CRAYONS
Crayons Advertising financials
- Market cap
- ₹62 Cr
- Calls analysed
- 1
CRAYONS Q3 FY26
What went well
- Targeting 20-25% revenue growth year-on-year for the coming years, with confidence in 20-25% for FY27.
- Aiming for 25% of top-line revenue from high-margin events business by FY27, which currently has 15%+ EBITDA margins.
- Successfully established a subsidiary in Dubai to tap the Middle East market, with team setup in progress for the next few months.
What to watch
- EBITDA margins have fluctuated in the past 2-3 years due to competition and changing industry dynamics.
- High debtor days, though management states this is an industry norm.
What Crayons Advertising Ltd does
Crayons Advertising Ltd is an independent, fully integrated Indian marketing communications agency that offers brand strategy, creative design and campaign development, media planning & buying, digital marketing, public relations, content creation, event management and out-of-home (OOH) advertising. It serves large private and public-sector clients (e.g. Tata Group, Indian Oil Corporation, Air India, HPCL, Bank of Baroda, Adani) across metro, tier-II and tier-III Indian cities, planning and buying media across print, television, radio, digital and outdoor channels and executing large-scale corporate, government and PSU events. The company earns fees/commissions for creative production, media buying and placement, and event execution, and has recently set up a subsidiary in Dubai to serve the Middle East market.
Segments
- Digital
- Out of Home (OOH)
- Television & Radio
- Events
- Employee strength
- 225
- Years in operation
- 39 years (since 1986)
- International presence
- Subsidiary in Dubai targeting UAE, Saudi Arabia, Bahrain & Qatar
- Service/channel mix
- 5 core channels — Print, Digital, OOH, Television, Events
- Market coverage
- Metro, tier-II & tier-III cities across India
Guidance record · Q3 FY26
what the last two calls moved 6 tracked 0 delivered 0 missed 6 open- YoY Revenue Growth open said Q3 FY26 Promised: 20% to 25% growth year on year for the coming years Q3 FY26: Stated confidence in achieving 20-25% growth for FY27 and beyond.
All 6 tracked — every revision, and every one management stopped mentioning.
Open the guidance ledgerQuarterly results
Q4 FY26: revenue up 35.4%, net profit down 90.9% against the same quarter last year.
| Line item | Q2 FY24 | Q4 FY24 | Q2 FY25 | Q4 FY25 | Q2 FY26 | Q4 FY26 |
|---|---|---|---|---|---|---|
| Revenue | 92 | 127 | 99 | 135 | 141 +53% | 172 +35% |
| EBITDA | 6 | 15 | 4 | 4 | 3 −50% | 2 −87% |
| Net profit | 6 | 11 | 4 | 10 | 3 −50% | 1 −91% |
How to read this
₹ crore, as filed. The percentage beside a figure is the change against the same quarter a year earlier — never the quarter before, which would make every seasonal business look like it collapses and booms each year.
Performance −54.8% 1Y
1Y: ₹53 on 10 Sept 2025 → ₹23.95. High ₹55.85 (23 Sept 2025), low ₹23.95 (11 Sept 2026).
How the price took the results
close before → close after
- Q3 FY26
- +3.7%
- 19 Jan
The move from the last close before each results date to the first close after it — the market's first read on the quarter, not the quarter itself.
Balance sheet
| Year ending | FY24 | FY25 | FY26 |
|---|---|---|---|
| Equity capital | ₹24 Cr | ₹24 Cr | ₹24 Cr |
| Reserves | ₹82 Cr | ₹95 Cr | ₹96 Cr |
| Borrowings | ₹5 Cr | ₹26 Cr | ₹14 Cr |
| Other liabilities | ₹83 Cr | ₹89 Cr | ₹100 Cr |
| Total liabilities | ₹195 Cr | ₹235 Cr | ₹235 Cr |
| Fixed assets | ₹6 Cr | ₹17 Cr | ₹13 Cr |
| Capital work in progress | ₹1 Cr | ₹0 Cr | ₹0 Cr |
| Investments | ₹8 Cr | ₹25 Cr | ₹14 Cr |
| Other assets | ₹180 Cr | ₹194 Cr | ₹207 Cr |
| Total assets | ₹195 Cr | ₹235 Cr | ₹235 Cr |
How to read this
As filed each year. A line the company does not report — deposits for a non-lender, for instance — is left out rather than shown as a row of dashes.
Who owns it
As disclosed at Mar 2026
Since Mar 2025, FIIs trimmed −0.60 pp while the public added +0.60 pp. The shareholder count shrank 8% to 1,086.
- Promoters
- 73.5%
- Public
- 26.5%
Since Mar 2025
- FIIs −0.60 pp
- Public +0.60 pp
- Promoters 0.00 pp
How it drifted, 8 quarters
Over this window FIIs fell from 5.3% to 0.0% — −5.3 pp.
Ownership split by quarter, oldest first. Sep '23: Promoters 73.5%, FIIs 5.3%, Public 21.2%.Mar '24: Promoters 73.5%, FIIs 3.0%, Public 23.5%.Jun '24: Promoters 73.5%, FIIs 2.3%, Public 24.2%.Sep '24: Promoters 73.5%, FIIs 1.3%, Public 25.2%.Dec '24: Promoters 73.5%, FIIs 1.1%, Public 25.4%.Mar '25: Promoters 73.5%, FIIs 0.6%, Public 25.9%.Sep '25: Promoters 73.5%, FIIs 0.3%, Public 26.2%.Mar '26: Promoters 73.5%, Public 26.5%.
Who is on the register
Named in the Mar 2026 filing
Every holder of Crayons Advertising Ltd above SEBI's 1% disclosure line, and what changed since Sep 2025.
| Holder | Stake | Change |
|---|---|---|
| Vimi Investments And Finance Pvt Ltd | 46.42% | unchanged |
| Kunal Lalani | 17.97% | unchanged |
| Vimi Lalani | 9.01% | unchanged |
| Fortune Smart Lifestyle Private Limited | 1.40% | unchanged |
| Anil Kumar Goel | 1.11% | unchanged |
| Vishal Lalani | 0.10% | unchanged |
| Todar Mal Lalani | 0.00% | unchanged |
A holder disappearing from this list has fallen below the 1% line — it is not necessarily a sale. Percentages are of total shares, as disclosed in the company's own filing. Who was buying across the market this quarter.
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