Detailed narrative
AI-Driven Productivity and Monetization
Braze's AI solutions, including Agent Console, Decisioning Studio, and Operator, are driving significant productivity gains for marketers. Paid adoption of AI tools reached approximately one-third of large customers in Q2, up 900 basis points from Q1, indicating accelerating monetization. The company emphasizes its "Agentic harness" approach, integrating data, decisioning, and AI to deliver reliable business outcomes.
Strategic AWS Partnership
A new 3-year strategic collaboration agreement with AWS establishes a dedicated co-sell motion and joint go-to-market commitment. This partnership is expected to extend Braze's reach, simplify procurement through AWS Marketplace, and deepen collaboration on data and AI, including model integrations for Agent Console on Amazon Bedrock. This formalization builds on existing foundations and aligns with Braze's verticalization efforts.
Customer Adoption and Competitive Wins
Braze continues to see strong customer adoption, with total customer count up 15% YoY to 2,789 and large customers (>$500K annually) up 28% YoY to 361. The company reported strong bookings driven by competitive takeaways from legacy marketing clouds and a vendor consolidation trend, attracting brands across diverse industries and geographies, including a global QSR, an APAC bank, a European retailer, and an American Challenger Bank.
Evolution of Services Revenue
Services revenue is growing due to reclassification from bundled platform fees and increased demand for expertise as AI scales volume and risk. Approximately 90% of professional services revenue is recurring, recognized ratably, with over 80% of new customers leveraging Braze-certified agency partners for long-term engagements. This shift reflects both pricing changes and growing customer investment in expertise to protect ROI.
Operator's Impact on Efficiency
The Operator AI tool is rapidly driving record declines in customer support tickets, allowing premium support to focus on high-complexity challenges. It also helps customers build complex campaigns more quickly, with almost 80% of accounts engaging with Operator more than 10 times in the last 90 days, and over half using it more than 100 times. This tool is making Braze both more powerful and easier to use, inspiring creativity and faster implementation.