BYRN Byrna Technologies (BYRN) Q2 FY26 earnings call
Byrna Technologies reported a challenging Q2 FY26 with revenue significantly below expectations, driven by e-commerce traffic declines and elevated retail inventory levels. The company is undergoing a strategic reset, focusing on improving consumer conversion, refining demand generation, and aligning production with demand. Key initiatives include marketing overhauls, the acquisition of HERO Defense Systems, and outsourcing ammunition manufacturing to improve efficiency and position for future growth.
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BYRN operating KPIs by quarter
| KPI | This call May 2026 Q2 FY26 | Aug 2026 Q3 FY26 | Change vs prior quarter |
|---|---|---|---|
| Conversion rate byrna.com | 0.59%Conversion averaged 0.59% compared with 1% in Q2 2025 and average order value declined 19% to approximately $302.Source: earnings call transcript | 0.6%+We have parts of the site, like the quiz that we mentioned and the program that are north of 1%, but if you think about where we are today, we are, you know, north of 0.6%, but we are not where we need to be kind of long-term.Source: earnings call transcript | — |
Operating figures the company stated on at least two of the calls shown, checked against each call's transcript. Click a figure to read the sentence. A dash means it was not stated that quarter.
Inve summary of the company's earnings call; see how call summaries are prepared. Not investment advice.