Aug 2026 (Q2 FY27) — Oct 14, 2026
Educational Development Corporation Q2 FY27 — Sales Decline Moderates, Brand Partners Grow, and Strategic Initiatives Progress
Read the full callEducational Development earnings: last reported Wed, 14 Oct 2026, for the quarter ended Aug 2026.
Reported
Each figure keeps its basis and period; nothing is filled in.
| Metric | Value | Change | Basis | Period | Note |
|---|---|---|---|---|---|
| Revenue | 4.1 | −11.9% YoY | Quarterly, as filed | Quarter to Aug 2026 | Revenue from operations as filed. |
| Operating margin | Operating profit / revenue | Quarter to Aug 2026 | Not in the filed figures for the quarter to aug 2026. No older figure is substituted. | ||
| Net profit | -1.6 | Quarterly, as filed | Quarter to Aug 2026 | Profit after tax as filed. The year-earlier figure was zero or a loss, so no percentage is shown. |
Price
1Y: $1.51 on 17 Oct 2025 → $1.04. High $1.65 (29 Oct 2025), low $1.04 (16 Oct 2026).
Overview
Call summaries
Educational Development Corporation Q2 FY27 — Sales Decline Moderates, Brand Partners Grow, and Strategic Initiatives Progress
Read the full callEducational Development Corporation Q1 FY27 — Brand Partner Growth and Expense Reductions Drive Turnaround Progress
Read the full callEvery analysed call
Financials
Net profit, year on year: −22% (quarter to aug 2026 against aug 2025).
| Line item | Nov 2024 | Feb 2025 | May 2025 | Aug 2025 | Nov 2025 | Feb 2026 | May 2026 | Aug 2026 |
|---|---|---|---|---|---|---|---|---|
| Sales | 11 | 7 | 7 | 5 | 7 | 4 | 5 | 4 |
| Interest | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| Profit before tax | -1 | -2 | -1 | -2 | 11 | -2 | -1 | -2 |
| Tax rate | 24.8% | 12.1% | 25.8% | 26.0% | 26.7% | −48.2% | −1.2% | −1.1% |
| Net profit | -1 | -1 | -1 | -1 | 8 | -3 | -1 | -2 |
| EPS ($ per share) | -0.10 | -0.16 | -0.13 | -0.15 | 0.91 | -0.37 | -0.16 | -0.19 |
| Line item | Feb 2019 | Feb 2020 | Feb 2021 | Feb 2022 | Feb 2023 | Feb 2024 | Feb 2025 | Feb 2026 |
|---|---|---|---|---|---|---|---|---|
| Equity capital | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 3 |
| Reserves | 26 | 30 | 40 | 45 | 42 | 43 | 37 | 40 |
| Total liabilities | 43 | 35 | 49 | 63 | 55 | 45 | 38 | 12 |
| Fixed assets | 27 | 26 | 30 | 30 | 30 | 9 | 6 | 6 |
| Total assets | 69 | 65 | 89 | 110 | 100 | 90 | 78 | 54 |
| Line item | Feb 2019 | Feb 2020 | Feb 2021 | Feb 2022 | Feb 2023 | Feb 2024 | Feb 2025 | Feb 2026 |
|---|---|---|---|---|---|---|---|---|
| Cash from operations | 4 | 4 | 8 | -21 | 0 | 9 | 3 | 2 |
| Cash from investing | -1 | -1 | -4 | -4 | -2 | 4 | -0 | 29 |
| Cash from financing | -2 | -4 | -5 | 24 | 2 | -12 | -3 | -31 |
| Capital expenditure | -1 | -1 | -4 | -4 | -2 | -1 | -0 | -1 |
| Free cash flow | 3 | 4 | 4 | -25 | -2 | 8 | 3 | 1 |
| KPI | May 2026 Q1 FY27 | Aug 2026 Q2 FY27 | Change vs prior quarter |
|---|---|---|---|
| Active brand partners | 5,200+We added over 1,300 new main partners, which brought our active brand partner numbers above 5,200, and we have maintained this level of brand proneness to this day.Source: earnings call transcript | 5,100Our average -- active brand partners increased from 4,300 at the end of February 2026 to 5,100 at the end of August 2026, an increase of approximately 19%.Source: earnings call transcript | — |
| Average active brand partners | 5,300Our average Active Brand Partners for the quarter totaled 5,300 compared to 7,700 last year.Source: earnings call transcript | 5,100Average active brand partners totaled 5,100 compared to 5,800 at the end of August 2025.Source: earnings call transcript | -3.8% |
Operating figures the company stated on at least two of the calls shown, checked against each call's transcript. Click a figure to read the sentence. A dash means it was not stated that quarter.
6 filings, all on Nov 14, 2025.
Purchases
$0
3 purchases by 3 insiders
Sales
None
No insider sold shares.
Some filings report no price, so the dollar figures above are a floor, not a total.
Also filed: 3 dispositions to the issuer.
| Insider | Bought | Sold | Last filing |
|---|---|---|---|
| O Keefe Daniel E | $0 | — | Nov 14, 2025 |
| White Craig M | $0 | — | Nov 14, 2025 |
| Cobb Heather N. | $0 | — | Nov 14, 2025 |
| Date | Insider | What | Shares | Value |
|---|---|---|---|---|
| Nov 14, 2025 | Cobb Heather N. CHIEF SALES & MKTG OFFICER | Purchase | 18,158 | — |
| Nov 14, 2025 | Cobb Heather N. CHIEF SALES & MKTG OFFICER | Disposition to issuer | 11,419 | $15.4K |
| Nov 14, 2025 | O Keefe Daniel E CHIEF FINANCIAL OFFICER | Purchase | 9,407 | — |
| Nov 14, 2025 | O Keefe Daniel E CHIEF FINANCIAL OFFICER | Disposition to issuer | 11,419 | $15.4K |
| Nov 14, 2025 | White Craig M CHIEF EXECUTIVE OFFICER | Purchase | 33,029 | — |
| Nov 14, 2025 | White Craig M CHIEF EXECUTIVE OFFICER | Disposition to issuer | 11,419 | $15.4K |
| Oct 15, 2025 | Emerson Amy Director | Purchase | 4,000 | $5.0K |
| Oct 15, 2025 | NEAL KARA GAE Director | Purchase | 4,000 | $5.0K |
| Oct 15, 2025 | Stoots Bradely Von Director | Purchase | 4,000 | $5.0K |
| Oct 15, 2025 | Hooser Steven G Director | Purchase | 4,000 | $5.0K |
| Oct 23, 2024 | Cobb Heather N. CHIEF SALES&MARKETING OFFICER | Purchase | 7,644 | — |
| Oct 23, 2024 | O Keefe Daniel E CHIEF FINANCIAL OFFICER | Purchase | 10,459 | — |
| Oct 23, 2024 | White Craig M CHIEF EXECUTIVE OFFICER | Purchase | 10,862 | — |
| Oct 22, 2024 | Emerson Amy Director | Purchase | 2,000 | $4.1K |
Source: SEC Form 4 filings. Form 4 reports transactions, not the cap table — absence of filings says nothing about how much an insider owns, and a quiet window is not a signal.
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