ETHOSLTD
Ethos share price & financials
- Price
- ₹2,380.9
- Market cap
- ₹7.1k Cr
- Sector
- Consumer Durables
- Calls analysed
- 1
Ethos Ltd Q4 FY25
What went well
- Revenue in FY25 increased by 25.3% year-on-year to INR 1,252 crores.
- EBITDA in FY25 pre-Ind AS increased by 23.5% year-on-year to INR 161 crores.
- Profit before tax in FY25 pre-Ind AS increased by 21.3% year-on-year to INR 141 crores.
What to watch
- Several boutique openings were delayed due to unforeseen challenges, including GRAP IV restrictions in Delhi NCR, which disrupted operations for 90 days.
- Inventory increased from INR 440 crores on March 31, 2024, to INR 593 crores on March 31, 2025, due to strategic expansion and proactive stocking for new store launches.
What Ethos Ltd does
Ethos Ltd retails premium and luxury watches through an omnichannel network of exclusive-brand and multi-brand boutiques, sourcing directly from 80+ global watch and lifestyle brand owners or their authorised Indian dealers. It has diversified beyond new watches into certified pre-owned watches (via its Second Movement platform) and non-watch luxury lifestyle categories such as premium luggage and jewellery, run through subsidiary Ethos Lifestyle Private Limited. The company also earns through after-sales service at its own service centres and a loyalty programme (Club Echo), and trades watches, clocks and spare parts internationally through a Dubai subsidiary.
Segments
- Watch Retail (Ethos boutiques)
- Ethos Lifestyle
- Certified Pre-Owned (Second Movement)
- International Trading (Ficus Trading LLC, Dubai)
- Boutiques
- 98 boutiques (as of 12 May 2026)
- Geographic footprint
- 32 cities across 19 states/UTs
- Brand partnerships
- 80+ luxury watch and lifestyle brands, including 49 exclusive brands
- Employees
- 810+ employees (FY25)
- Timepiece catalogue
- 5,000+ timepieces on offer (FY25)
- After-sales service centres
- Ethos Watch Care service centres in New Delhi and Bengaluru
Guidance record · Q4 FY25
what the last two calls moved 6 tracked 0 delivered 0 missed 6 open- Total Boutiques open said Q4 FY25 Promised: 100+ Q4 FY25: Currently at 73 boutiques; guidance to cross 100 in FY26.
All 6 tracked — every revision, and every one management stopped mentioning.
Open the guidance ledgerQuarterly results
Q1 FY27: revenue up 30.3%, net profit up 40.0% against the same quarter last year.
| Line item | Q2 FY25 | Q3 FY25 | Q4 FY25 | Q1 FY26 | Q2 FY26 | Q3 FY26 | Q4 FY26 | Q1 FY27 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 297 | 370 | 311 | 346 | 392 +32% | 471 +27% | 403 +30% | 451 +30% |
| EBITDA | 42 | 55 | 49 | 46 | 48 +14% | 61 +11% | 47 −4% | 59 +28% |
| Net profit | 21 | 30 | 24 | 20 | 23 +10% | 31 +3% | 21 −12% | 28 +40% |
How to read this
₹ crore, as filed. The percentage beside a figure is the change against the same quarter a year earlier — never the quarter before, which would make every seasonal business look like it collapses and booms each year.
Performance +9.9% 1Y
1Y: ₹2,397.6 on 10 Sept 2025 → ₹2,635.4. High ₹3,196.4 (27 Nov 2025), low ₹2,020.4 (13 Mar 2026).
Financials, as filed
Revenue grew 26.8% a year over 3 years, FY23 to FY26. Operating margin narrowed to 12.5%.
| Year ending | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|
| Revenue | ₹790 Cr | ₹998 Cr | ₹1.3k Cr | ₹1.6k Cr |
| Operating profit | ₹115 Cr | ₹151 Cr | ₹189 Cr | ₹202 Cr |
| Operating margin | 14.6% | 15.1% | 15.1% | 12.5% |
| Interest | ₹13 Cr | ₹16 Cr | ₹20 Cr | ₹27 Cr |
| Depreciation | ₹34 Cr | ₹48 Cr | ₹63 Cr | ₹87 Cr |
| Net profit | ₹61 Cr | ₹81 Cr | ₹98 Cr | ₹95 Cr |
| Net margin | 7.7% | 8.1% | 7.8% | 5.9% |
| Cash from operations | ₹-5 Cr | ₹31 Cr | ₹-21 Cr | ₹102 Cr |
| Free cash flow | ₹-61 Cr | ₹1 Cr | ₹-92 Cr | ₹44 Cr |
| ROCE | 17.0% | 15.0% | 14.0% | 11.0% |
How to read this
From the company's own filings. Margins are computed from the filed sums; a year with an incomplete quarter is left blank rather than estimated.
