Jun 2026 (Q2 FY26) — Aug 10, 2026
Purple Innovation Q2 FY26 — Showroom Strength and Profitability Improvement Amidst Wholesale Headwinds
Read the full callPurple Innovation (PRPL) earnings
- Jun 2026
- Jun 2026 (Q2 FY26)
- Dec 2025
Purple Innovation earnings: last reported Mon, 10 Aug 2026, for the quarter ended Jun 2026.
Reported
The figures, each with its period
Each figure keeps its basis and period; nothing is filled in.
| Metric | Value | Change | Basis | Period | Note |
|---|---|---|---|---|---|
| Revenue | 98.3 | −6.5% YoY | Quarterly, as filed | Quarter to Jun 2026 | Revenue from operations as filed. |
| Operating margin | -4.3 | +9.2 pts YoY | Operating profit / revenue | Quarter to Jun 2026 | For the quarter; a change is in percentage points. |
| Net profit | -3.2 | Quarterly, as filed | Quarter to Jun 2026 | Profit after tax as filed. The year-earlier figure was zero or a loss, so no percentage is shown. |
Price
$2.27 +19.47% · +$0.37
Performance −89.8% 1Y
1Y: $22.3 on 14 Oct 2025 → $2.27. High $22.3 (14 Oct 2025), low $1.87 (9 Oct 2026).
- Previous close
- $1.9
- 52-week range
- $1.87 – $22.3
- One year
- −89.67%
Overview
- Symbol
- PRPL
- Sector
- Consumer Discretionary
- Exchange
- US
- Currency
- USD
Call summaries
Every analysed call
Purple Innovation earnings calls (PRPL)
Financials
What the filings say
Net profit, year on year: +81% (quarter to jun 2026 against jun 2025).
| Line item | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|
| Sales | 119 | 129 | 104 | 105 | 119 | 141 | 96 | 98 |
| Operating profit | -47 | -8 | -14 | -14 | -12 | -2 | -17 | -4 |
| Operating margin | −39.5% | −6.0% | −13.9% | −13.6% | −10.2% | −1.6% | −17.6% | −4.3% |
| Other income | 8 | -1 | -5 | -3 | 0 | -1 | -14 | 1 |
| Interest | 4 | 4 | 5 | 7 | 8 | 8 | 8 | 8 |
| Profit before tax | -39 | -9 | -19 | -17 | -12 | -3 | -31 | -3 |
| Tax rate | −0.2% | 1.3% | −0.2% | −0.3% | −0.5% | −1.9% | −0.1% | −1.0% |
| Net profit | -39 | -8 | -19 | -17 | -12 | -3 | -31 | -3 |
| EPS ($ per share) | -0.36 | — | -0.18 | -4.01 | -0.11 | — | -0.28 | -0.74 |
| Line item | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Mar 2023 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|
| Equity capital | 0 | 0 | 0 | 0 | 0 | — | — | — |
| Reserves | -29 | -266 | -262 | -355 | -375 | -476 | -574 | -625 |
| Total liabilities | 176 | 487 | 496 | 258 | 223 | 275 | 288 | 326 |
| Fixed assets | 32 | 61 | 113 | 137 | 134 | 129 | 94 | 78 |
| Total assets | 148 | 555 | 642 | 433 | 437 | 391 | 308 | 296 |
| Line item | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|
| Cash from operations | -22 | 23 | 81 | -31 | -29 | -55 | -18 | -34 |
| Cash from investing | -12 | -11 | -39 | -57 | -35 | -16 | -8 | -8 |
| Cash from financing | 42 | 9 | 47 | 57 | 13 | 56 | 28 | 37 |
| Net cash flow | — | 21 | 89 | -31 | -50 | — | — | — |
| Capital expenditure | -11 | -10 | -28 | -54 | -35 | -14 | -7 | -8 |
| Free cash flow | -33 | 12 | 53 | -85 | -64 | -69 | -25 | -42 |
Insider filings
19 filings between Mar 14, 2026 and May 4, 2026.
Open market
decisions to buy or sellPurchases
$29.4K
1 purchase by 1 insider
Sales
None
No insider sold shares.
