Skip to content
    EBAY
    Earnings call· Dec 2025(Q4 FY25)

    EBAY Q4 FY25 earnings call EBAY

    Feb 18, 2026 Source

    Executive summary

    eBay Q4 FY25 — Strong GMV Growth & Depop Acquisition

    eBay delivered strong Q4 FY25 results, exceeding expectations with accelerated GMV and revenue growth driven by strategic priorities and emerging vectors. The acquisition of Depop further strengthens its C2C and fashion segments, though it is expected to be dilutive in the near term. Management remains optimistic about continued growth and AI innovation in 2026, balancing strategic investments with operational discipline and shareholder returns.

    Highlights

    5
    • GMV grew over 8% to $21.2 billion in Q4 FY25, with full-year 2025 GMV up nearly 6% to $80 billion.

    • Revenue increased over 13% to $2.96 billion in Q4 FY25, outpacing GMV growth.

    • Non-GAAP EPS grew nearly 13% to $1.41 in Q4 FY25, marking the second consecutive year of double-digit earnings growth.

    • Strategic priorities (focus categories, C2C, recommerce) grew approximately 10% in FY25, comprising two-thirds of GMV.

    • Acquired Depop for $1.2 billion, strengthening C2C and fashion offerings, and expanding demographic reach.

    Concerns

    4
    • International GMV declined nearly 1% in Q4 FY25 due to a softer macro environment in Europe and U.S. trade policy changes.

    • Non-GAAP gross margin declined by nearly 80 basis points year-over-year in Q4 FY25 due to strategic investments.

    • Depop acquisition is expected to be a low single-digit headwind to 2026 non-GAAP operating income growth and EPS.

    • Expected deceleration in Pokemon growth and moderation of bullion/coins after Q1 2026 due to tougher comparisons.

    Guidance & targets

    16
    CategoryTargetConfidence
    Q1 2026 GMV
    $21.5 billion and $21.9 billion
    high materiality
    High
    Q1 2026 Revenue
    $3 billion and $3.05 billion
    high materiality
    High
    Q1 2026 Non-GAAP Operating Income Growth
    11% and 16% year-over-year
    medium materiality
    High
    Q1 2026 Non-GAAP Operating Margin
    28.3% and 29.2%
    medium materiality
    High
    Q1 2026 Non-GAAP EPS
    $1.53 and $1.59
    high materiality
    High
    FY 2026 GMV Growth
    similar to 2025 on an FX-neutral basis
    high materiality
    Medium
    FY 2026 Revenue Growth
    in line to slightly ahead of GMV for the full year on an FX-neutral basis
    high materiality
    Medium
    FY 2026 Non-GAAP Operating Income Growth
    8% and 10% year-over-year
    high materiality
    Medium
    FY 2026 Non-GAAP EPS Growth
    relatively in line with non-GAAP operating income
    high materiality
    Medium
    FY 2026 Capital Expenditures
    between 4% and 5% of revenue
    medium materiality
    High
    FY 2026 Share Repurchases
    roughly $2 billion
    high materiality
    High
    FY 2026 Non-GAAP Tax Rate
    17.5%
    medium materiality
    High
    Depop Acquisition Impact on FY26 FX-neutral GMV Growth
    1 to 2 percentage points
    medium materiality
    Medium
    Depop Acquisition Impact on FY26 Non-GAAP Operating Income Growth
    low single-digit headwind
    medium materiality
    Medium
    Depop Acquisition Impact on FY26 Non-GAAP EPS Growth
    dilute our non-GAAP earnings per share growth by low single digits
    medium materiality
    Medium
    Depop Acquisition Accretion to Non-GAAP Operating Income
    accretive to non-GAAP operating income in 2028
    high materiality
    High

    Segment performance

    2
    SegmentRevenueYoYQoQMargin
    U.S.
    U.S. volume saw a disproportionate benefit from the strength in collectibles due to its higher mix in this category. Also benefited from strong growth in luxury and pre-loved apparel, an uptick in demand in certain electronics categories, growing contributions from emerging growth vectors (live and vehicles), a favorable lower funnel marketing environment, and continued strength from the Klarna partnership.
    nearly 19%accelerating by nearly 6 points sequentially
    International
    International performance was impacted by challenging macroeconomic conditions in the U.K. and Germany and a deceleration in cross-border volume growth due to U.S. trade policies, including the removal of de minimis exemption for all countries at the end of August. Focus categories continued to perform well internationally.
    FX tailwind to spot GMV growth: 290 basis points
    declined nearly 1%

    Operational metrics

    55
    Shareholder Returns
    $756 million
    Q4 FY25

    Returned to shareholders through repurchases and cash dividends.