Balance sheet
| Year ending | FY21 | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|---|
| Equity capital | ₹18 Cr | ₹19 Cr | ₹23 Cr | ₹24 Cr | ₹27 Cr | ₹27 Cr |
| Reserves | ₹139 Cr | ₹213 Cr | ₹608 Cr | ₹857 Cr | ₹1.4k Cr | ₹1.5k Cr |
| Borrowings | ₹140 Cr | ₹161 Cr | ₹121 Cr | ₹145 Cr | ₹314 Cr | ₹310 Cr |
| Other liabilities | ₹98 Cr | ₹114 Cr | ₹128 Cr | ₹144 Cr | ₹393 Cr | ₹205 Cr |
| Total liabilities | ₹396 Cr | ₹507 Cr | ₹880 Cr | ₹1.2k Cr | ₹2.1k Cr | ₹2.0k Cr |
| Fixed assets | ₹112 Cr | ₹129 Cr | ₹197 Cr | ₹229 Cr | ₹467 Cr | ₹467 Cr |
| Capital work in progress | ₹4 Cr | ₹0 Cr | ₹4 Cr | ₹9 Cr | ₹12 Cr | ₹11 Cr |
| Investments | ₹4 Cr | ₹6 Cr | ₹7 Cr | ₹30 Cr | ₹38 Cr | ₹47 Cr |
| Other assets | ₹275 Cr | ₹373 Cr | ₹672 Cr | ₹903 Cr | ₹1.6k Cr | ₹1.5k Cr |
| Total assets | ₹396 Cr | ₹507 Cr | ₹880 Cr | ₹1.2k Cr | ₹2.1k Cr | ₹2.0k Cr |
How to read this
As filed each year. A line the company does not report — deposits for a non-lender, for instance — is left out rather than shown as a row of dashes.
Who owns it
As disclosed at Jun 2026
Since Jun 2025, DIIs added +5.73 pp while the public trimmed −3.92 pp. The shareholder count shrank 11% to 36,940.
- Promoters
- 50.6%
- FIIs
- 11.3%
- DIIs
- 23.9%
- Public
- 14.2%
Since Jun 2025
- DIIs +5.73 pp
- Public −3.92 pp
- FIIs −1.80 pp
How it drifted, 12 quarters
Over this window DIIs went from 9.7% to 23.9% — +14.3 pp.
Ownership split by quarter, oldest first. Sep '23: Promoters 63.8%, FIIs 6.7%, DIIs 9.7%, Public 19.8%.Dec '23: Promoters 57.9%, FIIs 10.4%, DIIs 12.2%, Public 19.5%.Mar '24: Promoters 55.7%, FIIs 11.3%, DIIs 13.1%, Public 19.9%.Jun '24: Promoters 54.7%, FIIs 11.2%, DIIs 14.0%, Public 20.0%.Sep '24: Promoters 51.2%, FIIs 12.3%, DIIs 15.6%, Public 20.9%.Dec '24: Promoters 50.8%, FIIs 12.6%, DIIs 16.6%, Public 20.0%.Mar '25: Promoters 50.6%, FIIs 12.6%, DIIs 17.9%, Public 19.0%.Jun '25: Promoters 50.6%, FIIs 13.1%, DIIs 18.2%, Public 18.1%.Sep '25: Promoters 50.6%, FIIs 13.3%, DIIs 19.9%, Public 16.2%.Dec '25: Promoters 50.6%, FIIs 12.6%, DIIs 21.3%, Public 15.6%.Mar '26: Promoters 50.6%, FIIs 10.9%, DIIs 23.6%, Public 14.9%.Jun '26: Promoters 50.6%, FIIs 11.3%, DIIs 23.9%, Public 14.2%.
Who bought this quarter
since Mar 2026
Disclosed holders that added to a position or appeared on the register for the first time, biggest addition first.
- ICICI Prudential Exports And Services Fund Mutual fund newly disclosed 8.23% held
- Invesco India Flexi Cap Fund Mutual fund newly disclosed 7.45% held
- Flc Investco, Llc FPI fund newly disclosed 1.18% held
- ICICI Prudential Life Insurance Company Limited Insurer +0.12 pp 1.51% held
- Hara Global Capital Master Fund I Ltd FPI fund +0.09 pp 1.49% held
The same filing shows 1 holder trimming and 2 off the list — both are in the register beside this.
Who is on the register
Named in the Jun 2026 filing
Every holder of Ethos Ltd above SEBI's 1% disclosure line, and what changed since Mar 2026.
| Holder | Stake | Change |
|---|---|---|
| Kddl Limited | 43.07% | unchanged |
| ICICI Prudential Exports And Services Fund Mutual fund | 8.23% | newly disclosed |
| Invesco India Flexi Cap Fund Mutual fund | 7.45% | newly disclosed |
| Mahen Distribution Limited | 7.04% | unchanged |
| Bandhan Large & Mid Cap Fund Mutual fund | 2.58% | unchanged |
| Eastspring Investments India Fund Global fund house | 2.10% | unchanged |
| Alchemy Capital Management Private Limited | 2.10% | unchanged |
| Jupiter India Fund Global fund house | 1.87% | −0.13 pp |
| ICICI Prudential Life Insurance Company Limited Insurer | 1.51% | +0.12 pp |
| Hara Global Capital Master Fund I Ltd FPI fund | 1.49% | +0.09 pp |
| Eastspring Investments India Consumer Equity Open Global fund house | 1.21% | unchanged |
| Flc Investco, Llc FPI fund | 1.18% | newly disclosed |
A holder disappearing from this list has fallen below the 1% line — it is not necessarily a sale. Percentages are of total shares, as disclosed in the company's own filing. Who was buying across the market this quarter.
What the price assumes
Growth trapTo justify its price of ₹2635, this stock must grow earnings at 42% every year for 7 years. Our analysis caps realistic growth at ~14%. At that growth it is worth ₹684 — downside of 74%.
- Growth the price implies
- 41.8% a year
- for 7 years, fading to 4%
- It has actually compounded at
- 15.9% a year
- net profit, FY23–FY26 · EPS 14.5%
- The gap
- 0.3 pp
- -74% downside if it only repeats history
Learn to analyse Ethos Ltd
Guides on how to read this kind of business and the numbers that matter.