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    KDDL Ltd

    KDDLGood
    Consumer Durables·1 Dec 2021
    Management Summary

    KDDL Limited reported a strong recovery in Q2 FY22, driven by robust demand across both its manufacturing and retail (Ethos) businesses as the economy rebounded. The company achieved significant Y-o-Y growth in consolidated revenue, EBITDA, and PAT. Strategic initiatives include expanding its luxury brand portfolio and entering the luxury luggage segment with Rimowa, while also focusing on digital capabilities and improving inventory management. The long-awaited demerger of Ethos remains under discussion, with SAIF Partners' shareholding identified as a key hurdle.

    Highlights

    8
    • Consolidated revenue increased by 39% Y-o-Y to Rs.193 Crores.

    • Consolidated EBITDA grew by 33% Y-o-Y to Rs.23.2 Crores.

    • Consolidated PAT surged by 76% Y-o-Y to Rs.6.6 Crores.

    • Manufacturing business revenue rose 53% Y-o-Y to Rs.53 Crores, with PAT increasing almost seven times to Rs.4 Crores.

    • Ethos (retail) total income grew 27% Y-o-Y to Rs.137 Crores, and was up 28% compared to pre-COVID Q2 FY20.

    • Ethos online billings contributed Rs.52.9 Crores, representing 34% of total billings in Q2 FY22.

    • KDDL signed new luxury watch brands (Bovet, Czapek, Armin) and entered luxury luggage with Rimowa franchise.

    • Ethos aims for a sustainable EBITDA margin of 10-11% in about two years and a long-term turnover of Rs.1000 Crores with 10% EBITDA in 4-5 years.

    Concerns

    1
    • SAIF Partners' shareholding as a significant hurdle for Ethos demerger/listing.

    What Changed2

    vs Q4 FY24

    Guidance items9 → 7 (-2)Risks discussed3 → 5 (+2)

    Key financials

    Single quarter

    03 metrics
    1. 01Consolidated Revenue₹193 Cr+39%YoY
    2. 02Consolidated EBITDA₹23.2 Cr+33%YoY
    3. 03Consolidated PAT₹6.6 Cr+76%YoY

    Segment breakdown

    • Manufacturing Business₹9.7 Cr38.8%
    • Ethos (Retail Business)₹15.3 Cr61.2%
    Donut· Share of EBITDA

    Guidance & targets

    7
    CategoryTargetPriority
    Profitability
    Sustainable EBITDA Margin
    10-11%
    Medium
    Revenue
    Turnover and EBITDA
    1000 Crores turnover and 10% EBITDA
    Medium
    Capex
    Bovet Boutique Investment
    3-4 Crores (max Rs.5 Crores)
    High
    New Store Launch
    Bovet Boutique Opening
    First boutique
    High
    Segment Growth
    Precision Engineering Growth Momentum
    Great momentum
    Medium
    Segment Growth
    Luxury Luggage Segment Growth
    Healthy double digit growth
    Bullish
    Segment Profitability
    Estima Turnaround to Profitability
    Profitability
    Medium

    Risks & concerns

    8
    RiskSeverity

    Reduced rental waivers impacting Ethos profitability.

    H1 FY22 rental waiver was ~Rs.2.6 Crores, significantly lower than ~Rs.5 Crores in H1 FY21, contributing to higher fixed expenses for Ethos.Management acknowledged

    medium

    Gestation period and slowdown in precision engineering (aerospace & defense) due to COVID.

    Management noted a slowdown in aerospace and defense but expects a rapid pick-up and 'great momentum' after two to three quarters.Management acknowledged

    medium

    SAIF Partners' shareholding as a significant hurdle for Ethos demerger/listing.

    Management explicitly stated that SAIF's shareholding is the 'most important hurdle' and that the demerger cannot proceed until it is resolved.Both acknowledged

    high

    Balancing optimal inventory levels with customer expectations for wide product range in luxury retail.

    While aiming for lower inventory carrying months (7.3 months), management acknowledges the need to maintain a wide range to match global luxury retail standards and customer expectations.Management acknowledged

    medium

    Controlling pricing and maintaining brand credibility on third-party e-commerce platforms.

    KDDL strategically withdrew some exclusive brands from third-party websites to better control pricing and prevent discounting that could impact brand credibility.Management acknowledged

    low

    Areas of Evasion(3)

    • Specific timeline for Ethos demerger/IPO
    • Exact market size for the luxury luggage segment in India
    • Full details on Rimowa master franchise rights (e.g., pan-India exclusivity)

    Q&A highlights

    3

    “The business I am not really going to be able to give you forward-looking figures on projection of sales but you asked whether the basic economics are very different from the watch business no they are not. They are not except one significant point is that the amount of inventory in terms of months of stock that we have to hold is probably going to be lesser because the range of stock is also lesser than so in a typical watch store we would hold at least 300 to 400 SKU that might not be the case in that case of luggage but otherwise the economics are not very different, whether when you talk in terms of margins or whatever I believe this has a very strong potential given the fact that in India we are just at the cusp of international business, business travel and so on.”