Compensation
not trading decisions- 12
- Option exercise — converted options into shares
- 6
- Tax withheld — shares kept back by the company to cover tax
Who traded
open market only| Insider | Bought | Sold | Last filing |
|---|---|---|---|
| Lucian Robert Gerard | $29.4K | — | May 4, 2026 |
Latest filings (50)
| Date | Insider | What | Shares | Value |
|---|---|---|---|---|
| May 4, 2026 | Lucian Robert Gerard Chief Financial Officer | Purchase | 60,000 | $29.4K |
| Mar 31, 2026 | DeMartini Robert Chief Executive Officer | Option exercise | 80,386 | — |
| Mar 31, 2026 | DeMartini Robert Chief Executive Officer | Tax withheld | 23,192 | $15.3K |
| Mar 31, 2026 | Vogensen Todd E. Chief Financial Officer | Option exercise | 24,116 | — |
| Mar 31, 2026 | Vogensen Todd E. Chief Financial Officer | Tax withheld | 7,079 | $4.7K |
| Mar 31, 2026 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise | 16,881 | — |
| Mar 31, 2026 | HAYNOR ERIC SCOTT Chief Operating Officer | Option exercise | 21,101 | — |
| Mar 31, 2026 | KERBY JEFFERY SCOTT Chief of Owned Retail | Option exercise | 13,585 | — |
| Mar 31, 2026 | KERBY JEFFERY SCOTT Chief of Owned Retail | Tax withheld | 3,920 | $2.6K |
| Mar 31, 2026 | Ulrich George Turner Principal Accounting Officer | Option exercise | 6,576 | — |
| Mar 15, 2026 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise | 11,235 | — |
| Mar 15, 2026 | KERBY JEFFERY SCOTT Chief of Owned Retail | Tax withheld | 2,651 | $1.9K |
| Mar 15, 2026 | DeMartini Robert Chief Executive Officer | Option exercise | 56,529 | — |
| Mar 15, 2026 | DeMartini Robert Chief Executive Officer | Tax withheld | 16,309 | $11.5K |
| Mar 15, 2026 | HAYNOR ERIC SCOTT Chief Operating Officer | Option exercise | 14,097 | — |
| Mar 15, 2026 | Ulrich George Turner Principal Accounting Officer | Option exercise | 6,292 | — |
| Mar 15, 2026 | KERBY JEFFERY SCOTT Chief of Owned Retail | Option exercise | 9,186 | — |
| Mar 14, 2026 | Vogensen Todd E. Chief Financial Officer | Option exercise | 43,210 | — |
| Mar 14, 2026 | Vogensen Todd E. Chief Financial Officer | Tax withheld | 12,683 | $9.0K |
| Jun 6, 2025 | HAYNOR ERIC SCOTT Chief Operating Officer | Option exercise | 12,572 | — |
| May 12, 2025 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise | 9,827 | — |
| Mar 31, 2025 | KERBY JEFFERY SCOTT Chief of Owned Retail | Tax withheld | 4,647 | $3.5K |
| Mar 31, 2025 | Vogensen Todd E. Chief Financial Officer | Tax withheld | 6,970 | $5.3K |
| Mar 31, 2025 | DeMartini Robert Chief Executive Officer | Option exercise | 80,386 | — |
| Mar 31, 2025 | DeMartini Robert Chief Executive Officer | Tax withheld | 23,232 | $17.6K |
| Mar 31, 2025 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise | 16,881 | — |
| Mar 31, 2025 | Vogensen Todd E. Chief Financial Officer | Option exercise | 24,116 | — |
| Mar 31, 2025 | KERBY JEFFERY SCOTT Chief of Owned Retail | Option exercise | 13,585 | — |
| Mar 31, 2025 | HAYNOR ERIC SCOTT Chief Operating Officer | Option exercise | 21,101 | — |
| Mar 31, 2025 | Roddy Jack Chief People Officer | Option exercise | 16,881 | — |
| Mar 31, 2025 | Ulrich George Turner Principal Accounting Officer | Option exercise | 6,576 | — |
| Mar 31, 2025 | Ulrich George Turner Principal Accounting Officer | Tax withheld | 2,249 | $1.7K |
| Mar 25, 2025 | DeMartini Robert Chief Executive Officer | Option exercise | 166,667 | — |
| Mar 25, 2025 | DeMartini Robert Chief Executive Officer | Tax withheld | 48,167 | $38.1K |
| Mar 15, 2025 | Ulrich George Turner Principal Accounting Officer | Tax withheld | 2,152 | $1.9K |
| Mar 15, 2025 | Roddy Jack Chief People Officer | Option exercise | 11,499 | — |
| Mar 15, 2025 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Option exercise | 11,235 | — |
| Mar 15, 2025 | HAYNOR ERIC SCOTT Chief Operating Officer | Option exercise | 14,097 | — |
| Mar 15, 2025 | Ulrich George Turner Principal Accounting Officer | Option exercise | 4,253 | — |
| Mar 15, 2025 | Ulrich George Turner Principal Accounting Officer | Tax withheld | 1,455 | $1.3K |
| Mar 15, 2025 | Ulrich George Turner Principal Accounting Officer | Option exercise | 6,292 | — |
| Mar 15, 2025 | DeMartini Robert Chief Executive Officer | Option exercise | 56,528 | — |
| Mar 15, 2025 | DeMartini Robert Chief Executive Officer | Tax withheld | 16,337 | $14.7K |
| Mar 15, 2025 | KERBY JEFFERY SCOTT Chief of Owned Retail | Option exercise | 9,186 | — |
| Mar 15, 2025 | KERBY JEFFERY SCOTT Chief of Owned Retail | Tax withheld | 3,142 | $2.8K |
| Mar 15, 2025 | Roddy Jack Chief People Officer | Option exercise | 10,666 | — |
| Mar 14, 2025 | McDermott Tricia Chief Legal Officer | Option exercise | 36,008 | — |
| Mar 14, 2025 | McDermott Tricia Chief Legal Officer | Tax withheld | 10,176 | $9.2K |
| Mar 14, 2025 | Vogensen Todd E. Chief Financial Officer | Option exercise | 43,210 | — |
| Mar 14, 2025 | Vogensen Todd E. Chief Financial Officer | Tax withheld | 12,488 | $11.2K |
Source: SEC Form 4 filings. Form 4 reports transactions, not the cap table — absence of filings says nothing about how much an insider owns, and a quiet window is not a signal.
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