Wix.com (WIX) Q2 FY26 earnings call

Wix delivered solid Q2 FY26 results, driven by strong BASE44 performance and accelerating self-creators revenue. The company's strategic focus on proprietary AI models, particularly Base1 for BASE44, has significantly improved gross margins, enabling aggressive reinvestment into sales and marketing to capture market share in the dynamic AI-powered app creation space. Management remains confident in its long-term growth trajectory and free cash flow generation through continued AI innovation and disciplined execution.