About Go Fashion (India) Limited Go Fashion (India) Limited designs, sources and retails women's bottom wear under the 'Go Colors' brand, spanning ethnic, western, fusion, denim, athleisure and lounge categories. It earns primarily through its own Exclusive Brand Outlets (EBOs) supplemented by Large Format Store (LFS) shelf space, online channels and Multi-Brand Outlets (MBOs), while manufacturing is fully outsourced to a network of third-party suppliers and job-workers under the company's in-house design and quality control. It has also begun piloting an extension into women's top wear, casual wear and men's apparel, and entered the Middle East via a franchise store in Dubai.
Business segments
EBOs (Exclusive Brand Outlets) LFS (Large Format Stores) Online MBO & Others
Key products & brands: Go Colors, Go Plus (plus-size line), Churidars, Leggings, Patiala, Kurti-Pants, Salwar, Jeans, Cargo Pants, Trousers, Ponte Pants, Track Pants, Culottes, Treggings, Jeggings, Palazzos, Harem Pants, Joggers, Lounge Pants, Lounge Capris, Lounge Shorts, Denim Culottes, Capris
Key data
Market position
Among the largest branded women's bottom-wear (WBW) companies in India, with ~8% share of the branded WBW market
EBO stores
802 stores across 23 states and UTs (as of March 2026)
Large Format Store (LFS) counters
2,568 across 31 states and UTs (as of March 2026)
Cities present
195 cities (as of March 2026)
Total retail area
4,33,979 sq. ft. across the EBO network (as of March 2026)
Product range
50+ styles of bottom wear in 120+ colours across ethnic, western, fusion, athleisure, denim, lounge, plus-size and girls' wear categories
Sourcing network
170 suppliers and 74 job-workers spread across 18 states and UTs; manufacturing fully outsourced
Warehouses
Centralised warehouse of ~99,000 sq. ft. in Tirupur, Tamil Nadu plus ~12,000 sq. ft. in Bhiwandi, Maharashtra
In-house design team
25 in-house designers and merchandisers
International presence
First overseas store opened in Dubai (June 2025) via a franchise tie-up with Apparel Group
Headquarters
Chennai, Tamil Nadu, India
Employees
5,410 (FY2024-25)
gocolors.com