    Active Buyers
    135 million
    Q4 FY25

    Total trailing 12-month active buyers. Excluding buyers from recently acquired Tise, active buyers were over 134 million.

    Active Buyers (Excluding Tise)
    134 millionup nearly 1% year-over-year organically
    Q4 FY25

    Active buyers excluding those from recently acquired Tise.

    Enthusiast Buyers
    16 millionstable
    Q4 FY25

    Enthusiast buyers count.

    Spend per Enthusiast Buyer
    over $3,300grew year-over-year
    Trailing 12-month

    Spend per enthusiast buyer on a trailing 12-month basis.

    Total Listings
    roughly 2.5 billion
    Q4 FY25

    Total listings on eBay.

    Promoted Listings
    nearly 1.2 billion
    Q4 FY25

    Comprised nearly 1.2 billion of the roughly 2.5 billion total listings on eBay.

    Sellers using Promoted Listings
    4.8 million
    Q4 FY25

    Sellers who adopted at least 1 promoted listing product during the quarter.

    GAAP EPS from continuing operations
    $1.14
    Q4 FY25

    Explicitly requested by user, despite being a GAAP statement line.

    Incremental Fashion GMV (U.S.)
    over $500 millionyear-over-year
    2025

    Added in the U.S. market alone, with the majority coming from C2C sellers.

    Enthusiast Buyers' Purchase Share
    70%
    Q4 FY25

    Share of purchases by 16 million enthusiast buyers, driving sales in used, refurbished, collectible, luxury, or more considered purchases.

    Average Household Resalable Goods
    $4,000
    current

    Average household has $4,000 of stuff that could be sold on the platform, with less than 20% currently online.

    Full-year 2025 GMV
    approximately $80 billiongrew by nearly 6% globally
    FY25

    Global GMV for the full year 2025.

    Full-year 2025 Revenue
    $11.1 billionincreased by nearly 7%
    FY25

    Outpacing GMV by over 1 point, primarily driven by advertising growth.

    Full-year 2025 Non-GAAP Operating Income
    nearly $3.1 billiongrew by roughly 7%
    FY25

    Achieved through balancing investments with operational discipline.

    Full-year 2025 Non-GAAP EPS
    $5.52grew by 13%
    FY25

    While returning approximately $3 billion of capital to shareholders.

    Focus Categories, C2C, Recommerce GMV
    more than $50 billiongrew by approximately 10%
    FY25

    Unique GMV from these strategic priorities, accelerating throughout the year.

    Recommerce GMV Share
    over 40%
    FY25

    Share of total GMV on the eBay platform.

    Advertising Revenue (Annual)
    approximately $2 billion
    FY25

    Annual revenue from advertising.

    eBay Live GMV Annualized Run Rate
    roughly 7x higheryear-over-year
    recent weeks

    Led by rapid growth in the U.S. market.

    Magical Listing Average Listing Time Reduction
    more than 1/4 decrease
    Q4 FY25

    After rolling out the next generation of magical listing experience.

    Magical Listing New Listing Creation Rate Increase
    greater than 50% increase
    Q4 FY25

    After rolling out the next generation of magical listing experience.

    Magical Listing Sold Items & GMV per Lister Increase
    double-digit percentage increases
    Q4 FY25

    After rolling out the next generation of magical listing experience.

    Magical Listing Customer Satisfaction
    exceeding 95%
    Q4 FY25

    Customer satisfaction with the new magical listing experience.

    Positive Economic Impact
    close to $25 billion
    2021-2025

    From the sale of pre-loved and refurbished goods on the platform, exceeding the 5-year goal.

    Carbon Emissions Prevented
    nearly 8.2 million metric tons
    2021-2025

    Prevented from entering the atmosphere, exceeding the 5-year goal.

    Waste Diverted from Landfills
    over 360,000 metric tons
    2021-2025

    From recommerce on eBay, exceeding the 5-year goal.

    Q4 FY25 GMV
    $21.2 billiongrew over 8% organic FX-neutral
    Q4 FY25

    Organic FX-neutral growth.

    Q4 FY25 Revenue
    $2.96 billionup over 13% organic FX-neutral
    Q4 FY25

    Organic FX-neutral growth.

    Q4 FY25 Non-GAAP Operating Income
    $775 milliongrew over 11%
    Q4 FY25

    Year-over-year growth.

    Q4 FY25 Non-GAAP EPS
    $1.41grew nearly 13%
    Q4 FY25

    Year-over-year growth.

    Q4 FY25 FX Tailwind (Spot GMV)
    approximately 150 basis points
    Q4 FY25

    Tailwind to spot GMV growth.

