PLNT Planet Fitness (PLNT) Q1 FY26 earnings call
Planet Fitness is recalibrating its strategy after Q1 FY26 net member growth fell short of expectations, primarily due to marketing messaging that over-indexed to fitness-minded consumers and a decision to pause the Black Card price increase. The company is refocusing on its core beginner audience and affordability, withdrawing its prior 3-year outlook while maintaining confidence in long-term investments.
You’re reading a preview. Opening the full call uses 1 concall credit.
Sign in to use your monthly call allowance.
PLNT operating KPIs by quarter
| KPI | Dec 2025 Q4 FY25 | This call Mar 2026 Q1 FY26 | Jun 2026 Q2 FY26 | Change vs prior quarter |
|---|---|---|---|---|
| Paid subscription members | ~20.8MWe ended the year with approximately 20.8 million members and a global footprint of nearly 2,900 clubs, reinforcing the quality of our member experience and our compelling value proposition.Source: earnings call transcript | — | 21.5MWe finished the quarter with 21.5 million members, up 3.6% to last year.Source: earnings call transcript | — |
| New stores opened | 104Thanks to an incredible push by our total system, particularly in the last several weeks of the year, we opened 104 clubs during the fourth quarter, an all-time quarterly high for a total of 181 openings in 2025.Source: earnings call transcript | 15During the first quarter, we grew net new members by more than 700,000, achieved system-wide same club sales growth of 3.5%, increased adjusted EBITDA 19.5% over Q1 2025 and opened 15 new clubs.Source: earnings call transcript | 23System-wide same club sales increased by 1.7%, and and adjusted EBITDA increased 3.5% over Q2 2025, and we opened 23 new clubs.Source: earnings call transcript | +53.3% |
| New club placements | 96We completed 96 new club placements this quarter compared to 77 last year.Source: earnings call transcript | 14We completed 14 new club placements this quarter compared to 10 last year.Source: earnings call transcript | 21We completed 21 new club placements this quarter compared to 19 last year.Source: earnings call transcript | +50% |
| Black Card penetration rate | 66.5%Black Card penetration was 66.5% at the end of the quarter, an all-time high and an increase of 260 basis points from the prior year.Source: earnings call transcript | 67%Black Card penetration was 67% at the end of the quarter, an increase of 240 basis points from the prior year.Source: earnings call transcript | ~68%Black Card penetration was approximately 68% at the end of the quarter, an increase of 210 basis points from the prior year.Source: earnings call transcript | — |
| Average royalty rate | 6.7%For the fourth quarter, the average royalty rate was 6.7%, flat to the prior year.Source: earnings call transcript | 6.7%For the first quarter, the average royalty rate was 6.7%, an increase of 10 basis points from prior year.Source: earnings call transcript | 6.7%For the second quarter, the average royalty rate was 6.7%, which is flat compared to prior year.Source: earnings call transcript | 0 pt |
Operating figures the company stated on at least two of the calls shown, checked against each call's transcript. Click a figure to read the sentence. A dash means it was not stated that quarter.
Inve summary of the company's earnings call; see how call summaries are prepared. Not investment advice.