Jun 2026 (Q2 FY26) — Aug 4, 2026
Wayfair Q2 FY26 — Strong Revenue Growth and Expanding Profitability Driven by Strategic Initiatives
Read the full callWayfair (W) earnings
- Jun 2026
- Jun 2026 (Q2 FY26)
- Dec 2025
Wayfair earnings: last reported Tue, 4 Aug 2026, for the quarter ended Jun 2026.
Reported
The figures, each with its period
Each figure keeps its basis and period; nothing is filled in.
| Metric | Value | Change | Basis | Period | Note |
|---|---|---|---|---|---|
| Revenue | 3,519 | +7.5% YoY | Quarterly, as filed | Quarter to Jun 2026 | Revenue from operations as filed. |
| Operating margin | 3.0 | +2.4 pts YoY | Operating profit / revenue | Quarter to Jun 2026 | For the quarter; a change is in percentage points. |
| Net profit | -1.0 | −106.7% YoY | Quarterly, as filed | Quarter to Jun 2026 | Profit after tax as filed. |
Guidance
What management said, and what became of it
37 of 37 judged targets kept · 22 open · verdicts reflect calls analysed to Jun 2026.
| Target | Original wording | Said | Latest call | Verdict |
|---|---|---|---|---|
| Columbus Wayfair store opening | smaller-format Columbus store, roughly 70,000 square feet | Dec 2025 | We launched our Atlanta store in the spring, Columbus earlier in the summer and have our Denver location opening this fall. | Achieved |
| Denver Wayfair store opening | Wayfair store outside of Denver to open in late 2026 | Jun 2025 | have our Denver location opening this fall | On Track |
22 of Wayfair Inc.'s 59 targets are still open. See which are on track and which have gone quiet. The 2 above are the free sample; 57 more targets are in the full ledger.
Claimed
- Net revenue grew by 7.5% year-over-year in Q2 FY26.
- Orders were up 6% year-over-year and over 12% sequentially compared to Q1 FY26.
- U.S. segment revenue accelerated to nearly 9% year-over-year growth.
- Specialty retail brands grew by nearly 20% and Perigold grew by more than 35% in Q2 FY26.
- Adjusted EBITDA reached $242 million, representing a 6.9% margin on net revenue, the best since 2021.
- Free cash flow was $301 million, up more than 30% year-over-year, marking the best quarter since Q2 2020.
Qualified
- Broader macro uncertainty and depressed housing turnover persist, with category growth skewed towards higher income segments.
- International segment revenue was down 1.3% year-over-year due to continued pressure on consumer sentiment in Canada and the U.K.
- Gross margin is expected to be at the lower end of the 29.5% to 30.5% guidance range for Q3 FY26 due to investments in customer experience, including the loyalty program.
Price
$111.98 +4.38% · +$4.7
Performance +36.0% 1Y
1Y: $82.31 on 17 Oct 2025 → $111.98. High $119.05 (13 Jan 2026), low $57.4 (19 May 2026).
- Previous close
- $107.28
- 52-week range
- $57.4 – $119.05
- One year
- +34.70%
Overview
- Symbol
- W
- Sector
- Consumer Discretionary
- Exchange
- US
- Currency
- USD
Guidance
What management said, and what became of it
37 of 37 judged targets kept · 22 open · verdicts reflect calls analysed to Jun 2026.
| Target | Original wording | Said | Latest call | Verdict |
|---|---|---|---|---|
| Columbus Wayfair store opening | smaller-format Columbus store, roughly 70,000 square feet | Dec 2025 | We launched our Atlanta store in the spring, Columbus earlier in the summer and have our Denver location opening this fall. | Achieved |
| Denver Wayfair store opening | Wayfair store outside of Denver to open in late 2026 | Jun 2025 | have our Denver location opening this fall | On Track |
Claimed
- Net revenue grew by 7.5% year-over-year in Q2 FY26.
- Orders were up 6% year-over-year and over 12% sequentially compared to Q1 FY26.
- U.S. segment revenue accelerated to nearly 9% year-over-year growth.
- Specialty retail brands grew by nearly 20% and Perigold grew by more than 35% in Q2 FY26.
- Adjusted EBITDA reached $242 million, representing a 6.9% margin on net revenue, the best since 2021.
- Free cash flow was $301 million, up more than 30% year-over-year, marking the best quarter since Q2 2020.