    Q4 FY25 Focus Category GMV Growth
    over 16%outpacing the remainder of our marketplace by roughly 12 percentage points
    Q4 FY25

    Strength was broad-based, led by collectibles, P&A, luxury, refurbished apparel, and sneakers.

    Q4 FY25 Take Rate
    14%up 60 basis points year-over-year
    Q4 FY25

    Primarily due to shipping, U.K. buyer protection fee, and advertising revenue growth.

    Q4 FY25 Total Advertising Revenue
    $544 million
    Q4 FY25

    Total advertising revenue.

    Q4 FY25 First-Party Ads Growth
    over 17%
    Q4 FY25

    Growth within the eBay platform.

    Q4 FY25 Third-Party Display Ads Decline
    41%
    Q4 FY25

    Decline as legacy third-party display ads are deprecated.

    Q4 FY25 Non-GAAP Gross Margin
    72.1%declining by nearly 80 basis points year-over-year
    Q4 FY25

    Offset by managed shipping traffic acquisition costs, promoted off-site ads, and Authenticity Guarantee program costs.

    Q4 FY25 Non-GAAP Operating Margin
    26.1%
    Q4 FY25

    Marketing efficiencies were more than offset by product development expenses and transaction losses.

    Cash and Fixed Income Investments
    $4.8 billion
    Q4 FY25

    Ended the year with this balance.

    Gross Debt
    $6.7 billion
    Q4 FY25

    Gross debt on the balance sheet.

    Equity Investments
    over $900 million
    Q4 FY25

    Valuation of equity investments.

    Share Repurchases (Q4 FY25)
    $625 million
    Q4 FY25

    Shares repurchased in Q4 FY25.

    Quarterly Cash Dividend (Q4 FY25)
    $131 million
    Q4 FY25

    Paid in December.

    Remaining Stock Repurchase Authorization
    roughly $800 million
    end of 2025

    Remaining authorization at the end of 2025.

    Incremental Stock Repurchase Authorization
    $2 billion
    Feb 2026

    Authorized by the Board in February 2026.

    Quarterly Cash Dividend (Q1 2026)
    $0.31 per shareincrease of $0.02 from 2025
    Q1 2026

    Declared by the Board for the first quarter, to be paid in March.

    Depop Annual Gross Merchandise Sales
    approximately $1 billion
    annual

    Primarily in the U.S. market.

    Depop Active Buyers
    approximately 7 million
    current

    Base of active buyers, most under age 34.

    Depop Active Sellers
    3 million
    current

    Base of active sellers.

    Depop Buyers Listing Products
    over 1/3
    2025

    Share of Depop buyers who listed 1 or more products on the marketplace in 2025.

    Full-year 2025 U.S. C2C Growth
    mid-teensyear-over-year
    2025

    Growth in U.S. C2C business.

    Fashion GMV (eBay)
    over $10 billion
    annually

    One of eBay's largest categories.

    Full-year 2025 U.S. Fashion Growth
    10%
    2025

    With even faster growth in C2C.

    eBay Live Single Event Sales
    approximately $2 million
    Black Friday

    Achieved a single-day record for eBay Live GMV on Black Friday.

    Industry KPIs

    4
    MetricValueDetails
    GMV$21.2 billionUSD
    Regional market performanceU.S. GMV grew nearly 19%; International GMV declined nearly 1%%
    Advertising revenue take rate$544 millionUSD
    Operating income EBIT and adjusted EBITDA$775 millionUSD

    Product announcements

    7
    ProductTypeDetails
    AI-powered card scanning experiencelaunch
    Goldin search integrationlaunch
    Magical Listing (AI-native architecture)launch
    Agentic Searchlaunch
    eBay International Shipping (EIS) in Canadaexpansion
    SpeedPAK in Germanyexpansion
    eBay Live Expansionexpansion

    Deals & partnerships

    3
    Depop (from Etsy)acquisitionapproximately $1.2 billion in cash

    Acquisition to further strengthen eBay's C2C value proposition and fashion segment, augmenting organic momentum with a leading circular fashion marketplace. Depop has approximately 7 million active buyers and 3 million active sellers, with most under age 34, and facilitated approximately $1 billion in gross merchandise sales in 2025.

    Tiseacquisition

    Recently acquired Tise, a leading C2C marketplace in Nordics, which further extends eBay's value proposition globally.

    OpenAIpartnership

    eBay signed on to be an early participant in the OpenAI Ads Pilot Program to test out integrations.

    Risks & headwinds

    4
    International Macro EnvironmentQ4 FY25, continuing into 2026

    International GMV declined nearly 1% on an organic FX-neutral basis in Q4 FY25.

