SBI Cards and Payment Services Limited issues and manages credit cards across super-premium, core and co-branded categories, partnering with banks (including State Bank of India, Bank of Maharashtra, UCO Bank and PSB) and retail, travel and fuel brands such as Flipkart, Tata Neu, IndiGo, BPCL and IRCTC. It earns primarily through interest income on revolving card balances, fees and commissions on cardholder spends, and business development incentive and insurance commission income. Cards are sourced both through SBI's banking network and through open-market/direct acquisition channels. The company is majority-owned by State Bank of India and positions itself as the largest pure-play (non-bank) credit card issuer in the country.
Key products & brands: AURUM, SBI Card Elite, SBI Card PRIME, SBI Card Pulse, SimplyCLICK SBI Card, SimplySAVE SBI Card, Cashback SBI Card, Miles Elite SBI Card, Doctor's SBI Card, Shaurya Select SBI Card, Bank of Maharashtra SBI Card, UCO Bank SBI Card, Flipkart SBI Card, Tata Neu Infinity SBI Card, Titan SBI Card, PhonePe SBI Card SELECT BLACK, IRCTC SBI Card Premier, Indigo SBI Card Elite, BPCL SBI Card OCTANE, KrisFlyer SBI Card Apex
Key data
Cards-in-force
2.18 crore (~21.8 million) as of Dec 2025
Market position
India's 2nd-largest credit card issuer overall and the largest pure-play (non-bank) credit card company
Market share
18.6% in cards-in-force and 18.1% in spends (FY26, industry data)
Credit card product portfolio
~28 distinct card products across super-premium, core and co-branded categories
Co-brand partner brands
12+ brand partnerships spanning banking (Bank of Maharashtra, UCO Bank, PSB, Karnataka Bank), retail (Flipkart, Tata Neu, Titan, Paytm, PhonePe) and travel/fuel (IndiGo, IRCTC, BPCL, KrisFlyer)
Card sourcing channels
Cards sourced via SBI's bank/branch network and through open-market (direct) acquisition channels
Merchant offer network
Festive cashback/discount tie-ups with 100+ brands across 2,950+ cities
Headquarters
Gurugram, Haryana, India