Qualified
- Broader macro uncertainty and depressed housing turnover persist, with category growth skewed towards higher income segments.
- International segment revenue was down 1.3% year-over-year due to continued pressure on consumer sentiment in Canada and the U.K.
- Gross margin is expected to be at the lower end of the 29.5% to 30.5% guidance range for Q3 FY26 due to investments in customer experience, including the loyalty program.
The full ledger
Open Wayfair Inc.’s full ledger
A free account opens 5 company ledgers a month. All 59 tracked commitments, with each call’s wording and source.
Call summaries
Every analysed call
Wayfair earnings calls (W)
Financials
What the filings say
Net profit, year on year: −107% (quarter to jun 2026 against jun 2025).
| Line item | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|
| Sales | 2,884 | 3,121 | 2,730 | 3,273 | 3,117 | 3,337 | 2,931 | 3,519 |
| Operating profit | -74 | -117 | -122 | 17 | 38 | 84 | -11 | 104 |
| Operating margin | −2.6% | −3.8% | −4.5% | 0.5% | 1.2% | 2.5% | −0.4% | 3.0% |
| Profit before tax | -71 | -126 | -110 | 17 | -97 | -114 | -104 | 2 |
| Tax rate | −4.2% | −1.6% | −2.7% | 11.8% | −2.1% | −1.8% | −1.0% | 150.0% |
| Net profit | -74 | -128 | -113 | 15 | -99 | -116 | -105 | -1 |
| EPS ($ per share) | -0.60 | — | -0.89 | 0.11 | -0.76 | — | -0.80 | -0.01 |
| Line item | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|
| Reserves | -1,083 | -2,065 | -1,886 | -1,949 | -3,280 | -4,018 | -4,510 | -4,823 |
| Total liabilities | 2,222 | 3,897 | 5,762 | 6,189 | 6,130 | 6,181 | 6,214 | 6,222 |
| Fixed assets | 607 | 625 | 684 | 674 | 774 | 748 | 603 | 516 |
| Investments | 114 | 404 | 462 | 693 | 228 | 29 | 56 | 66 |
| Total assets | 1,891 | 2,953 | 4,570 | 4,570 | 3,580 | 3,474 | 3,459 | 3,440 |
| Line item | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|
| Cash from operations | 85 | -197 | 1,417 | 410 | -674 | 349 | 317 | 534 |
| Cash from investing | -260 | -855 | -236 | -515 | 1 | -152 | -262 | -219 |
| Cash from financing | 467 | 787 | 353 | -303 | 16 | 77 | -69 | -129 |
| Net cash flow | 291 | -267 | 1,547 | -424 | -656 | 276 | -6 | 156 |
| Capital expenditure | -159 | -272 | -186 | -101 | -186 | -148 | -73 | -70 |
| Free cash flow | -74 | -469 | 1,231 | 309 | -860 | 201 | 244 | 464 |
W revenue by segment
US grew from 87% to 89% of revenue over the last two years.
| Segment | Q3 FY2024 | Q4 FY2024 | Q1 FY2025 | Q2 FY2025 | Q3 FY2025 | Q4 FY2025 | Q1 FY2026 | Q2 FY2026 | YoY growth latest quarter |
|---|---|---|---|---|---|---|---|---|---|
| US | 87% | 88% | 89% | 88% | 88% | 88% | 89% | 89% | +8.7% |
| International | 13% | 12% | 11% | 12% | 12% | 12% | 11% | 11% | -1.3% |
Share of consolidated revenue by quarter. Q4 is the fiscal year less its first three quarters.
See how segments are shifting across companies → Segment Shift
Insider filings
228 filings between Oct 20, 2025 and Oct 12, 2026.
Open market
decisions to buy or sellPurchases
None
No insider bought shares.
Sales
$244.29M
159 sales by 5 insiders
100% filed under a 10b5-1 plan — scheduled in advance, not decided on the day
Compensation
not trading decisions- 7
- Award — granted as compensation
- 33
- Option exercise — converted options into shares
- 13
- Tax withheld — shares kept back by the company to cover tax
Also filed: 11 gifts, 4 conversions, 1 code w.
