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    Electronics Mart India Limited

    EMILGood
    Consumer Services·10 Nov 2025
    Management Summary

    Electronics Mart reported a mixed Q2 and H1 FY26, with strong revenue growth in some clusters but overall margins impacted by rapid store expansion and initial GST rate volatility. While mature stores perform strongly, newer stores are still in ramp-up phase, affecting consolidated profitability. Management remains optimistic about H2 performance, driven by festive season sales, maturing new stores, and supportive macro factors, expecting margin improvement and continued expansion.

    Highlights

    8
    • Q2 FY26 Revenue stood at ₹1,591 crores, with an EBITDA margin of 5.1%.

    • H1 FY26 Revenues reached ₹3,330 crores, achieving an EBITDA margin of 5.8%.

    • PAT for Q2 FY26 was ₹16 crores, and for H1 FY26, it was ₹38 crores (both including exceptional items).

    • Same-store sales growth (SSSG) was 11.4% for Q2 FY26 but -4.8% for H1 FY26.

    • The company operates 215 stores, with 84 mature stores (>4 years old) contributing ₹2,254 crores in H1 FY26 at a 6.8% EBITDA margin.

    • 131 newer stores (<4 years old) contributed ₹933 crores in H1 FY26, operating at a 3% EBITDA margin.

    • The NCR cluster showed strong revenue growth of 38% and 11% SSSG in Q2 FY26, with an EBITDA margin of 1%.

    • Management expects to achieve low double-digit revenue growth for FY26 and company-level EBITDA margins around 6%.

    What Changed3

    vs Q3 FY26

    Guidance items5 → 16 (+11)Risks discussed5 → 3 (-2)Q&A highlights7 → 3 (-4)

    Key financials

    Single quarter

    12 metrics
    1. 01Revenue₹1,591 Cr
    2. 02EBITDA Margin5.1%
    3. 03PAT (incl. exceptional)₹16 Cr
    4. 04SSSG11.4%
    5. 05H1 Revenue₹3,330 Cr

    Segment breakdown

    Mature Stores (>4 years old) - H1 FY26
    ₹2,254 Cr Sales6.8% EBITDA Margin
    Newer Stores (<4 years old) - H1 FY26
    ₹933 Cr Revenue3% EBITDA Margin
    Hyderabad Market - Q2 FY26
    15% Revenue Growth12% SSG
    Telangana Country Market - Q2 FY26
    23% Revenue Growth16% SSG
    Andhra Pradesh Market - Q2 FY26
    29.0% Revenue Growth8% SSG
    NCR Cluster - Q2 FY26
    38% Revenue Growth11% SSG100% EBITDA Margin
    Southern Cluster
    6% EBITDA Margin
    Large Appliances Category - Q2 FY26
    38% Revenue Contribution
    Large Appliances Category - H1 FY26
    43% Revenue Contribution
    Mobiles Category - Q2 FY26
    48% Revenue Contribution
    Mobiles Category - H1 FY26
    44% Revenue Contribution
    List

    Guidance & targets

    16
    CategoryTargetPriority
    Revenue
    Full Year FY26 Revenue Growth
    low double-digit
    Medium
    Revenue
    Delhi NCR Revenue
    ₹650-700 crores
    High
    Revenue
    Delhi NCR Revenue Growth
    at least 25%
    High
    Profitability
    Q3 FY26 EBITDA Margin
    impressive, better than last couple of quarters
    Medium
    Margin
    North Cluster EBITDA Margin
    around 3%
    High
    Margin
    Company-level EBITDA Margin
    around 6%
    High
    Margin
    Company-level EBITDA Margin (early summer)
    6.3-6.5%
    High
    Capex
    Capex for next 6 months
    ₹25-30 crores
    High
    Capex
    FY27 Capex (30 stores)
    ₹75 crores
    High
    Store Expansion
    New Store Additions
    30 stores
    High
    SSSG
    Mature Stores SSSG (>10 years)
    3-5%
    High
    SSSG
    Mature Stores SSSG (4-10 years)
    9-10%
    High
    Category Growth
    Large Appliances Category Growth
    close to 10%
    High
    Category Growth
    Mobiles Category Growth
    roughly 15% Y-o-Y
    High
    Store Throughput
    NCR Average Store Throughput
    ₹30+ crores/store
    High
    Store Maturity
    Newer Stores Maturity
    next 24 months
    High

    Risks & concerns

    3
    RiskSeverity

    Seasonal Demand Volatility (AC Sales)

    A bad summer season impacted AC sell-out, leading to INR 200+ crores of AC inventory, with liquidation dependent on the upcoming summer season.Management acknowledged

    medium

    New Store Ramp-up Costs

    Rapid expansion (75 stores since H1 FY24) has led to higher fixed costs (employee, marketing, financing, depreciation) that are not yet fully absorbed, impacting PAT margins.Management acknowledged

    medium

    GST Rate Cut Impact on Margins

    Initial volatility and deferment of purchases following GST rate announcements led to increased discounting in Q2, marginally reducing gross margins.Management acknowledged

    low

    Q&A highlights

    3

    “what happened since the GST rate cut announcement came in, it led to a total slowdown. There was drastic degrowth in the sale of the large appliances category. So, during that period, we have to just push some sales by offering additional discounts that has marginally reduced the margins, gross margins during this period, sir.”

