Shareholder Returns
$756 million
Q4 FY25
Returned to shareholders through repurchases and cash dividends.
Active Buyers
135 million
Q4 FY25
Total trailing 12-month active buyers. Excluding buyers from recently acquired Tise, active buyers were over 134 million.
Active Buyers (Excluding Tise)
134 millionup nearly 1% year-over-year organically
Q4 FY25
Active buyers excluding those from recently acquired Tise.
Enthusiast Buyers
16 millionstable
Q4 FY25
Enthusiast buyers count.
Spend per Enthusiast Buyer
over $3,300grew year-over-year
Trailing 12-month
Spend per enthusiast buyer on a trailing 12-month basis.
Total Listings
roughly 2.5 billion
Q4 FY25
Total listings on eBay.
Promoted Listings
nearly 1.2 billion
Q4 FY25
Comprised nearly 1.2 billion of the roughly 2.5 billion total listings on eBay.
Sellers using Promoted Listings
4.8 million
Q4 FY25
Sellers who adopted at least 1 promoted listing product during the quarter.
GAAP EPS from continuing operations
$1.14
Q4 FY25
Explicitly requested by user, despite being a GAAP statement line.
Incremental Fashion GMV (U.S.)
over $500 millionyear-over-year
2025
Added in the U.S. market alone, with the majority coming from C2C sellers.
Enthusiast Buyers' Purchase Share
70%
Q4 FY25
Share of purchases by 16 million enthusiast buyers, driving sales in used, refurbished, collectible, luxury, or more considered purchases.
Average Household Resalable Goods
$4,000
current
Average household has $4,000 of stuff that could be sold on the platform, with less than 20% currently online.
Full-year 2025 GMV
approximately $80 billiongrew by nearly 6% globally
FY25
Global GMV for the full year 2025.
Full-year 2025 Revenue
$11.1 billionincreased by nearly 7%
FY25
Outpacing GMV by over 1 point, primarily driven by advertising growth.
Full-year 2025 Non-GAAP Operating Income
nearly $3.1 billiongrew by roughly 7%
FY25
Achieved through balancing investments with operational discipline.
Full-year 2025 Non-GAAP EPS
$5.52grew by 13%
FY25
While returning approximately $3 billion of capital to shareholders.
Focus Categories, C2C, Recommerce GMV
more than $50 billiongrew by approximately 10%
FY25
Unique GMV from these strategic priorities, accelerating throughout the year.
Recommerce GMV Share
over 40%
FY25
Share of total GMV on the eBay platform.
Advertising Revenue (Annual)
approximately $2 billion
FY25
Annual revenue from advertising.
eBay Live GMV Annualized Run Rate
roughly 7x higheryear-over-year
recent weeks
Led by rapid growth in the U.S. market.
Magical Listing Average Listing Time Reduction
more than 1/4 decrease
Q4 FY25
After rolling out the next generation of magical listing experience.
Magical Listing New Listing Creation Rate Increase
greater than 50% increase
Q4 FY25
After rolling out the next generation of magical listing experience.
Magical Listing Sold Items & GMV per Lister Increase
double-digit percentage increases
Q4 FY25
After rolling out the next generation of magical listing experience.
Magical Listing Customer Satisfaction
exceeding 95%
Q4 FY25
Customer satisfaction with the new magical listing experience.
Positive Economic Impact
close to $25 billion
2021-2025
From the sale of pre-loved and refurbished goods on the platform, exceeding the 5-year goal.
Carbon Emissions Prevented
nearly 8.2 million metric tons
2021-2025
Prevented from entering the atmosphere, exceeding the 5-year goal.
Waste Diverted from Landfills
over 360,000 metric tons
2021-2025
From recommerce on eBay, exceeding the 5-year goal.
Q4 FY25 GMV
$21.2 billiongrew over 8% organic FX-neutral
Q4 FY25
Organic FX-neutral growth.
Q4 FY25 Revenue
$2.96 billionup over 13% organic FX-neutral
Q4 FY25
Organic FX-neutral growth.
Q4 FY25 Non-GAAP Operating Income
$775 milliongrew over 11%
Q4 FY25
Year-over-year growth.
Q4 FY25 Non-GAAP EPS
$1.41grew nearly 13%
Q4 FY25
Year-over-year growth.
Q4 FY25 FX Tailwind (Spot GMV)
approximately 150 basis points
Q4 FY25
Tailwind to spot GMV growth.
Q4 FY25 Focus Category GMV Growth
over 16%outpacing the remainder of our marketplace by roughly 12 percentage points
Q4 FY25
Strength was broad-based, led by collectibles, P&A, luxury, refurbished apparel, and sneakers.
Q4 FY25 Take Rate
14%up 60 basis points year-over-year
Q4 FY25
Primarily due to shipping, U.K. buyer protection fee, and advertising revenue growth.
Q4 FY25 Total Advertising Revenue
$544 million
Q4 FY25
Total advertising revenue.
Q4 FY25 First-Party Ads Growth
over 17%
Q4 FY25
Growth within the eBay platform.
Q4 FY25 Third-Party Display Ads Decline
41%
Q4 FY25
Decline as legacy third-party display ads are deprecated.
Q4 FY25 Non-GAAP Gross Margin
72.1%declining by nearly 80 basis points year-over-year
Q4 FY25
Offset by managed shipping traffic acquisition costs, promoted off-site ads, and Authenticity Guarantee program costs.
Q4 FY25 Non-GAAP Operating Margin
26.1%
Q4 FY25
Marketing efficiencies were more than offset by product development expenses and transaction losses.
Cash and Fixed Income Investments
$4.8 billion
Q4 FY25
Ended the year with this balance.
Gross Debt
$6.7 billion
Q4 FY25
Gross debt on the balance sheet.
Equity Investments
over $900 million
Q4 FY25
Valuation of equity investments.
Share Repurchases (Q4 FY25)
$625 million
Q4 FY25
Shares repurchased in Q4 FY25.
Quarterly Cash Dividend (Q4 FY25)
$131 million
Q4 FY25
Paid in December.
Remaining Stock Repurchase Authorization
roughly $800 million
end of 2025
Remaining authorization at the end of 2025.
Incremental Stock Repurchase Authorization
$2 billion
Feb 2026
Authorized by the Board in February 2026.
Quarterly Cash Dividend (Q1 2026)
$0.31 per shareincrease of $0.02 from 2025
Q1 2026
Declared by the Board for the first quarter, to be paid in March.
Depop Annual Gross Merchandise Sales
approximately $1 billion
annual
Primarily in the U.S. market.
Depop Active Buyers
approximately 7 million
current
Base of active buyers, most under age 34.
Depop Active Sellers
3 million
current
Base of active sellers.
Depop Buyers Listing Products
over 1/3
2025
Share of Depop buyers who listed 1 or more products on the marketplace in 2025.
Full-year 2025 U.S. C2C Growth
mid-teensyear-over-year
2025
Growth in U.S. C2C business.
Fashion GMV (eBay)
over $10 billion
annually
One of eBay's largest categories.
Full-year 2025 U.S. Fashion Growth
10%
2025
With even faster growth in C2C.
eBay Live Single Event Sales
approximately $2 million
Black Friday
Achieved a single-day record for eBay Live GMV on Black Friday.