Detailed narrative
Robust FY22 Performance Driven by Premiumization and Price Hikes
Lux Industries achieved its highest-ever revenue of ₹2,312 crores in FY22, marking an 18% year-on-year growth. This was underpinned by a 25% increase in EBITDA to ₹490 crores, with the EBITDA margin expanding by 121 basis points to 21.2%. Net profit also grew by 25% to ₹338 crores, resulting in a PAT margin of 14.5%. The company strategically implemented price increases, leading to a 19% rise in Average Selling Price (ASP) across its portfolio, which helped mitigate the impact of rising raw material costs and a marginal 1% dip in volumes.
Strategic Inventory Build-up Amidst Cotton Price Inflation
The company's working capital cycle extended to 188 days as of March 31, 2022, with inventory days increasing to 132 days from 90 days in the prior year. Management clarified this was a 'calculated decision' to stock raw materials, particularly yarn, at lower prices. With cotton prices soaring from ₹250-300/kg to ₹400-450/kg, this strategy aimed to protect future margins, despite leading to a temporary net debt position and higher working capital requirements.
Strong Growth in Power Brands and Premium Segment
Lux's power brands demonstrated significant growth in FY22. ONN, the men's premium wear brand, achieved ₹120 crores in revenue, growing 52% year-on-year. Lyra, the women's flagship brand, reached ₹302 crores in revenue, growing 34% year-on-year (22% volume, 12% value growth), and now accounts for approximately 13% of total revenue. The overall premium category, including One8 and Lux Premium, grew 36% and now contributes 14% to total revenue, up from 12% last year, indicating successful brand-building initiatives.
Q4 FY22 Headwinds and Focus on Profitable Growth
The fourth quarter of FY22 saw a slight de-growth in revenue by 1% to ₹593 crores, with EBITDA at ₹113 crores and PAT at ₹73 crores. Management attributed this to the Omicron COVID-19 wave, higher raw material prices, supply chain disruption🌐s, and a lagged customer response to price hikes, particularly in the mid and economy segments. During this challenging period, the company prioritized 'profitable growth' and margin protection over volume growth, opting to sustain margins even if it meant slower topline expansion.
Digital Transformation and E-commerce Expansion
Lux Industries is actively pursuing digital transformation, focusing on digitalizing Standard Operating Procedures (SOPs) for smoother workflows and integrating with retailers to leverage data for business scaling. The company is also expanding its e-commerce presence through partnerships with major platforms like Amazon, Flipkart, Myntra, and Ajio. Currently, online sales have a run rate of over ₹50 crores, with a target to achieve a run rate of ₹100 crores within the next 12-18 months.
Long-Term Growth Ambitions and Market Share Capture
The company reiterated its long-term aspiration to achieve ₹5,000 crores in revenue within 3.5-4 years, driven by healthy growth rates and increased market share. Management expressed confidence in underlying demand, noting that innerwear are basic essentials. They also project the export sector to grow by 15-20% and plan to maintain advertising and promotion spends at 7-8% of revenue in FY23-24 to support brand visibility and market penetration.
SEBI Investigation and Board Governance
Management addressed analyst questions regarding a BSE notification about the temporary leave of absence for Mr. Pradip Kumar Todi and Mr. Udit Todi. They clarified that this was a voluntary decision by the related parties to not participate in board discussions related to a SEBI investigation involving 14 parties. A confirmatory order on May 27, 2022, modified restrictions, allowing them to deal in other listed scrips but not Lux Industries' scrip until the investigation is complete, with management asserting business as usual.