Detailed Narrative
Digital Business Achieves Breakeven and Strong Growth
ZEE5 reported its highest quarterly digital revenue of INR 4,180 million, marking a 73% year-on-year increase. This strong performance, driven by enhanced content across 7 languages and a revised pricing strategy, led to the digital business posting a positive EBITDA of INR 564 million, a significant turnaround from a loss of INR 1,362 million in the prior year. Management confirmed that even excluding a one-off📎 catch-up📎 revenue from a telecom deal, ZEE5 would still have broken even, demonstrating underlying profitability.
Broadcast Segment Maintains Market Position
The linear TV landscape remained stable, with Zee Entertainment maintaining its position as India's number 2 TV entertainment network. The company gained 60 basis points year-on-year in viewership share, reaching 17.5%. Flagship Hindi GEC channel Zee TV showed strong GRP growth, and Zee Bangla regained leadership in the East. ZEE also remained the fastest-growing network in the South with a 17.7% share, and Zee Marathi achieved a 33.6% market share.
Advertising Revenue Shows Sequential Recovery Amidst Headwinds
Advertising revenues increased by 6% quarter-on-quarter, indicating a slow but steady recovery. However, they were still down 9% year-on-year for the quarter, and 9-month revenues declined by approximately 12%. This was largely attributed to softness in FMCG spending, although management noted encouraging conversations with advertisers and optimism for a gradual recovery in FY27, expecting an inflection point in the coming quarters⏳.
Improved Profitability Driven by Cost Management
Overall operating costs increased by 12% quarter-on-quarter, primarily due to the preponement of ILT2O cricket matches and acquisitions of Kantara Chapter 1 and Akhanda 2. However, excluding these specific items, operational costs would have declined by a mid-single-digit on a quarter-on-quarter basis. This prudent cost management, coupled with revenue growth, led to a 310 basis point quarter-on-quarter improvement in EBITDA margin to 10.5%, and profit after tax grew 2x sequentially to INR 1,548 million.
Strengthened Balance Sheet and Content Strategy
The company reported robust liquidity, with cash and treasury investments standing at INR 21.8 billion as of December 2025. This includes INR 5.0 billion in cash, INR 7.0 billion in fixed deposits, and INR 9.8 billion in liquid mutual funds. Content inventory advances and deposits declined by INR 1.2 billion over the last nine months to INR 69.3 billion, reflecting disciplined and optimized acquisitions.
Strategic Initiatives and ESG Progress
Zee launched new strategic initiatives, including the micro drama app Bullet and entered the Kids Entertainment segment with KidZ on ZEE5, aiming to tap into younger consumer bases. The company also highlighted its progress in ESG, achieving a score of 51 out of 100 in the S&P Global Corporate Sustainability Assessment, ranking among the top 5% of global players in the media and entertainment sector.
Star Arbitration Update
Management provided an update on the Star arbitration, stating that due to certain incremental developments and disclosures by Jio, proceedings were adjourned. The next hearing is scheduled for July 2026. Due to confidentiality, specific details of the developments could not be revealed, and the verdict timeline remains uncertain, expected after the July hearing.