Who traded
open market only| Insider | Bought | Sold | Last filing |
|---|---|---|---|
| Conine Steven | — | $116.59M | Oct 12, 2026 |
| Shah Niraj | — | $116.59M | Oct 12, 2026 |
| Gulliver Kate | — | $4.87M | Jan 2, 2026 |
| Blotner Jon | — | $3.21M | Oct 2, 2026 |
| Tan Fiona | — | $3.03M | Oct 1, 2026 |
Latest filings (50)
| Date | Insider | What | Shares | Value |
|---|---|---|---|---|
| Oct 12, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 15,597 | $1.66M |
| Oct 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 8,651 | $907.6K |
| Oct 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 15,599 | $1.66M |
| Oct 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 5,050 | $523.5K |
| Oct 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 39,106 | $4.14M |
| Oct 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 594 | $63.7K |
| Oct 12, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 5,050 | $523.5K |
| Oct 12, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 39,108 | $4.14M |
| Oct 12, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 594 | $63.7K |
| Oct 12, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 8,651 | $907.6K |
| Oct 2, 2026 | Blotner Jon Pres., Commercial & Operations | Sale 10b5-1 plan | 6,056 | $630.6K |
| Oct 1, 2026 | Gulliver Kate CFO and Chief Admin Officer | Option exercise | 22,429 | $0 |
| Oct 1, 2026 | Tan Fiona Chief Technology Officer | Tax withheld 10b5-1 plan | 14,357 | $1.46M |
| Oct 1, 2026 | Tan Fiona Chief Technology Officer | Sale 10b5-1 plan | 7,000 | $715.3K |
| Oct 1, 2026 | Tan Fiona Chief Technology Officer | Option exercise 10b5-1 plan | 1,199 | $0 |
| Oct 1, 2026 | Gulliver Kate CFO and Chief Admin Officer | Option exercise | 428 | $0 |
| Oct 1, 2026 | Gulliver Kate CFO and Chief Admin Officer | Option exercise | 392 | $0 |
| Oct 1, 2026 | Gulliver Kate CFO and Chief Admin Officer | Option exercise | 219 | $0 |
| Oct 1, 2026 | Blotner Jon Pres., Commercial & Operations | Option exercise 10b5-1 plan | 182 | $0 |
| Oct 1, 2026 | Blotner Jon Pres., Commercial & Operations | Option exercise 10b5-1 plan | 327 | $0 |
| Oct 1, 2026 | Blotner Jon Pres., Commercial & Operations | Tax withheld 10b5-1 plan | 11,340 | $1.15M |
| Oct 1, 2026 | Tan Fiona Chief Technology Officer | Option exercise 10b5-1 plan | 27,073 | $0 |
| Oct 1, 2026 | Gulliver Kate CFO and Chief Admin Officer | Tax withheld | 11,348 | $1.15M |
| Oct 1, 2026 | Blotner Jon Pres., Commercial & Operations | Option exercise 10b5-1 plan | 22,942 | $0 |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 4,485 | $440.7K |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 7,654 | $791.3K |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 7,538 | $799.7K |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 4,732 | $474.7K |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 12,808 | $1.35M |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 19,159 | $2.00M |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 3,779 | $382.9K |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 7,258 | $750.3K |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 4,558 | $452.8K |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 4,437 | $454.2K |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 4,801 | $482.0K |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 19,374 | $2.02M |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 3,525 | $357.5K |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 7,434 | $788.7K |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 4,517 | $444.1K |
| Sep 14, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 12,943 | $1.36M |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 4,896 | $486.8K |
| Sep 14, 2026 | Conine Steven Director | Sale 10b5-1 plan | 4,102 | $420.0K |
| Sep 8, 2026 | Blotner Jon Pres., Commercial & Operations | Sale 10b5-1 plan | 6,968 | $698.3K |
| Aug 12, 2026 | JUNG ANDREA Director | Award | 2,422 | $0 |
| Aug 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 175 | $18.4K |
| Aug 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 11,248 | $1.18M |
| Aug 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 8,724 | $889.7K |
| Aug 12, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 55 | $5.8K |
| Aug 12, 2026 | Shah Niraj Chief Executive Officer | Sale 10b5-1 plan | 11,524 | $1.21M |
| Aug 12, 2026 | Conine Steven Director | Sale 10b5-1 plan | 23,604 | $2.45M |
Source: SEC Form 4 filings. Form 4 reports transactions, not the cap table — absence of filings says nothing about how much an insider owns, and a quiet window is not a signal.
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