Detailed narrative
Global Performance Overview
AB InBev reported a 3% increase in global revenue and a 6.5% increase in EBITDA for Q2 FY25. The company achieved top and bottom-line growth across four of its five operating regions, with revenue increasing in 70% of its markets. This diversified geographic footprint is highlighted as a key strength, enabling consistent results despite specific regional challenges.
U.S. Market Momentum
The U.S. portfolio continued to build momentum, gaining market share led by Michelob ULTRA and Busch Light, which were the #1 and #2 volume share gainers in the industry. Investments in brands are increasing, and the spirits-based RTD portfolio, including Cutwater and Nutrl, grew volumes by low teens. This performance is attributed to consistent long-term planning and meaningful innovations.
China and Brazil Challenges
Volumes declined by 1.9% globally, primarily due to soft industry conditions in China and Brazil. In China, revenue declined by 6.2% with volumes underperforming due to continued weakness in certain regions and channels, and a persistently weak on-trade channel. In Brazil, revenue declined by 1.9% due to volume performance, impacted by adverse weather and strategic revenue management choices, though EBITDA increased by 5.3% with margin expansion due to productivity.
Strategic Pillar: Leading and Growing the Category
The company invested $3.6 billion in sales and marketing in H1 FY25, reinforcing brand power. Megabrands, representing about 50 brands globally, drove 5.6% net revenue growth. Corona, a global megabrand, grew revenue by 7.7% outside Mexico. Non-alcohol beer revenue grew by 33%, with the company leading in 7 of its top 13 non-alcohol markets and gaining share in 70% of them, driven by new consumers and occasions.
Strategic Pillar: Digitize and Monetize Ecosystem
The BEES marketplace saw accelerated growth, with GMV increasing by 63% year-over-year to $785 million. Total GMV captured by BEES was $12.2 billion, a 10% increase. Direct-to-consumer (DTC) digital platforms generated $134 million in revenue, up 6%, fostering direct consumer connections and new consumption occasions.
Strategic Pillar: Optimize Business & Financials
EBITDA margins improved by 116 basis points, expanding in four of five operating regions. Underlying EPS increased by 8.7% in USD and 17.4% in constant currency. Free cash flow increased by $0.5 billion in H1, driven by organic EBITDA growth, reduced net interest expense, optimized net working capital, and efficient CapEx. The net debt-to-EBITDA ratio improved to 3.27x from 3.42x year-over-year.
