Detailed narrative
Strategic Partnership with Bhansali Productions
Saregama India has entered into a strategic equity deal with Bhansali Productions Private Limited, one of India's most respected film production houses. This partnership involves an initial payment of Rs. 325 crores, with a potential additional payment in September 2028. The deal is structured through primary issuance of Compulsorily Convertible Preference Shares (CCPS) that will convert into equity in October 2028, resulting in Saregama holding between 28% to 49.9% stake, with an option to increase to 51% after March 2030.
Financials and Deal Structure of Bhansali Productions
Bhansali Productions reported strong financials for FY25, with revenue of Rs. 304 crores, EBITDA of Rs. 60 crores, and PAT of Rs. 45 crores. Management highlighted the financial discipline of Bhansali Productions. The valuation of the company after three years is projected to be between Rs. 650 crores (lower end) and Rs. 1,590 crores (higher end), depending on performance. The deal ensures Saregama's financial control over the company while Bhansali Productions retains creative control.
Music Content Pipeline and Cost Efficiency
A key benefit of the deal is the exclusive access to all future film music from Bhansali Productions, eliminating competitive bidding for premium content. Saregama anticipates that 30% (potentially 40-50%) of its Hindi film music content will now come from this partnership. The music acquisition will be based on a pre-agreed formula as a percentage of the film's cost, which is expected to improve music margins and control acquisition costs.
Saregama's Exit from Own Video Production
Saregama plans a gradual exit from its own produced films over the next three to five quarters. This move is expected to release Rs. 150-175 crores in working capital, which will be redirected to fund the Bhansali Productions investment. Management stated that their own video business has not been very successful, and this strategic shift aims to improve returns by investing in a more financially robust and creatively aligned partner.
Future Outlook and Valuation
The investment is expected to be EPS accretive for Saregama by FY27. Bhansali Productions has a pipeline of 10 movies expected to be released over the next 3-4 years, with a minimum of five films in two years. Management emphasized that the deal structure protects Saregama, as the final valuation and stake are performance-linked, meaning a lower valuation would result in a higher stake if performance is weaker than anticipated.
Addressing Analyst Concerns and Risks
Analysts raised concerns about Bhansali Productions' past revenue volatility (FY23/24 figures around Rs. 10 crores compared to FY25's Rs. 304 crores), which management attributed to project timelines and COVID-related slowdowns, assuring that new funding will stabilize future output. The key man risk associated with Mr. Sanjay Leela Bhansali's age was also brought up, to which management responded that 'enough checks and balances' are embedded in the deal structure, though specific details were not disclosed.