%In the first quarter, Marlboro expanded its share of the premium segment by 0.1 share point to 59.3% while other competitive brands ceded share.Source: earnings call transcript | — | 59.2%In the premium segment, competitive dynamics during the fourth quarter contributed to Marlboro's share premium decreasing 0.1 share points to 59.2%.Source: earnings call transcript | 59.5%In the first quarter, Marlboro expanded its share of the premium segment to 59.5%, up 0.1 share point versus the prior year and 0.2 share points sequentially.Source: earnings call transcript | 59.6%In the second quarter, Marlboro's share premium was 59.6%, unchanged versus the prior year and up one-tenth sequentially.Source: earnings call transcript | +0.1 pt |
| Stores on! PLUS | — | — | — | — | ~100KAnd at the end of the first quarter, it was available in approximately 100,000 stores, representing 85% of nicotine pouch category volume.Source: earnings call transcript | 120KIn smoke-free, Helix expanded on PLUS to 120,000 stores nationwide.Source: earnings call transcript | — |
Operating figures the company stated on at least two of the calls shown, checked against each call's transcript. Click a figure to read the sentence. A dash means it was not stated that quarter.
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