    Provides initial insights into the new luxury luggage segment, its operational similarities/differences to the watch business, and management's cautious stance on market size projections.

    asked by Rahul Agarwal

    3 min read7 chapters

    Detailed Narrative

    01

    Q2 FY22 Consolidated Performance Overview

    KDDL Limited demonstrated a strong financial rebound in Q2 FY22, with consolidated revenue increasing by 39% Y-o-Y to Rs.193 Crores. This robust growth translated into a 33% Y-o-Y rise in consolidated EBITDA, reaching Rs.23.2 Crores. The company's profitability saw an even sharper increase, with consolidated PAT surging by 76% Y-o-Y to Rs.6.6 Crores, reflecting a broad-based recovery across its business segments post-COVID-19's second wave.

    02

    Manufacturing Business Sees Strong Rebound and Strategic Shift

    The manufacturing division, encompassing watch components and precision engineering, reported a 53% Y-o-Y and 15% Q-o-Q revenue growth, reaching Rs.53 Crores. Watch components revenue specifically grew by 53% Y-o-Y to Rs.38.4 Crores, while precision engineering revenue increased by 33% Y-o-Y to Rs.12.5 Crores. This strong performance led to an 84% Y-o-Y increase in EBITDA to Rs.9.7 Crores and a nearly seven-fold rise in PAT to Rs.4 Crores. Management is strategically shifting precision engineering focus towards higher-value segments like aerospace and defense, expecting 'great momentum' after two to three quarters.

    03

    Ethos Retail Business Recovery and Digital Acceleration

    Ethos, the luxury watch retail arm, posted a strong recovery with consolidated total income growing 27% Y-o-Y to Rs.137 Crores in Q2 FY22. Notably, its Q2 FY22 revenue was 28% higher than pre-COVID Q2 FY20, and H1 revenue was up 8% compared to pre-COVID levels. Digital channels played a crucial role, with online billings contributing Rs.52.9 Crores, or 34% of total billings, in the quarter. Despite a 9% Y-o-Y decline in EBITDA to Rs.15.3 Crores and a 20% Y-o-Y PAT decline to Rs.2.6 Crores due to normalized operating expenses and reduced rental waivers, Ethos improved its stock carrying months from 7.9 to 7.3.

    04

    Strategic Expansion into New Luxury Brands and Segments

    KDDL is actively expanding its luxury portfolio, having signed agreements with ultra-high-end watch brands like Bovet, Czapek, and Armin. Bovet watches, starting around Rs.15 lakh, will be exclusively retailed by Ethos, with the first boutique expected to open in Q1 next calendar year with a capex of Rs.3-5 Crores. A significant new venture is the franchisee contract with Rimowa, a luxury luggage brand from the LVMH group, marking KDDL's first foray into luxury goods beyond watches. This diversification aligns with the strategy to cater to the growing premium and luxury consumption in India.

    05

    Ethos Valuation, Profitability Targets, and Long-term Outlook

    The board has approved a rights issue for Ethos of up to Rs.25.5 Crores at a premium of Rs.540 per share, implying a valuation of approximately Rs.1000 Crores. Management targets a sustainable EBITDA margin of 10-11% for Ethos within about two years, driven by operating leverage and a greater share of high-margin exclusive brands. The long-term vision includes achieving Rs.1000 Crores in turnover with 10% EBITDA in 4-5 years, reflecting strong confidence in India's luxury consumption boom and double-digit growth in segments like luxury luggage.

    06

    Working Capital and Inventory Management

    KDDL is focused on optimizing its working capital, having reduced inventory carrying months from nine (four to five years ago) to about seven months at cost currently. Paid inventory stands at four to five months due to credit periods from brands. While global luxury watch benchmarks are higher (10-12 months), management aims to operate 25-35% below these, balancing efficient inventory management with the need to offer a wide product range to meet discerning Indian customer expectations for a premium in-store experience comparable to international markets.

    07

    Demerger Status and SAIF Partners' Hurdle

    The potential demerger or IPO of Ethos is currently 'under active discussion,' with KDDL consulting advisors and considering prevailing capital market conditions. However, management explicitly identified SAIF Partners' shareholding as the 'most important hurdle' for this process. They stated that until SAIF divests completely or a change in law occurs, progress on the demerger will be challenging, indicating a significant impediment to a key strategic initiative for value unlocking.

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