    Revealed the direct impact of GST rate changes and subsequent discounting on gross margins, explaining a key profitability challenge in the quarter.

    asked by Yash Sonthaliya, Edelweiss Public Alternatives

    3 min read8 chapters

    Detailed Narrative

    01

    Q2 & H1 FY26 Financial Performance Overview

    Electronics Mart reported Q2 FY26 revenue of ₹1,591 crores with an EBITDA margin of 5.1% and PAT of ₹16 crores. For the first half of FY26, revenues reached ₹3,330 crores, yielding an EBITDA margin of 5.8% and PAT of ₹38 crores. While Q2 saw a positive SSSG of 11.4%, the H1 SSSG was -4.8%, reflecting early-period challenges. The company also reported an annualized ROCE of 9.8% and ROE of 4.8% for H1 FY26.

    02

    Impact of GST Rate Changes and Store Expansion on Margins

    The quarter's performance was affected by volatility following GST rate announcements, which initially deferred purchases and necessitated additional discounts, marginally reducing gross margins. Operating margins were further impacted by rapid store expansion, with 75 new stores added since H1 FY24. Fixed costs like employee expenses, marketing, and financing costs from IndAS 116 lease accounting are not yet fully absorbed, contributing to lower PAT margins.

    03

    Store Portfolio Dynamics and Profitability

    The company's portfolio comprises 215 stores, with 84 stores over 4 years old classified as mature, and 131 stores less than 4 years old. In H1 FY26, mature stores delivered sales of ₹2,254 crores with a strong EBITDA margin of 6.8%. In contrast, the newer stores contributed ₹933 crores in revenue but operated at a lower EBITDA margin of 3%, indicating the ramp-up phase's impact on overall profitability.

    04

    Geographical and Category Performance Highlights

    In Q2 FY26, Hyderabad recorded 15% Y-o-Y revenue growth with 12% SSG, while Telangana's country market grew 23% with 16% SSG. Andhra Pradesh saw robust revenue growth of 29% and 8% SSG. The NCR cluster demonstrated significant scale-up, achieving 38% revenue growth and 11% SSG, with an EBITDA positive margin of 1%. Large appliances contributed 38% to Q2 revenue (43% in H1), and mobiles accounted for 48% (44% in H1).

    05

    Inventory Management and Seasonal Challenges

    The company is currently holding over ₹200 crores of AC inventory, with approximately ₹100 crores considered excess, due to a weak summer season. Management expects this inventory to be liquidated during the upcoming summer season, starting in February. While inventory levels were high at the end of September due to festive season buying across categories, they anticipate a significant reduction by December 31st, excluding ACs.

    06

    Revised FY26 Outlook and Margin Expectations

    Management revised its full-year FY26 revenue growth guidance from 15% to low double-digits, acknowledging the H1 miss. However, they expressed confidence in Q3 margins being better than previous quarters and expect company-level EBITDA margins to be around 6% for FY26. If the summer season starts early, margins could improve by an additional 30-50 bps, potentially reaching 6.3-6.5%.

    07

    Future Expansion and Capex Plans

    Electronics Mart plans to add 30 more stores in the remainder of FY26, with specific additions in Telangana (4), Andhra Pradesh (4), NCR (3), and Hyderabad (2), aiming for operational status by April next year. For these additions, a capex of ₹25-30 crores is projected for the next six months. Looking into FY27, the company plans to add another 30 stores, with an estimated investment of ₹75 crores.

    08

    Supportive Macro Environment and Growth Drivers

    The broader economic environment is seen as supportive, with reduced interest rates, GST rates, and income tax slabs expected to boost disposable incomes and consumption. Management also highlighted that several categories in their portfolio remain unpenetrated, offering significant growth potential. They anticipate approximately 10% growth in large appliances and 15% Y-o-Y growth in mobiles, driven by new technologies and upgrades.

    This is an AI-generated summary of a publicly available earnings call transcript. It is for informational purposes only and does not constitute investment advice, a recommendation, or an endorsement. inve.money is not a SEBI-registered investment advisor. Please consult a qualified financial advisor before making any investment decisions.