    Mitigation: Focus categories continue to perform well internationally; expanding eBay Live to new international markets.

    U.S. Trade Policy ChangesQ4 FY25, continuing into 2026

    Contributed to international GMV decline and pressure on take rate, including removal of de minimis exemption for all countries at the end of August.

    Mitigation: Implementing cross-border solutions like eBay International Shipping (EIS) and SpeedPAK to simplify compliance and manage tariffs.

    Depop Acquisition DilutionFY 2026

    Expected to be a low single-digit headwind to 2026 non-GAAP operating income growth and EPS.

    Mitigation: Expected to be meaningfully accretive to operating income and EPS growth long-term, becoming accretive to non-GAAP operating income in 2028.

    Lapping Considerations for 2026 GrowthThroughout 2026, particularly from Q2 onwards

    Expected deceleration in Pokemon growth (after triple-digit growth in 2025), moderation of bullion/coins after Q1, and lapping of Klarna partnership and marketing efficiency gains from Q2.

    Mitigation: The majority of growth is considered durable, driven by continued momentum from strategic priorities and emerging growth vectors.

    Q&A highlights

    6

    What has driven the sustained acceleration in U.S. GMV, and how durable is this growth beyond short-term benefits?

    Jamie Iannone attributed the strong U.S. GMV acceleration to years of investment in strategic priorities like focus categories, C2C, and recommerce, which are showing broad-based strength. He noted that while some specific tailwinds (e.g., bullion) are less durable, the underlying health of the business and momentum are expected to continue into 2026.

    The underlying health of the business is the strongest it's been since I've joined the company 6 years ago. And I think what you're seeing is that years of investment that we've made are paying off, and that's really evident across our strategic priorities.

    asked by Nikhil Devnani · answered by Jamie Iannone

    2 min read5 chapters

    Detailed Narrative

    01

    Full Year 2025 Performance Highlights

    eBay concluded 2025 with strong financial results, as Gross Merchandise Volume (GMV) grew nearly 6% globally to approximately $80 billion, with U.S. GMV increasing by nearly 10%. Revenue rose by nearly 7% to $11.1 billion, outpacing GMV growth by over one point. The company also achieved a 7% increase in non-GAAP operating income, reaching nearly $3.1 billion, and a 13% growth in non-GAAP earnings per share to $5.52, exceeding initial expectations.

    02

    Strategic Priorities Driving Accelerated Growth

    The company's established strategic priorities—focus categories, consumer-to-consumer (C2C), and recommerce (pre-owned and refurbished goods)—collectively accounted for approximately two-thirds of eBay's business in 2025, representing over $50 billion in unique GMV. This segment demonstrated robust growth of approximately 10% and accelerated throughout the year, reinforcing the broad-based impact of eBay's strategy. Recommerce alone constituted over 40% of the platform's GMV in 2025, highlighting its increasing importance.

    03

    AI-Powered Innovation and Enhanced User Experience

    eBay is leveraging its proprietary AI infrastructure to transition from generative AI pilots to scalable agentic experiences for both sellers and buyers. A new AI-powered card scanning feature for trading cards, launched in Q4, has already processed over 15 million scans. The next-generation magical listing experience, an AI-native architecture, has significantly reduced average listing time by over 25% and boosted new listing creation by more than 50%, achieving over 95% customer satisfaction. Additionally, agentic search is being rolled out to buyers, enabling natural language shopping.

    04

    Expansion of Global Shipping Solutions

    In Q4, eBay expanded its global shipping capabilities with the launch of eBay International Shipping (EIS) in Canada, its third-largest corridor for U.S. imports. This initiative provides Canadian sellers with benefits such as delivery duties paid functionality and automated country of origin data. Concurrently, SpeedPAK, an end-to-end cross-border shipping solution, was made available to business sellers in Germany, automating customs documentation and tariff calculations. These advancements ensure comprehensive cross-border solutions for eBay's largest trade corridors.

    05

    Exceeding Environmental and Economic Impact Goals

    eBay successfully surpassed its ambitious five-year impact goals set for 2021-2025. The company generated nearly $25 billion in positive economic impact from the sale of pre-loved and refurbished goods, exceeding its $22 billion target. Furthermore, eBay helped prevent approximately 8.2 million metric tons of carbon emissions, surpassing the 8 million target, and diverted over 360,000 metric tons of waste from landfills, exceeding the 350,000 target. These achievements underscore eBay's commitment to promoting the circular economy and delivering tangible environmental and economic benefits.

    AI-generated summary of the company’s earnings call. Not investment advice.